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The best stuff from running fashion. New brands, products, and critiques each week via Substack. By former Dye Stater @twnsnd
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Boston & Bottles
11
Running is not a zero-sum game. Seeing friends succeed on and off course in Boston is everything I had wanted and more. Thank y'all so so much for the inspirations!!! 🫶

Special shout-outs to:
- teammates of @dojoofpain and @millcityrunning, and many friends who raced, walked, crushed, survived, and DNF'ed the Boston Marathon for giving it your all;
- the collective effort of @running.supply @runningwyldersf and @leeglandorf and many independent brands in creating The Rec Room, the most creative and congenial space on Newbury St;
- the incredible collaboration of @litoffstudios and @runinrabbit with a sold-out capsule and an immersive pop-up experience;
- @theorangerunner and @heartbreak.bos for showing love to the Boston running community (and a drawing of me!)
- Soon-to-be Bostonian @mikelee_productions, and my Mill City teammate @katrinagaisford for telling the many stories of this weekend through their magical lenses;
- the delicious coffee and lovely people at @gracenoteboston
- all the people who shared time with me through the weekend, especially @hbiliouris @kcchang76 @wattsforbreakfast @blackguise , many friends at Tracksmith, and everyone who joined my coffee meetup;

- and lastly, myself, for making the Boston Running Guide and sharing it more publicly in Boston. I have always felt that my work is not good enough, that I'm not ready yet. Seeing so many friends trying their best to run fast, create art, express themselves, chase their passion, and support each other is the ultimate motivation I need to put myself out there too.

This is just the beginning of something good.
16
Every big brand had a massive activation at Boston Marathon. 

And then there was The Rec Room, a curated indie running popup by @runningwyldersf, @thesweatlookbook and @running.supply 

And it almost didn’t happen. A bigger brand outbid them on the space, but they built something better anyway. Proving that creativity > big budget ✨

Go check out their substacks — some of the best writing in running.

This is episode two of how far we can scale our energy gel business in three months ⚡

#PaoLabs #running #energygel #smallbusiness #energyjelly
10
The REC Room is the antidote to multi-million-dollar marathon events.

I gave my ¢2 on the Nike SCANDAL, but also about how @substack is the truest place for the creative minds in running. It's the incubator, and if @therecroom_ is the egg laid on a shoestring budget, it hatched. And how.

The Newbury St pop-up was curated, created, lived and loved by @running.supply @leeglandorf and @runningwyldersf and it was The Good Place at the Boston Marathon. 

Read my thoughts in your inbox. Or don't be cool.

Love ya, 
Raz x
18
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