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→ CEO @digitalrevamp
→ Leadership & Storytelling
→ Co-Host @thoughtleadershipuncovered
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You can dream all day long. Proximity and smart work get you in the room.

I was at these conferences to speak or support my clients. Every time, I made it a point to have a real conversation with the people who built what I'm building toward. Show up prepared, be in the right place at the right time, and let God do the rest.

@thesharkdaymond I told him it inspires me that he genuinely coaches entrepreneurs, not just funds them. I shared our work and he said: you're doing something right, I'm on every TV and not growing this fast. That's no coincidence. They call you the People's Shark because you give credit where it's due.

@oprah Fresh off a keynote about owning every room she enters, because she earned every one of them starting from entry level. I told her she put words on something I'd felt for years: I started in entry-level jobs and earned every seat since. She asked my story, and which part of hers connected to mine. The queen of personal branding before anyone coined the term.

@kellyclarkson She talked about downtime being where her creativity comes from. I feel the same after long stretches at full speed. I invited her to perform in Lebanon. Offer stands, Kelly.

@jaylenosgarage I watched him as a kid in Lebanon and hoped to meet him one day. He asked what I do, and his face lit up: "Lebanon? I love Lebanese food." Then he told me the jokes that never made it are exactly why he succeeded. It's about the ones who don't quit.

@simonebiles 30 world and Olympic medals. She talked about the days she had no energy to practice, the coaches who doubted her, and the adoptive parents who never did. She asked what connected with my story: the nights I worked on the company when nobody was watching. Discipline is what kept me going.

@willsmith He had the big stage, I had a small one on storytelling. I ran to deliver my session hoping our paths would cross backstage, and they did. He asked about my talk, then said about social media: "I started late." Late starts don't matter. Showing up does.

Part 2 coming.

#PersonalBranding #ThoughtLeadership #Entrepreneurship #Leadership
Follow for pt.2! by @roy.abdo
9
a month ago
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6 lines that are still relevant today after decades of changing channels, platforms, and budgets.

Ogilvy said it in the 60s. Godin said it in the 90s. Chernov said it in the age of content marketing. They were all circling the same idea.

Your audience isn’t an obstacle between you and revenue. They’re the reason the work exists.

Every quote in here is a version of that. by @roy.abdo
1
4 days ago
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The best TED speakers use a simple storytelling structure that creates tension, builds desire, and keeps people listening.

It’s called the Sparkline and these 5 moves can turn any presentation into a story people actually remember.

Share this with someone who needs this! by @roy.abdo
0
6 days ago
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Comment a book name and i’ll do a part with your suggestions! by @roy.abdo
3
a month ago
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People will forget what you said. They will forget what you did. But they will never forget how you made them feel. You can be the smartest person in the room. You can hit every target. But if people feel small around you, they will never give you their best. The leaders people love aren’t the toughest ones. They are the ones who made others feel seen. The ones who noticed. The ones who cared when they didn’t have to. So if you want to lead, start there. Make people feel valued. Make them feel safe. Make them feel like they matter. Do that, and they will follow you anywhere. That’s the whole lesson. Everything else is just detail. by @roy.abdo
1
a month ago
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HERES WHAT YOU NEED TO KNOW ABOUT MARKETING BEFORE APPLYING FOR A JOB: 

1️⃣ The marketing funnel — not just awareness → consideration → conversion, but what actually moves someone from one stage to the next.

2️⃣ Positioning — be able to explain why someone would choose one brand over another, and how marketing makes that difference clear.

3️⃣ How channels work together — SEO, social, email, paid, and content aren’t separate worlds. Great marketers know how each one supports the next.

4️⃣ Your customer — if you can’t explain who you’re marketing to, what they care about, and the problem they’re solving, everything else is guesswork.

5️⃣ The customer journey — understand what someone needs to see, believe, or experience before they’re ready to buy.

SHARE THIS WITH SOMEONE APPLYING FOR A MARKETING ROLE! by @roy.abdo
3
a month ago
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Comment “FUNNEL” and i’ll send you the steps to make to build a strategic marketing funnel. by @roy.abdo
1
a month ago
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Thank you for @randafarah and the @creatorsummit for having me on this panel. 
After years of running a business, I was glad to share the mistakes that shaped me and just as glad to learn from everyone else’s. 

Our mistakes taught us more than our wins ever did, and I loved sharing this with everyone! 

Grateful to share the stage with: @randafarah @shadi_kodeih @mariasaab @samisaabkteer @leacremesty by @roy.abdo
7
a month ago
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Branding or Marketing?

Comment “BRAND” i’ll send you a list of 100+ differences by @roy.abdo
13
a month ago
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Introducing @randafarah, Founder of @lebtivity and @ihavelearnedacademy, as a Moderator of the Panel, and her guests, @mariasaab Founder and CEO @homeofgreatnesss, @leacremesty Business Partner @kurve_studios, @shadi_kodeih Founder @pyrk.lb, @samisaabkteer Founder and Creative Director @phenomena.agency and @roy.abdo CEO @digitalrevamp at the Creator Summit.

Join us on September 11–12, 2026 for the second edition of CREATOR SUMMIT at Théâtre Casino Du Liban for Lebanon’s largest conference and exhibition for business owners, creators, entrepreneurs, brands, and innovators.

🎤 Panels 
🛠 Workshops 
🏢 Exhibition 
🫱🏼‍🫲🏽 Meet & Greets 
🎬 TikTok Live Booth
🎉 Official Afterparty 
🪐 Immersive Experiences
🔥 And plenty of surprises throughout the summit

Two days. One venue. Endless opportunity.

🎟 Tickets available now in link in bio or
Comment CS26 and we’ll DM you the link 🔗 

📞 Infoline: 81 562 080 by @roy.abdo
24
a month ago
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When a crisis hits every leader takes one of three paths:

1. Silence: you say nothing because you are waiting until you have every answer.

2. Defend: you rush to explain why it was not your fault.

3. Steer the narrative: this is where strong leaders go immediately.

Here is the three step framework:

1️⃣Acknowledge — say what happened before speculation becomes the official story.

2️⃣Isolate — explain exactly what went wrong and what remains unaffected.

3️⃣Prescribe — tell people what will happen next and when they should expect another update.

The crisis is rarely what destroys a leader’s reputation. The response is.

Which of the three paths do most leaders default to when things go wrong? by @roy.abdo
1
2 months ago
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I gathered over 100+ storytelling frameworks used by fortune 500 founders. Comment “Storytelling” and i’ll send it to you. by @roy.abdo
2
a month ago
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