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Design Direction, Zurich
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This one taking shape.

Concept and design for “Mo Diener – Hologram”, a monograph tracing the artistic practice and body of work of Mo Diener, published by @scheidegger_und_spiess for @rehmannmuseum_laufenburg 

Exhibition curation @michael_hilt_brunner 
Publication concept and design @role.std @lea.romana @fiona_sgntr 
Exhibition photography @ndrealuca 
Typeface AL Sigla by @alescieux
Print @dza.druck by @role.std
10
a month ago
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Identity and website for @office.jcfa — translating the familiar logic of the computer desktop into a digital workspace.

The visual system reflects the studio’s approach to architecture: human-centred, precise and inviting. An understated design system places the projects at the centre, while colours drawn from the architecture itself reinforce and disrupt the otherwise pragmatic and systematic framework.

The website moves between ordered structure and creative disorder, between didactic clarity and open exploration. Familiar desktop conventions provide an intuitive framework, while subtle interventions and moments of disobedience encourage a less linear way of navigating the projects.

The result is a digital workspace that functions both as an archive and as an invitation to explore.

↪️ jcfa.ch 

Client: Office.JCFA — Julian C. Fischer Architekten
Visual Identity and Webdesign: @role.std (@lea.romana @ycoco___ )
Code: @alaeber by @role.std
10
2 months ago
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Almost there 🐎🏁 Visual identity for the upcoming exhibition “Mo Diener—Hologram” @rehmannmuseum_laufenburg by @role.std
0
2 months ago
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Applications for the Swiss Grand Award for Design 2026 the Swiss Design Award. Officecore — All set in Helvetica and Times.

Client: @swissdesignawards 
Head of Project: @annaniederhaeuser 
Editing, Project Coordination: @mille_pages 
Visual Identity: @nadine_wuethrich_ @role.std (@lea.romana @ycoco___ @fiona_sgntr)
Code: @f_mahler 
Print: @druckerei_odermatt_ag 
Lithography: @marjetamorinc by @role.std
3
3 months ago
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Here we go again. We’re very excited to offer two internship positions for the upcoming autumn.

Graphic Design Intern (60–80%)
August 2026–January 2027 (with the possibility of extension)
September 2026–February 2027 (with the possibility of extension)

ROLE is looking for two Graphic Design Interns to join our small, independent studio. We develop visual systems across print and digital contexts, with a strong focus on clarity, authorship, and typographic precision.

You are:
— currently in your 2nd or 3rd year of a BA in Visual Communication or a comparable programme
— or have recently completed a BA in Visual Communication
— interested in research-led design and the development of strong, coherent visual concepts
— curious, reflective and attentive to detail
— based in Zurich or willing to work from Zurich
— familiar with print design processes, prototyping and basic motion design

The internship offers close involvement in ongoing projects and insight into the daily practice of a concept-driven design studio.

Please send your portfolio, motivation letter and CV to:
🫟 lea@role-studio.com

Featured in the second image are the lovely @mati_ravano and @ycoco___ who completed their internships with us in autumn 2025 and spring 2026. @fiona_sgntr is currently part of the team and will finish her internship at the end of August. Team photo by @simonhabegger by @role.std
6
3 months ago
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This one finally out. Typespecimen for @reseda_furniture — A typeface developed for the brand’s evolving visual identity.

Based on Bell Gothic and its logic of clarity at small sizes, Reseda Gothic was designed as a versatile typeface for a wide range of applications — from headlines to long-form texts and short passages.

To ensure performance at small sizes, ink traps were added. Custom Reseda “a” and “e” are used at larger sizes, while conventional shaping appear in body text. The overall weight was increased to strengthen presence, density, and confidence across the identity. The resulting typeface reflects Reseda’s core values: open and welcoming while balancing humanistic and geometric principles.

Reseda Gothic was developed in close collaboration between @role.std — who co-developed the visual identity, @free_bernie — who designed the typeface and @outofthedark.xyz — who mentored and mastered the typeface.

The logo as well the “a” and “e” were originally created 13 years ago by @eneatoldo and @raffinerie_ag 

The specimen was developed and designed by @role.std (@ycoco___ @lea.romana ) and was beautifully printed by @dza.druck 

Creative direction for Reseda: @role.std @eneatoldo 
Thirteen years of iconic campaign images by @shot_by_peter 
Photos publication @anja_wille_schori 

A big thank you to everyone who made this possible — and especially to @reseda_furniture for the trust, openness and thoughtful collaboration! by @role.std
19
3 months ago
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Visual identity for the Swiss Grand Award for Design 2026. So many thanks for having us @swissdesignawards!

With Office World, we explored design as a field shaped by both systems and intuition. It exists between objectivity and subjectivity, function and openness, rules and the moments that challenge them. Design is informed by structures and standards, but also by gesture, interpretation and the freedom to question established conventions.

The publications are connected by an “earring”. It holds them together as a family, while allowing each piece to stand on its own. With no fixed order, they can be freely combined, rearranged and read in different constellations.

Warmest congratulations to this year’s laureates Ursula Hiestand, @atelier_oi and @technoflesh on receiving the Swiss Grand Award for Design 2026 — and on their impressive bodies of work.

And thank you to everyone who made this project possible:
Head of Project: @annaniederhaeuser 
Editing, Project Coordination: @mille_pages 
Visual Identity: @nadine_wuethrich_ @role.std 
Graphic Design: @nadine_wuethrich_ @role.std (@lea.romana @ycoco___ @fiona_sgntr)
Scenography: @parabase.eu
Scenography labeling: @gilianecachin
Code: @f_mahler
Lithography: @marjetamorinc 
Print: @druckerei_odermatt_ag by @role.std
15
3 months ago
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Out there in Zurich 🧿🧿🧿

Poster for @rehmannmuseum_laufenburg on the occasion of the exhibition Énergies fossiles.

The exhibition moves through alchemy, mysticism, spirituality, animism, natural philosophy and healing practices — tracing forms of knowledge between ritual, matter, body and landscape.

The lettering is based on early humanist and calligraphic references and was printed in two colours in silkscreen.

Exhibited works by Pauline Marx @le_diable_degoutant in collaboration with Aëla Maï Cabel @aela.mai.cabel Karola Kauffmann #karolakauffmann, Maëtte Lannuzel @maettela Vica Pacheco @la_vica_ Tatiana Karl Pez @karlpez Jérémy Piningre @jeremy_piningre Frauke Roloff @rauchbrand and Nika Schudel #nikaschudel.

Client: @rehmannmuseum_laufenburg 
Managing Director: Patrizia Solombrino
Curator: @michael_hilt_brunner 
Visual Identity: @role.std 
Design: @role.std @lea.romana @ycoco___ @fiona_sgntr 
Silkscreen: @mati_ravano @maanopress by @role.std
7
3 months ago
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Art Direction and Graphic Design for U&S 1/2 26, photographed by @aliciadubuis and layered with archival traces 🔮

Editor-in-chief @saraallerstorfer 
Art Direction @role.std 
Graphic Design @role.std @lea.romana @fiona_sgntr 
Photographer @aliciadubuis 
Stylist @krimu 
Light assistant @ant0inemartin 
Retoucher @joschabruckert 
Production @susannemaerki 
Studio @studio18pourcent 
Typefaces @weltkern_typefaces @nolan_paparelli by @role.std
9
4 months ago
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Officecore, almost there 🐎🐎 A glimpse into the process behind the visual identity for the Swiss Grand Award for Design @swissdesignawards 2026. A collaboration between @nadine_wuethrich_ and @role.std 

Thank you @annaniederhaeuser and @mille_pages for having us on board!

More to come soon! by @role.std
11
4 months ago
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🌀🌀🌀 for @rehmannmuseum_laufenburg 

Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen) by @role.std
3
5 months ago
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Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg by @role.std
7
8 months ago
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