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RTL AdAlliance

@rtl_adalliance

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Simplicity for advertisers.
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🌴 Trust. Creativity. Total Video.

From thought-provoking panels to exciting product launches and inspiring conversations, #RTLbeach was the plage to be at this year’s @cannes_lions.

Across four days, industry leaders explored how trusted media creates value in an AI-driven world – and why premium content, responsible advertising and strong partnerships matter more than ever.

Highlight sessions included:
🤖 A Pledge for Trust in the Age of AI – exploring how transparency, verified information and human expertise are shaping the future of AI.
🎥 The launch of @rtl_adalliance’s European Video Marketplace – simplifying access to premium digital video inventory across Europe.
📰 Navigating Quality – leading editors from major international news organisations discussed journalism, AI and the future of trusted content.
🎬 Empower Creatives – industry experts explored how AI can enhance creativity while keeping human judgement at the heart of the creative process.
⚽ Sports & Streaming – examining the unique value of live sport within today's Total Video ecosystem.
📊 Trust but Measure – discussing which metrics really matter and why trusted environments deliver lasting impact.

A big thank you to everyone who joined @rtl_adalliance at #RTLBeach. See you next year on the Croisette!

#partofRTL by @rtl_adalliance

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4 months ago

In this 'RTL stories' episode from 2024, branding and marketing expert Jean-Baptiste Moggio– or JB as most colleagues know him – looks back on more than a decade of transformation at @rtl_adalliance, RTL Group’s international sales house.

JB explains why it feels like he’s worked in three different companies along the way, shares a fun example of working across cultures, and reflects on the difference between marketing and communication. In the full episode, you can learn about the role of data in advertising and why events like RTL Beach are so important for RTL AdAlliance.

This January, we’re revisiting some of our standout 'RTL stories' highlights. We hope you enjoy listening to this episode, hosted by @lisa_toni_burke. 🎧

Find the full interview on rtl.com or @rtlplus!

#partofRTL #RTLstories by @rtl_adalliance

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9 months ago

We’re still buzzing with energy thanks to the incredible conversations and creativity that inspired us during the MAD//Fest! 💥 taken in Shoreditch by @rtl_adalliance

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a year ago

🌟 Throwback to an unforgettable few days at @madfestlondon

😎 Our RTL VIP Roof Terrace was the hotspot once again, buzzing with energy!

📢 Our colleagues lit up the stages representing RTL AdAlliance – offering insights and inspiration:
✨ Carine Jean-Jean, VP of Communications & Branding, shared her professional journey and discussed the impact of female leadership alongside other remarkable female leaders on stage.
✨ Daniel Bischoff, Chief Operations Officer, unpacked how we at RTL AdAlliance enable safe, simple, and scalable media buying. taken in Shoreditch by @rtl_adalliance

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a year ago

From sunrise panels to sunset parties!
RTL Beach was the creative heartbeat of Cannes Lions 2025. A week full of bold ideas, inspiring minds, and unforgettable moments by the sea. 🌊✨
#RTLBeach #CannesLions #ThePlageToBe #Creativity #Innovation taken in Cannes Lions International Festival of Creativity by @rtl_adalliance

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a year ago

The Plage to be. 🏖🦁💗
Throwback to our incredible experience at #CannesLions2025. What a week to remember at RTL Beach! The energy was real — but images say more than words, so see for yourself! ✨🎉
#RTLBeach #CannesLions #Creativity #Plagetobe taken in Cannes Lions International Festival of Creativity by @rtl_adalliance

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a year ago

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a year ago

✨ Don’t miss out – we are the Plage to be! 🏖️

RTL Beach is back from 16 to 19 June at #CannesLions2025 !
This year at RTL Beach, we’re diving into the virtuous circle between brands and Total Video. 🌊📺

Follow us to stay updated on the full programme!

#cannes #canneslions #creativity #advertising #RTLadAlliance #RTLbeach #RTLGroup by @rtl_adalliance

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a year ago

🌟 Thank you all for joining the reveal of our The New Life of the Living Room study in London yesterday!

📺 Over 700 participants joined the live stream, and 100 guests attended in person to discover our latest media consumption insights.

🎤 Engaging discussions with Maxime ANDRE, Paul Gubbins, Guy Rogers, Joe Connors, Nick Chiarelli, Bérangère Degni-Rezé, Tony Mawer, David Fletcher, and Ian Whittaker.

👏 A big thank you to our presenter Louise Ekland and the entire organizing team!

🔗 Watch the replay and find the full study in our bio!

#NLOL #NewLifeOfTheLivingRoom #Media #insights #advertising by @rtl_adalliance

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2 years ago

Register now to the New Life of the Living Room 2025 in the bio! 📺#rtl #rtladalliance taken in Londres by @rtl_adalliance

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2 years ago

Join us for the 31st edition of the TV Key Facts where we are celebrating a big wedding: Humans and Tech say "I Do".

We will be live from Cologne on Thursday the 7th of November at 4PM CET!

Across the aisle, we bring together tech enthusiasts and champions of human creativity to celebrate the convergence of these two worlds.

Let’s toast to 31 years of data championed by the TV Key Facts, and to our coveted speakers and guests who share the newest insights from the world of Total Video and discuss how they themselves have embraced this union. by @rtl_adalliance

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2 years ago

📺 Unlocking European media with great ads 📺

To compete globally, European TV and media have to collaborate across markets, innovate tech- and sales processes, and promote its strengths boldly.

We at RTL AdAlliance seek to step up to bring European media together, simplify ad buying for global brands, and support great media made for Europe. Together, advertisers, agencies, sales houses and media create one virtuous circle of entertainment and information. by @rtl_adalliance

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2 years ago