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Roxana N Rangel | Marketing Strategist

@roxananrangel

7.9K

followers

4198

following

I love travelling, marketing, and LIVING
👋 founder @weroundup @localcreatorsco
📍 windsor-essex 🇨🇦🇻🇪
💌 [email protected]
⤵️ consults + inquiries

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I mean the odds are like .01% that a viral video brings business in for a time but 99.9% of the rest of the time it’s the marketing mix that makes your business work.

it’s how well your systems feed into each other. say someone searches “bakery in South Windsor” on Instagram. they find your account, love your pastries, check your bio for your hours but can’t find them. so they tap your website link... it’s a PDF menu. no hours there either. so now they go in their browser, googling your business name from scratch.
that’s three extra steps before someone who was already interested could even walk in the door.

is your website mobile-optimized? is your bio updated? can people book or reschedule without calling?

if you’ve got any questions, book a pick my brain session via link in bio and we’ll figure out what you need! taken in Windsor, Ontario by @roxananrangel

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a month ago

@weroundup is that GORL ✨

We’re your local friend who knows everything worth doing in W.E.! Unique events, local experiences, and adventures showcased all in one place. Follow @weroundup to see that Windsor-Essex is NOT boring.

If you’ve been to an event thanks to @weroundup, share a love note to our team in the comments 🙏🫶 taken in Walkerville, Windsor, Ontario by @roxananrangel

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3 months ago

Hi, I’m @roxananrangel 👋 for the past 10+ years, I’ve been behind ‘My Travelling Backpack’ online (scroll to the last photo to see how it started ➡️) and today I changed my handle 👀

This name change has had me thinking a lot about where this all began. At 18, I was working in the luxury hotel industry, where I learned how to anticipate guests needs and turn “moments into memories” (something @fairmonthotels drilled into me and I still carry today).

Around that same time, I caught the travel bug during a study year abroad and fell in love with capturing moments through photos and videos. I didn’t realize it then, but that mix of tourism + storytelling + sharing online would eventually become my work with @weroundup.

Over the years, My Travelling Backpack has taken me across Canada and Europe, working with tourism boards, hotels, and lifestyle brands I still genuinely love. But more than that, it’s connected me to you, both online and in real life.

Now, stepping into this next chapter online as @roxananrangel here’s what you’ll likely see:
➕ partnering with brands, tourism boards + providers
➕bts of supporting entrepreneurs in the travel + tourism space w/ @weroundup
➕ continue sharing my adventures (both in my ‘backyard’ and wherever life takes me)

If you made it this far, you’re a real one. THANK YOU 🫶 I can’t wait to see what the next couple of years bring!!

P.s. If you’re a business in Windsor-Essex, follow @weroundup to see how we can amplify your business/event/experience in the community — we’re starting up shortly 🤫 👀 by @roxananrangel

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5 months ago

EPISODE: 16K

after almost two months of being away from each other, @danessapolancostyling and I finally got together to go to @designsby.sav FACTORY RESET opening night for the fashion show and exhibit 🥳 and it just so happened that @danessapolancostyling hit 16K on our hangout day SO NATURALLY CELEBRATIONS ARE IN ORDER 🎂🎉

#friends #windsoressex #windsoressex #twokiut taken in Canada by @roxananrangel

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2 days ago

the more I travel and see things through a marketer-lens, it makes me take my pen and paper out and jot down notes.

RESERVATIONS ARE KEY! Do it right and it might be an investment that keeps on giving through word of mouth, online reviews, content, etc! taken in Edinburgh by @roxananrangel

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4 days ago

english bay was showing offff 😍

we stayed at the @thesylviahotel and it’s quite literally the coziest hotel we could’ve ever stayed at and the views 🤩

#englishbay #vancouver by @roxananrangel

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6 days ago

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11 days ago

recommendations from PICK MY BRAIN SESSIONS: be so so clear on who you’re hosting this experience for and stick to it 🎯

book via link in biooooo by @roxananrangel

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14 days ago

it’s the first weekend of Q4 and this is my game plan for the rest of the year:

WEEKENDS ARE FOR…

…me to chill out

…move my body

…spend time with the kittos + Anth

…celebrate birthdays and milestones

…capture all the memories with friends and family

…and get prepped for the week ahead in my BIZZZZ!

this is my plan for a LOW CORTISOL Q4 💪 (+ trying my best to keep my sugar just as LOW) ❤️‍🔥 by @roxananrangel

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16 days ago

The @windsorhumane Hallowoof Fun Run & Walk is back on October 25 from 10am - 2pm! #sponsored

📍Malden Park (Pond Side)
📆 October 25 from 10am - 2pm (Run begins at 11AM)
🎟️ Fundraise OR $20 if not fundraising
👻 Chance to win the costume contest for people and pets

Dress up in your favourite Halloween costumes (pets too!), browse local vendors, enjoy family-friendly activities + a BBQ, and enter to win the costume contest!

More details in the link in bio or windsorhumane.org/hallowoof 🎃 by @roxananrangel

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17 days ago

this was me the whole @sntc.events conference 📝👀✍️📝

what’s the latest advice that you’ve heard that has stuck with you? taken in Windsor & Detroit by @roxananrangel

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17 days ago

a reminder for entrepreneurs/creators building personal brands online @dennisreedii shared some great words of wisdom on the @sntc.events Detroit Creator Weekend Conference 🔥

YOU ARE THE BUSINESSSSS!!

#mondaymotivation by @roxananrangel

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20 days ago