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Jasmine • Creative Director(@reworded.au)'s profile avatar HD Profile

Jasmine • Creative Director

@reworded.au

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Strategy-led Branding with bite, that lets you charge more!
Your Anti-Boring Creative Studio
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A lot of people think branding starts with a logo. I get why. It’s the bit everyone sees first. But most of the time, the real problem is underneath that. The offer isn’t clear enough. The positioning feels a bit vague. The audience is too broad. The visuals are doing one thing, the words are doing another, and the website is just sitting there trying its best. That’s usually where I come in. I help with strategy, branding, websites, systems and packaging, but not as random separate pieces. The whole point is to make everything feel like it belongs to the same world. Because when your brand is clear, people don’t have to work so hard to understand you. And honestly, that changes everything. by @reworded.au
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5 months ago
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Welcome… by @reworded.au
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5 months ago
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The work should look good, obviously. But it should also make sense. That’s the part I think people miss sometimes. They look at a brand and think it’s just colours, fonts, logos and nice mockups. And yes, those things matter. But behind the scenes, there’s always a bigger question. What are we trying to make people feel? What does this business need to be known for? What space are we trying to own? How do we make this feel different without making it feel confusing? That’s the part I love most. The work is where the strategy becomes visible. It’s where the idea starts to have a face, a feeling, a personality and a reason for people to remember it. Pretty is good, but recognisable is better. taken in Australia by @reworded.au
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5 months ago
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Nom nom nom by @reworded.au
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5 months ago
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Paint the town red by @reworded.au
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5 months ago
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The nicest thing a client can say is that I “got it.” Not because it sounds cute, because that’s the real job. To understand what they’re trying to build, what they’ve been struggling to explain, what their audience needs to feel, and how to turn all of that messy business brain into something clear and usable. Yes, I care about the visuals. Of course I do. But I care just as much about whether the brand actually helps the business move properly. Can they explain themselves better? Can they show up with more confidence? Can their audience understand the value faster? Can the whole thing finally feel like them, but sharper? That’s the part that matters. by @reworded.au
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5 months ago
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The process is actually pretty simple. We jump on a call first and talk through what’s going on. Where the brand is at, what feels off, what you’re trying to build and whether it makes sense for us to work together. From there, I’ll send through a proposal within 48 hours. If we move ahead, you’ll fill in a detailed questionnaire so I can properly get inside the business before I start making decisions. Then the work begins. Research, strategy, creative direction, design, refinement and handover. I don’t throw ten random concepts at you and ask you to pick your favourite. I also don’t design based on vibes alone. There’s a process for a reason. Because good branding shouldn’t feel like a lucky guess. by @reworded.au
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5 months ago
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Call me maybe 🤙🏼 by @reworded.au
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5 months ago
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I started Without a Brief because I was tired of polished business conversations that feel like they’ve had all the interesting bits edited out. I wanted the real version. The overthinking. The pivots. The money stuff. The weird confidence wobbles. The moments where people back themselves before they have proof. The parts of business, creativity and visibility that don’t fit neatly into a strategy deck. Because honestly, that’s usually where the best conversations are. This podcast is for the people building something, figuring it out as they go and still choosing to show up with an opinion. No script. No perfect little formula. Just honest conversations with people who have actually done the thing. by @reworded.au
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5 months ago
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It’s been a while since I’ve shared my projects here, get ready for a few more in the upcoming days. Here’s a recent branding and web design project I completed for @resonance_place Think creative event coordination for corporate companies, that knock the socks off anyone who enters them. taken in Melbourne, Australia by @reworded.au
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2 days ago
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