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The best stuff from running fashion. New brands, products, and critiques each week via Substack. By former Dye Stater @twnsnd
POSTS STORIES REELS TAGGED
Nike ACG Radical Airflow (sort of) already went to the Olympics. The design is loosely based on technology designed almost 30 years ago by Edward Harber and his team. @harber_performanceapparel 

#runningfashion #nikeacg
13
2 months ago
It’s no Jasari, but it’s pretty incredible. Because of World Athletics requirements, brands have to make their shoes publicly available. At $400 though, who’s buying these?
22
2 months ago
It’s not the stack
14
3 months ago
Some extra race day magic at 334 Newbury St.

The best shirts were always outside the barricades. No permits, no logos, no permission. This one’s a nod to that spirit. Steeped in quiet rebellion, the Boston way.

Screen printed in Nashville. Hand distressed. Designed in collaboration with Running Supply.

Available while supplies last.
27
3 months ago
We had possibly the best dressed runner in the game @twnsnd on The Mileage Pod and @supwell.yowana had to hit him with a blasphemous take that there is no innovation in running apparel😬

Be sure to check out the rest of the pod live tonight on YouTube, Spotify, Apple Music, or whenever you get your podcasts🎙️
67
3 months ago
Inside TRE 2025. Norda leaned hard into new colour stories, showing how design and performance continue to evolve together in trail running.

We break it down on the Inside TRE podcast — what stood out, why it matters, and where trail footwear is heading next.

Listen now and tell us what you think of the new Norda colourways.

Thanks to @running.supply & @therunetarian for this one 🙇‍♂️
2
7 months ago
Tantrums made a splash at TRE San Antonio with the “bodega on your back” setup — full Tantrums-branded everything. One of the fun new brands in trail running, and one to watch with the new Roam pack dropping in 2026 for trail running gear.

Catch more from TRE on the podcast — “Inside TRE 2025” with Cole Townsend of Running Supply and Krissi Polentz of Trail Talk.

📷 @therunetarian
2
7 months ago
Things that caught my eye @therunningevent. A huge thank you to all the vendors, retailers, speakers, and org that made this such a wonderful event.

#therunningevent #runningshoegeeks
4
8 months ago
There is a delicate balance! Tune in for more opinions on the Trail Talk Running Culture show with @running.supply & @_leggggs 

#runningculture #trailtalkpod
31
8 months ago
What is Running Culture in 2025? Tune in to the latest Trail Talk with guests Will @_leggggs and Cole @running.supply for hot takes and free opinions. You’re welcome ✌️ 

#runningculture #trailtalkpod
6
8 months ago
@twnsnd, the mastermind behind @running.supply, which chronicles the latest releases and trends in our sport, knows his way around vintage kits. 

This week, fellow Buffalo,NY-born runner, @firstrun stopped by our SoHo pop-up to check out his collection and learn more about what’s driving interest in archival merch. 
 
For this fall marathon season, Cole curated a collection of one-of-a-kind pieces. The last - and biggest - capsule is now available at our SoHo pop-up at 262G Mott Street. Catch them while you can.
17
9 months ago
Running Supply’s Cole Townsend – Footwear, Apparel & the Culture of Running. Full episode on all the pod players - links in bio!

#runningsupply #coletownsend #nycrunning #runningpodcast #satisfyrunning #tracksmith #runningculture #runningstyle #runculture #trailtalk
8
9 months ago
back to up