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Ro

@ro.the.barber

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founding barber @thebarbshop
cuts + creative color, thoughtful consultations
ꜜ book weds - saturday ꜜ

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“I picked you because you looked gay in your photo on the website.”
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Hey, I’m Ro (they/them) — founding barber and wholesale manager at @thebarbshop.sf
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I specialize in short cuts and vivid color, with a deep love for gender-affirming services.
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To me, gender-affirming hair care means asking real questions about your identity and expression, then crafting a look that helps you feel more you. There’s nothing like the euphoria that comes from helping someone feel seen in the mirror, and I’m honored to hold space for the queer community in that way.
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When I’m not behind the chair, I’m rewatching The L Word, making music or theatre, or seeking an oat milk latte.
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✶ Photos by @lisa_frare ✶
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#queerbarber #sfbarber #thebarbshop #shorthair #shorthairspecialist #sanfransicobarber #genderaffirmingcare taken in San Francisco, California by @ro.the.barber

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a year ago

this is what I love about gender-affirming consultations:

hearing “I’ve never been asked that before” when I ask “more femme or masc?”

watching someone meet themselves for the first time

celebrating the bravery in presenting against the norm

watching them get braver every single time

💘 #queerbarber #transbarber #genderaffirmingcare

photos by @lisa_frare by @ro.the.barber

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5 months ago

* EPISODE 41 OF BEDROOM™ * FEAT. RO GOOCH * @ro.the.barber  * BARBER. CONTENT CREATOR. * FOUNDING BARBER @thebarbshop.sf
* QUESTIONS FROM @rahhairangela & @sistalista  * LIVE ON ALL PODCAST APPS * LINK IN BIO * WORLDWIDE PEACE! by @ro.the.barber

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a month ago

the call is unfortunately coming from within the house. this is a real conversation that’s happened more than once in my chair. I really have high hopes for the “homosexual, not queer” types to put down the shame and embrace the rest of our community! taken in San Francisco, California by @ro.the.barber

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18 hours ago

Highly recommend getting a haircut that everyone says is gonna look like shit!

#HairTransformation #CharacterBuilding @ro.the.barber @thebarbshop 🤝🏆 by @ro.the.barber

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3 days ago

idk I just feel if you’re gonna use your front camera to fix your hair you should look mad about it by @ro.the.barber

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9 days ago

FOLLOW THROUGH: on the goal you’ve been chasing, on the haircut you’ve wanted forever, on the next step into your true self. Change is scary, it requires your bravery. 🧡 by @ro.the.barber

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11 days ago

listener submitted questions 🙂‍↕️ #queercommunity by @ro.the.barber

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15 days ago

“the barb” | flicky pixie with back fangs | cut by @ro.the.barber | styled with our pomade ✴️ by @ro.the.barber

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18 days ago

that’s a wrap on @americanbeautyvisionawards ❤️ by @ro.the.barber

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20 days ago

lets. go. #americanbeautyvisionawards taken in Kansas City, Missouri by @ro.the.barber

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21 days ago

The Barb Shop -> Kansas City?! So grateful to be here for @americanbeautyvisionawards and lap up every bit of inspiration and genius this weekend has to offer. ❤️‍🔥 by @ro.the.barber

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21 days ago