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Eric Friedlander | FIFA Soccer Agent(@ric.fit)'s profile avatar HD Profile

Eric Friedlander | FIFA Soccer Agent

@ric.fit

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@themerrickfootballgroup
Helping🇺🇸Create Their Pathway to College or Pro
70+ Pro Contracts | 1,500+ Players Helped⚽️
👇 Apply to See If You Qualify
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Most overlooked players do not need an agent yet. They need to become the type of player a serious agent and professional club can confidently stand behind. That is why the RicFit pathway has two distinct levels. RicFit Academy is for amateur, college, semi-professional and emerging players who are still outside the professional market. We assess the player, identify what is holding them back, build their physical and football level, strengthen their footage and professional profile, prepare them for trials and match them with legitimate club opportunities when they are ready. We do not sell random trials. We do not send hundreds of profiles and hope one club replies. We match a prepared player with a real club need. Merrick Football Group is different. Merrick is our professional football agency for selected, market-ready players who already have credible evidence, professional value and realistic demand from the market. Joining RicFit Academy does not automatically make Ric your agent. Representation cannot be purchased. It must be earned through your level, evidence, consistency, character, professionalism and market viability. The pathway is simple: RicFit Academy develops and prepares the player. Merrick Football Group represents the proven professional. The player must execute. RicFit must be willing to place its reputation behind the introduction. The club makes the final decision. No empty promises. No shortcuts. A complete pathway for the player who was overlooked, but is still willing to do what the professional game requires by @ric.fit
34
2 months ago
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Who We Are & Why I Do What We Do 🤝 I built what I wish I had when I was an overlooked and unsigned player. by @ric.fit
22
4 months ago
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Been a Blessing 🤝 Pablo Sabbag plays for Al Ahli Tripoli and the Syria national team. Groin pain was costing him his career. We went after the root cause. His Transfermarkt value climbed from $475K to $1M. Osaze Urhoghide now lines up for FC Dallas. He arrived good. He left elite. Smarter training, real mobility work, built to stay on the pitch. Value went from €600K to €2M. Samuel Kroon is playing for Örebro SK in Superettan. Complete rebuild — gym, football-specific movement, nutrition locked in. Five years with RicFit, five divisions climbed. Sweden’s 5th league to the 1st. Jamie Hopcutt plays for Östersunds FK. He needed a program designed for a footballer. We built it. He ran it. The results came. Chris Pinkham plays for Austin FC II in MLS Next Pro. Eight months on the injury table. We put him back together from scratch and he signed professionally. Kyriakos Antoniou is competing in Cyprus’s 1st League. Three months. Physical, mental, the small details most players blow off. He said it’ll carry him for the rest of his career. The right program changes everything. If you’re a serious player; you already know where to find me. by @ric.fit
6
7 months ago
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One of the biggest mistakes overlooked footballers make is assuming that if they’re good enough, someone will eventually discover them. That’s not how professional football works. I’ve seen talented players struggle to get opportunities, while other players at a similar level find their way into clubs. Sometimes it’s because they’re in the right environment, playing consistently, and getting evaluated by people who can actually make decisions. But visibility alone isn’t enough. You still need to prove your level through match performances, full-game footage, physical readiness, and an understanding of where you realistically fit in the football market. If you’re playing college, UPSL, NPSL, USL2, or semi-professionally, don’t spend another year simply hoping someone notices you. Understand your level. Identify realistic clubs and leagues. Build the evidence that makes you worth evaluating. That’s exactly what we work on at RicFit: helping overlooked players develop, understand their options, and build a realistic pathway toward professional football. If you’re serious about playing college soccer or signing a pro contract, comment “PATH” and we’ll send you a DM to help you map out your next step. by @ric.fit
2
32 minutes ago
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If you’re serious about playing college soccer or signing a pro contract, Comment “Path” and we’ll send you a DM to help you map out your next step. A lot of footballers want to go pro. But too many are focused on the wrong things. The latest boots, a big club badge, an agent with contacts, or a CV full of achievements. None of that matters much if you can’t prove you’re ready for the level. I’ve seen players chase opportunities they weren’t prepared for, turn down good moves because of the league name, and spend more time looking professional than actually becoming one. Clubs want evidence. They want players who are fit, consistent, coachable, and capable of improving their team. The sooner you understand that, the better decisions you’ll make for your career. by @ric.fit
16
2 hours ago
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Nobody is coming to save your career. Not every player gets the perfect coach. Not every player has parents, teammates, or people around them constantly pushing them forward. That’s why extreme ownership matters. Take complete control of your development. Your training. Your recovery. Your nutrition. Your mindset. Your decisions. Because the one person you can always come back to is yourself. When you stop waiting for someone else to believe in you, you start building the habits that can carry you through football and everything that comes after it. If you want help signing your first pro contract, DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. by @ric.fit
0
a day ago
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I’ve seen players spend months contacting NCAA Division I programs without ever watching a full match from those schools. They want the division. They want the name. But they haven’t studied the standard. Having played overseas for 11 years and worked as a professional club GM and FIFA Licensed Agent, I can tell you something: recruitment isn’t about where you WANT to play. It’s about where you can actually compete. And that goes beyond your best highlights. Your decision-making, positioning, physical intensity, and consistency matter just as much. Before sending another email to a college coach, watch their team play. Study your position. Compare yourself honestly. The goal isn’t just to get recruited. It’s to find a program where you can play, develop, and build your future. That’s how we approach college recruitment at RicFit. by @ric.fit
6
a day ago
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The years that shape your career usually don’t look important while you’re living them. Between 14 and 18, distractions start showing up everywhere. Girls. Parties. Drinking. Clothes. Social life. And this is where a lot of talented players slowly lose ground. Not because they suddenly became worse. Because their focus disappeared. If you can make those years your head-down phase training, learning, improving, staying close to the game you give yourself a massive advantage. There will be time for everything else. But the years where you can build your foundation don’t come back. Fall in love with your craft first. The right people will come later. If you want help signing your first pro contract, DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. by @ric.fit
0
2 days ago
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When you’re desperate for a breakthrough, you want to believe that a quick cash payment can buy you the shortcut you’ve been waiting for. The hard truth? Real football doesn’t work that way. A legitimate trial comes with zero upfront payments to the club, direct communication channels like WhatsApp groups or Zoom calls with actual decision-makers, and a verifiable track record of results. If someone is hiding behind LinkedIn, dodging video requests, and demanding money before they’ve ever proven they can place a player, they aren’t an agent, they’re a scammer. That doesn’t mean you shouldn’t invest in your career. If you are an overlooked player, waiting around for a handout is a guaranteed way to waste your prime years. You have to invest in your own development, build your data, and prove your worth. But you do it with people who have walked the path, spending 12 years overseas across five countries as a player, agent, and general manager, so that when you bet on yourself, you’re betting on a proven system. Stop being gullible. Stop looking for free handouts. Do your due diligence, invest in a legitimate process, and make yourself impossible to ignore. If you want help signing your first pro contract, DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. I’ll get back to you in 24 hours! by @ric.fit
5
2 days ago
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One of the biggest mistakes talented footballers make is assuming that if they’re good enough, a professional club will eventually find them. I’ve been on both sides of the game, as a player and as a club GM. I’ve seen talented players get overlooked while others secure contracts because they were a better fit for what a club needed at that moment. Clubs aren’t simply looking for the most talented player available. They’re looking for someone who fits their playing style, budget, squad needs, and competitive level. That’s why sending the same highlight video to 100 random clubs rarely works. You need to understand your actual level, identify realistic markets, build footage that proves your ability, and approach clubs where there’s a genuine need for your position. And when that opportunity arrives, you need to be physically and tactically ready to take it. At RicFit, we help overlooked footballers build that entire process, from development and career strategy to positioning themselves for legitimate professional opportunities. If you want help signing your first pro contract, DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. I’ll get back to you in 24 hours! by @ric.fit
1
2 days ago
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You get trapped in the American lower-league system, grinding through NCAA Division 3 and the UPSL while every local coach and armchair expert tells you that your professional window is permanently closed. I get it. When you’re stuck in a domestic market that doesn’t respect your resume, it feels like no matter how hard you work, you’re invisible. The hard truth? The domestic system in North America is a black hole for players looking to break through. But look at what happens when you cut the noise and plug into a real pipeline: our guy Kane Reese was grinding away in D3 and the UPSL with zero doors opening for him at home. The second he stepped into our system, we didn’t waste time—within two months, we had him on a trial in Germany. He proved his worth, and now he’s signed and captaining his team. They didn’t even need a prolonged trial; off the strength of his highlight video and our direct connection, a club that needed his exact position locked him down on a direct contract. Stop letting closed-minded domestic coaches dictate your ceiling. Start putting your profile in front of people who actually have the power to move you across the ocean. If you want help signing your first pro contract, DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. I’ll get back to you in 24 hours! by @ric.fit
5
2 days ago
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You think one bad pass ruined your trial. It didn’t. Hiding from the ball afterwards did. I get it. You give the ball away in the middle of the park and panic sets in. You start playing safe. You stop checking into pockets. You disappear. Let me break it down. Coaches know you’re going to make mistakes. They aren’t looking for perfection; they are looking for your reaction. When you shy away after a turnover, you’re telling the sideline you can’t handle the pressure. But when you make a mistake and immediately demand the ball back? You prove to your teammates and the coach that you belong there. Keep asking for it, don’t be afraid to get on the ball, and just do the simple things right. You’re not invisible because of your mistakes. You’re invisible because you stop showing up. If you want help signing your first pro contract DM me where you’re currently living and what your main football goal is. I’ll tell you what I think your next step should be. by @ric.fit
3
3 days ago
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