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Benya | Social Media Manager | Bangkok Thailand

@refysocial

315

followers

183

following

Helping small brands reach full potential🤝
Strategy•Content•Growth•Global 🌏
Currently brewing @sodales.studio
Open for 1 spot in Nov 💻

POSTS STORIES REELS TAGGED

I went quiet for months, and I owe you the real reason.🥹👀

💻Reason one: I’ve been building Sodales Studio 💚, a creative studio in Thailand, with a friend of mine since high school. After months in the Thai market I kept seeing the same gap: so many freelancers and studios go straight to producing content, with barely any strategy behind it. That’s what we’re closing. He runs production, I run strategy, and together we start with goals - not guesswork.

💻Reason two is more personal. I went quiet because I wanted every post to be perfect… so my best content just sat in my phone, never posted. It stressed me out. I’m done doing that.

If you’ve ever let ‘perfect’ keep you from posting, or you’re quietly building something of your own. Let’s be a little less perfect together. 🤍

With love,
Benya taken in Thailand by @refysocial

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8

2 months ago

Your follower count is kind of a vanity trap. W’hat’s the number you should actually care about? 👀 
Non-follower reach - how many people who DON’T follow you are seeing your stuff.
Why? Followers already like you. Growth comes from strangers finding you.

So make content for the person who’s never heard of you before with a clear hook in 2 seconds, one idea, a reason to save.

Go check your own non-follower reach tonight. Bet it’s lower than you think. 🔖

Love,
Benya🤍 taken in Bangkok, Thailand by @refysocial

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6 days ago

Don’t take my word for it. 🍦@toasty_gelato

If your product is better than your feed makes it look - that’s fixable. DM me ‘feed’ and let’s talk.

Love,
Benya

#clienttestimonial #socialmediamarketing #smallbusiness #organicgrowth #gelato by @refysocial

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17 days ago

People don’t share your post because they like you👀. They share it because it makes them look good.

This one stung a little when I first understood it. Sharing isn’t really a compliment to the creator - it’s a form of self-expression for the person sharing. They’re using your content to say something about who they are.

So the real question is not “is this good content?” It’s “does this let someone say something true about themselves by sharing it?”

💡Takeaway: write captions people would be proud to have attached to their own name, not just proud of you for writing.

Follow @refysocial for more Social Media Psych Series

#identity #socialmediapsychology #contentstrategy by @refysocial

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20 days ago

The real reason I stopped posting wasn’t laziness. It was worse. 😅

I wanted everything perfect. Every reel, every caption, every frame. So my best content? It lived in my camera roll and died there.

Meanwhile I’m the person telling clients ‘done beats perfect.’ Yeah. I know.

Here’s the thing: a perfect post nobody sees loses to a decent one that’s actually out there. Every time.
So I’m posting messier now. On purpose. This one probably isn’t perfect - that’s the point. 🔖

Love🤍
Benya
#contentcreator #perfectionism #femalefounder #socialmediatips #buildinpublic by @refysocial

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24 days ago

696%. That’s how much it grew a gelato café’s reach🍦@toasty_gelato

Here’s the part that actually matters: 75% of that reach was people who didn’t even follow them yet.

A few things made it work:

→ We posted for cold viewers, not existing followers.

→ Every post had a job - save it, share it, come in for a scoop.

→ Done beat perfect. (Yes, I’m calling myself out.😂)

Reach isn’t luck. It’s strategy you can repeat.

Save this for the next time someone tells you organic reach is dead. 🔖

Love🤍,
Benya

#organicreach #socialmediastrategy #smallbusinessmarketing #contentstrategy #reelsstrategy taken in Thailand by @refysocial

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a month ago

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a month ago

Okay, storytime - this is what I've actually been building. 🇹🇭

Her name is @sodales.studio , a creative studio I'm building in Thailand.

Here's the gap I kept seeing: so many freelancers and studios here go straight to production - accept the client, make the posts, done. Barely any strategy in the room.

That's the thing we're closing. my partner in Thailand runs production, I run strategy - goals, positioning, performance. One connected system, not just pretty posts.

I'm building this in real time and sharing all of it - the wins and the messy parts. Follow along.

🤍 - Benya

#buildinpublic #creativestudio #socialmediastrategy #femalefounder taken in Thailand by @refysocial

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a month ago

There's a reason "post when it's perfect" has been quietly killing your growth. Trust me…I’ve been there🥹🤍

The research on this actually surprised me - swipe through.

#contentstrategy #consistencyoverperfection #femalefounders by @refysocial

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a month ago

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2 months ago

ทุกคนเห็นแต่ผลลัพธ์ที่โพสต์ลงฟีด แต่ไม่เคยเห็นว่ากว่าจะถึงจุดนั้นมันผ่านอะไรมา👀

ไม่ใช่แค่กดชัตเตอร์แล้วจบไป แต่มันมีทั่ง ทีมงาน → เบื้องหลัง → ผลลัพธ์

The process is the part nobody posts - but it’s the reason the result looks like this

Follow for more + ฝากติดตามไว้ดูเบื้องหลังงานถและทริคทำคอนเทนต์ให้แบรนด์ทุกสัปดาห์ด้วยน้าทุกคน💚🙌

#creativestudiobkk #behindthescenes #sodalesstudio #contentproduction #videoproductionbangkok taken in Bangkok by @refysocial

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3 months ago

I’m struggling to say words while filming lol 😂
In the video I was saying Thai word = a-me-ri-ca-no-som meaning Orange Americano 🍊 😆 by @refysocial

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3 months ago