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• Stay-at-home-CEO-mum.
• 2x Award Winning Biz @thestylish.studio
• Pursuing my business dreams while building a life of freedom around my babies
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When you reach NINE YEARS in Business and, you have SO MUCH to celebrate! 

If you told me 9 years ago that I would be running a business from the comfort of my home, winning awards, bringing millions to my clients, working with thousands of women, being a present parent, travelling to the other side of the world yearly, making soul friends along the way from this business and MAKING AN INCOME from it, I would be like mmmm “that doesn’t happen to people like me”. 

But it did, and it does. We must believe in ourselves and be crazy enough to take the risk. Long-term, consistent, continuous actions and forward moving. Always.

I’m proud of myself, so freaking much. 

Happy Birthday, The Stylish Studio. You have changed me and my life for the better and forever. I’m so PROUD of us. by @roberta.fairbanks
29
3 years ago
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Waiting for others to celebrate and support your decision to grow a business, and all the growth that comes with it, can take AGES or never come. Become your biggest cheerleader and always toot your own horn

Reminder: You are amazing, you deserve more, you can do hard things, you will achieve your goals, messy action is better than no action, go get it girl.

Love always, Roberta by @roberta.fairbanks
3
3 years ago
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Are you a mama building a business and feeling all the overwhelmed, not knowing if you have what it takes, and a massive confusion on where to start?

I was, too! I knew there was more to life with a 9-5 that kept me away from my family, exhausted and full of unlived dreams. 

Nine years ago, I took a chance on a crazy business idea I had, and I spent months learning and learning until I was ready to launch it to the world. I had no budget or support, but I had a huge reason to make it happen: being a more present mum.

Fast forward to today, I have built five businesses within my company: a directory, a magazine, markets, events, a marketing agency and a co-working space and self-love centre. I've also helped my clients make millions of dollars and have helped numerous small businesses launch and make money.

I sometimes wonder what would have happened if I had not believed my crazy ideas in 2014. If I stayed small and thought I was meant for a corporate 9-5 with zero care for family life.

I’m so glad I took the chance, worked hard, and learned all I needed to continue living the business and motherhood I WANT.

Does it resonate, mama?  I’m here for you! You can, too, grow your dream ❤️ by @roberta.fairbanks
2
3 years ago
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9 Ideas to boost your online store’s conversions today: 

1. Make sure everyone that visits your store leaves an email with a tempting offer.
2.Automation! Make sure they are then hit by a sequence of magical automated emails. An absolute must for selling while you sleep ✨
2. Offering irresistible bundles of the best sellers and offering a little discount in them, will increase purchase rates💖
3.Your checkout should have a upsell, or “this product was also bought with” suggestions -  increase those carts upsell! 💰
4. When sending an order, encourage loyalty with discounts on their next purchase and remind them via email a couple weeks after ! 🎉
5. Increase UGC and reviews by offering a giveaway entry/ charity donation every time a client shares the love💬
6. VIP treatment for everyone who signed up to your VIP LIST ! Special offers, Early Access, Giveaways🌟
7. Above the fold magic— craft compelling CTAs and make sure it’s the first thing visitors will see when visiting your website 📣
8. Product based businesses can also offer FREE GUIDES to collect emails - Styling Guides, Christmas Guides, etc 🌐
9. Offer volume discount. Higher the purchase, higher the discount. 📈

All these are just some of the touch points we go through our The Marketing Roadmap. If you like to know more, comment or DM “ROADMAP” by @roberta.fairbanks
5
3 years ago
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Saturday Funnies 😅❤️ by @roberta.fairbanks
15
3 years ago
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How to create a high-converting e-commerce online ⬇️

💾 But first, SAVE THIS FOR LATER so you can come back to it!

✨ Here’s what I did:

1- Focus on the foundations of Marketing before you start creating content. Creating a competitive advantage, building a strong Brand and selling the lifestyle that your audience wants is a priority before asking for a sale online.

2- Make sure your Website and Email Automations are ready to receive your audience to RETAIN their contact with OFFERS & FREE GUIDES. Your goal should be to get their email - yes, even e-commerce brands can do guides!

3- Creating Content that converts comes after you Plan your Marketing Calendar YEARLY. Know all your Marketing Activities and Campaigns upfront and then work with them quarterly to break them into smaller tasks. If you don’t do this: that’s why you are feeling overwhelmed! 

✨These are the exact Strategies I used to create over A MILLION dollar in sales for my clients in one year of my digital directory ⚡️❤️

🗓️ Our 3 Steps Marketing Strategy can be a game-changer for your business growth!!!

✏️ I’ll teach you EXACTLY HOW inside of my 3 Steps Business Reset

🧡 Comment: 3STEPS below and I’ll send more details of our upcoming Masterclass

#ecommerce #mumsinbusiness #marketingdigital #9tothrive #smallbusinesses #smallbusinessowner #mumssupportingmums by @roberta.fairbanks
0
3 years ago
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It’s definitely been a process.

And what I am most proud of is that, at each step of the way, I have chosen VITALITY, HEALTH, and CONNECTION as stepping stones to where I want to go. I always thought I had to reach a certain success to become someone first. And then I realised I had to become my best version right now before I could get the next levels of success.

Becoming her was a combination of visualising what she looks like, how she shows up, how she reaches success, and how she connects. And then, daily, taking actions like I’m here. Not every day I feel like it, which is OKAY as long as I pick myself up and try again the next day.

The results? I’ve been taking SO MUCH action, showing up to myself, feeling successful and reaching my goals, which I thought would not happen for a long time (or ever, because I honestly was starting to think I no longer had what it takes and would have to give up on my dreams)

But here I am, feeling stronger, healthier and moving forward daily.

Have you noticed my shift in energy daily, too?

Love, Roberta by @roberta.fairbanks
2
3 years ago
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That was 2014. I was a new mama driving to my 9-5, driving away from my 1-year-old 3 times a week, 45 min to work, 45 min back. Plus, the time to drive to the child care, I really wanted her to be jn. In the end, those 3 days of the week, we had 30 minutes together in the morning and literally dinner, bath and bedtime at night. I resented it so much. All I wanted was to stay home and watch her grow. 

And then I made a DECISION, a decision I was going to find a way. 

If you told me this would be what the next 9 years looked like, I would not have believed you. But now, looking at this makes me realise how that one moment in time, when motherhood gave me a specific power to believe I could, and doing it, change it all.

I now have:

✨A business that brings me the income I need to continue with the Freedom to stay home with my kids. 

✨ Have every school holiday off with them

✨ Take them overseas every year to visit our family in Brazil.

✨ A COMMUNITY of women I met online and who I call best friends. I could not do it without their understanding and not feeling alone.

❤️ It took me 9 years of learning and growing multiple different businesses to get here, and soon, I will launch the exact steps I take in all of them that brought me $30,000 monthly income AND over $3 million to my customers!

Comment or DM “3STEPS” to join our waiting list and be the first to know when we launch our mini-course, 3 Steps to Start and Grow Your Business Online. The only 3 Steps Roadmap you need to understand Digital Strategy, get rid of Marketing overwhelm, start implementing and growing online! 

Love Always, Roberta
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#smallbizmarketing #smallbizmama #smallbusinessesmatter #smallbusinessrocks #smallbizsat #smallbusinessowners #smallbusinesslife #mysmallbusiness #smallbizaustralia  #smallbusinessclub #smallbusinesscommunity #smallbusinesstipsforwomen #smallbusinesstips #smallbiztip #smallbizwomen #smallbizadvice #smallbizlife #smallbizclub #smallbizlove #quityour9to5 #9to5isnotforme by @roberta.fairbanks
3
3 years ago
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This is the question I get most asked by clients and you: how can you create consistently on-brand content without feeling overwhelmed and disheartened by little engagement- and then going MIA for weeks because you have no idea what you are doing? Here are my top 5:

1 - Set Specific 90 Says Goals and Action Plan. Know what is coming every quarter for your marketing efforts. All successful businesses know 12 months ahead and then plan every 90 days the goals for each activity. Start by making your next Quarter’s Plan now: campaigns, shoots, posts, blogs, freebies, newsletters, markets, special events and dates, influencer campaigns, Fb Ads and anything else that will increase sales.

2 - Create content every 30 Days with the Goals in mind. Now that you know, every 30 days, take a whole day to create the written content for the coming month. Caption before images. Goals before jumping on social media. Then, once you have the plan, you can easily create reels and photos weekly because you KNOW what the plan and CTA are for each post.

3 - Focus on what makes you move the needle forward and delegate the rest. We are not meant to be good at everything. We cannot run a whole marketing team with one person. Invest in a VA, delegate your weaknesses and focus on your strengths. Have you done a SWOT Analysis on your skills? Check that out of your list! 

4 - Avoid creating new projects after your 90-30 day plans are designed. Don’t allow temptation to change your direction, and shiny ideas are everywhere, ready to see you procrastinating with what you actually should be doing. I made this mistake hundreds of times, and it never worked. 

5 - Action over perfection. If you wait until it’s perfect, you won’t get it done. It’s best to take the next step and make it better eventually than not do it at all. Stop focusing on how good others look when they are on step 250, and focus on how good you can deliver on your step 1.

What else could you add to the list? by @roberta.fairbanks
7
3 years ago
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Find the reasons WHY you want your business, and make it so emotional, no big, that there is NO way you can give up.

As long as I have been a mum, I knew I wanted to find a career that allowed me to be a mum. To be home when they are home. To pick them up from school. To have their friends around. To be in all 1761 school events and join P&F. To be physically present. To take them on holidays every school break. To take them to Brazil for a month every year. TO BE AROUND. Especially when I only have them half of the time.

9 years later, and it still is what drives me. I could never return to a 9-5 and NOT have all those things.

I have 2 other why’s that drive me, but being a stay-at-home and work mama is definitely number one. All my business ideas and all the growth needed to fitmy why. I have tried the travel all the time kind of business and I ended up burned out, away from my truth. I've tried the bricks and mortar that took us away from weekends and travel time.So bringing my business back to what I can handle while being home, is MY KIND OF SUCCESS! 

What does success looks like to you?

#brisbanebusiness #mumpreunder #socialmediatraining #socialmediaworkshops #findyourflock #sayyestosuccess #9tothrive #communityovercompetition #oneofthebunch #makeitrain #digitaltransformation #mycreativityfound #workfromanywhere #thepursuitofjoyproject #lovelylittlesquares #colourmehappy #womenwhowork #dontquityourdaydream #womeninfocus by @roberta.fairbanks
3
3 years ago
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The six monthly checks in from the year I learned:

* That the love for myself is enough. I do not need to seek love outside.
* That I’m good enough to succeed. That I’m a success, and that’s ok that I forgot that for a minute while I worked on deeper life meanings. 
* That I do not need to keep giving all I have to receive love from others. I’m loved for who I am.
* It’s ok to say no, not in a cliché way, but in the hardest of forms, when it hurts coming out of the mouth, but you know it’s the only way to set boundaries with yourself.
* That the love for my children and watching them blossom is the most important project in my life. They grow way too fast.
* That only when we are ready, we will see the growth around us. No point in rushing and feeling guilty for not achieving your goals when they should not be goals to start with. by @roberta.fairbanks
8
3 years ago
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2022 in a nutshell. The year I allowed ALL THE PAIN of ending a season of my life so I could finally open up to the next season, letting go of all that didn't suit the version I wanted to be. Things, people, vices, old patterns

The year I became a grown-up version of myself, I didn’t realise it was in me. What a journey ❤️ by @roberta.fairbanks
17
4 years ago
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