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Africa’s First Roundabout Runway
Documenting the story since 2025.
Produced by @heyitsjewe_
Hosted by @jewe_creative_agency
2026 Edition Coming soon
POSTS STORIES REELS TAGGED
🚨✨ IT’S OFFICIAL! AFRICA’S FIRST ROUNDABOUT RUNWAY 2026 IS HERE! ✨  SUPPORTED BY OYO STATE CULTURE AND TOURISM.🔥

From Ibadan, Oyo State, we are building a fashion and cultural experience that challenges the ordinary and takes creativity beyond conventional spaces. 🌍

Last year, we took the first step. This year, we are coming back for the SECOND EDITION with a bigger vision, new possibilities and a story that continues to unfold.

ROUNDABOUT RUNWAY 2026
✨ BEYOND THE RUNWAY
Fashion Without Walls. Creativity Without Limits.

📅 Saturday, 12 December 2026
⏰ 2:00 PM – 5:00 PM
📍 Challenge Roundabout, Ibadan, Oyo State
👗 Dress Code: Cultural Elegance

This is more than fashion. It is culture, creativity, collaboration and a vision born in Ibadan with Africa and the world in mind.

The journey has begun. The city is the runway. And this is only the beginning. 🔥

Sponsorship and partnership opportunities are open. For enquiries, collaborations and participation, contact @heyitsjewe_ 

Follow @roundaboutrunway and stay connected as we take you Beyond the Runway. 🖤✨

Flyer @simiconcept 

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout
#AfricanFashion
#IbadanFashion taken in Nigeria by @roundaboutrunway
39
2 days ago
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When creatives take over the streets, history listens.
First runway on a roundabout in Africa 💪🤩

#jeweagencystreetfashionactivation2025 #runwayinarounadbout #jafp2025 #streetrunway #creativerevolution taken in Ibadan, Nigeria by @roundaboutrunway
0
10 months ago
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This wasn’t just a ground opening.
It was a green light for history. 💚

Thank you to the Oyo State Ministry of Culture & Tourism and the Honourable Dr. Wasiu Olatunbosun for approving and standing with a vision that rewrites Africa’s fashion narrative.

The streets are now officially a stage. Africa’s First Roundabout Runway . 
God bless our Governor and Oyo State Culture and Tourism 

📸 @tcentstudio_ 
 

#jafp2025 #runwayinarounadbout #jeweagencystreetfashionactivation2025 
#IbadanCreatives
#AfricanFashionHistory
#StreetFashionCulture
#CreativeAfrica
#FashionMovement. taken in Ibadan, Nigeria by @roundaboutrunway
8
10 months ago
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A vision can start with a question.

What if fashion didn’t have to stay within four walls? What if we could take it somewhere unexpected and create an experience people would remember?

In 2025, we took the first step with Roundabout Runway in Ibadan.

Now, we’re preparing for the second edition, and the vision continues to grow.

For me, this is bigger than a fashion show. It’s about creativity, culture, collaboration and creating opportunities for the people building from here.

From Ibadan, Oyo State, to Nigeria, Africa and beyond. 🌍

Welcome to the journey behind Roundabout Runway 2026.
Every great production begins with a vision.

This is ours.

12.12.2026
Challenge Roundabout, Ibadan.

Produced by Esther Akinwole Omojewe
Founder & Creative Director, JEWE Agency.

BEYOND THE RUNWAY. ✨

Model @abie_musee 
Crotchet brand @_.j.e.ss.i.e._ 
Photographer @tabsvisual001 

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout
#AfricanFashion
#FashionProducer 

For Sponsorship,Partnership and Collaboration  @heyitsjewe_ @roundaboutrunway taken in Nigeria by @roundaboutrunway
6
19 hours ago
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I am not giving up until this vision reaches the right audience and gets the global recognition I believe it deserves. 🤍🌍
My name is Akinwole Esther Omojewe, a Fashion Producer based in Ibadan, Oyo State, Nigeria, and the mind behind the idea and production of Roundabout Runway.
This is more than just a fashion project to me. It’s a dream, a vision, and something I’m passionate about building.
Roundabout Runway started with an idea that might have seemed unusual to some, but I believed fashion could exist beyond the traditional spaces we were used to. I wanted to create something different, something that would put Ibadan on the map and show the world that creativity has no boundaries.
And here I am, still speaking about it, still building it, still showing up, and still believing.Sometimes, I wish I could fast-forward to the moment when the right people discover this vision, when people across the world begin to understand what I’m building, and when the name Roundabout Runway becomes known beyond the streets of Ibadan.
I can’t wait for that moment. 🥹❤️ But until then, I will keep doing my part. I will keep sharing the vision, telling the story, creating, and putting my work out there.
I’m learning that I cannot be afraid to talk about what I want to build. I cannot be shy about my dreams or wait for someone else to validate them before I take them seriously.
I want global recognition, and I’m not ashamed to say it. I want the right brands, partners, creatives, media platforms, and opportunities to find this vision. I want the world to see what can come out of Ibadan, Nigeria.
And by God’s grace, I believe the story is only beginning. 🙏🏽✨
If this message reaches you, perhaps you’re part of the audience I’ve been hoping to reach. Share this vision, tell someone about Roundabout Runway, and help me take the story beyond where it started.My name is Esther Omojewe, and I’m not giving up on what I’m building.

Roundabout Runway 2026. 2nd edition Anticipate 🔥 

The dream is alive. The work continues. 🌍🤍

#RoundaboutRunway2026 #AfricasFirstRoundaboutRunway #RunwayInARoundabout #FashionProducer #AfricanFashion taken in Africa by @roundaboutrunway
0
5 days ago
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Roundabout Runway is an original fashion and creative production that transforms the streets into a stage for fashion, culture and creativity. Founded in Ibadan, Oyo State, in 2025, it challenges conventional ideas of where fashion can happen and creates a platform for African creatives to be seen.. 
follow @roundaboutrunway  for more updates 🥰😍

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout
#FashionReels
#AfricanFashion taken in Ibadan, Nigeria by @roundaboutrunway
1
7 days ago
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Another day. Another piece of the story. 👀✨

We’re getting closer, and there’s still so much you haven’t seen.

Watch out for what’s next.
The countdown continues… 🔥

Videographer/Voice over Artist @victorikay_ 
Model @empire_temmy @abie_musee 
Creative director @heyitsjewe_ 

Follow @roundaboutrunway @jewe_creative_agency  for more information 

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout 
#FashionReels
#AfricanCreatives taken in Ibadan, Nigeria by @roundaboutrunway
49
18 days ago
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The countdown is on! 🔥

Roundabout Runway 2026 is coming 

Get ready for fashion, culture, creativity and an unforgettable runway experience.

#RoundaboutRunway2026 #AfricasFirstRoundaboutRunway #RunwayInARoundabout #FashionReels #AfricanFashion 

Crotchet brand @_.j.e.ss.i.e._ 
Model @abie_musee 
Videographer @victorikay_ 
Creative director/Fashion Producer @heyitsjewe_ taken in Ibadan, Nigeria by @roundaboutrunway
13
22 days ago
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A story where fashion meets culture, creativity meets identity, and our heritage takes its place on the runway.

From Ibadan, Oyo State, we’re telling a story of our own.

Photographer @tabsvisual001 
Creative director @heyitsjewe_ 

Models @empire_temmy @abie_musee 

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout
#YorubaCulture
#AfricanFashion taken in Nigeria by @roundaboutrunway
21
24 days ago
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Mark your calendar. Something unforgettable is on the way. 👀🔥

We’ve been working quietly behind the scenes, and soon, you’ll understand why.

Roundabout Runway 2026.

We’re bringing fashion to Ibadan in a way you haven’t experienced before.

Stay close. Anticipate. 🔥

Videographer @victorikay_ 
Content idea💡/ Fashion Producer @heyitsjewe_ 

#RoundaboutRunway2026
#AfricasFirstRoundaboutRunway
#RunwayInARoundabout
#FashionReels
#IbadanFashion taken in Ibadan, Nigeria by @roundaboutrunway
57
a month ago
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You thought we were done cooking? 🔥
First fashion runway in a roundabout. History made.

#jafp2025 #jeweagencystreetfashionactivation2025 #runwayinarounadbout #africancreatives #ibadancreatives taken in Ibadan, Nigeria by @roundaboutrunway
16
10 months ago
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