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RTL AdAlliance

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After over two years of disruption to the media calendar, we are finally seeing a return to live events, and with that an opportunity to better engage with key players from across the industry. 🤝🧠🗣

We can’t wait to be back connecting with people face to face… We hope to see you there!

🔗Click on the link in our bio to learn about all of our upcoming events.

#Events #LiveEvents #Insights #Learn #More #NewVideoFrontiers #NVF2022 #BAM2022 #AdWeekEurope #CreativeCapital #CTVWorldSummit

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We've seen a growing blending of TV and internet and what is particularly fruitful for international advertisers is combining the two big trends of our times - increased TV viewing and greater use of digital.
🎯That's why addressable TV advertising, which uses geographical and socio-demographic data to target TV ads at specific households, has become one of the hottest topics in media today.

🔗Link in bio to read more insights on the topic!
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#TV #Advertising #Trends insights #ATV #Digital #Brands

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Join us on 30th June at 11 am for our exclusive event, New Kids On The Block - How to connect to youth audiences in 2021? A panel of experts will discuss everything kids: the state of the market, SVOD consumption trends, and also video content successes. 🙌

Featuring:
✔️ Our CMOO, Daniel Bischoff
✔️ Ilan TAIEB, Advertising Director at M6 Publicité
✔️ Candice Alessandra, International Research Manager at Glance
✔️ Peter Haupt, Head of Sales & Business at SUPER RTL
✔️ Alex Taylor-Smith from Generation Media
✔️ Barbara Rouyaux from Bandai

Check the link in bio to sign up 📩

#RTLACTalks #MediaTrends #marketing #KidsTrends

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We had the chance to interview Hannah Wickes, CMO at @ecosia, she discusses the challenges of setting up an eco-friendly search engine, the responsability of marketers to communicate on the climate crisis, and the real treat that greenwashing poses. 🌍🌱

Have a watch and click on the link in bio for the full interview 👆
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#TV #advertising #marketing #trends #insights #totalvideo #responsability #environment #event #sustainability #production #content #consumers

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As the appetite for sustainable brands grows, the gap between expectation and action is becoming more acute. 👀Perceptions and preoccupations around sustainability can change from market to market, so brands must keep up. 💪
Our CMOO, Daniel Bischoff, will share our Responsible Brands in Europe study during The LIONS Marketers Series - June Edition.
Link in bio to found out more about our session on June 24 at 4pm (BST)! ☝️🦁
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#CannesLions #Sustainability #Media #Brands #Responsibility #Creativity

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One day to go until our very exciting online event, "Responsible Brands in Europe"! 🍃
Join the TV journalist @louiseeklandofficiel, alongside our CEO Stephane Coruble and our Head of Marketing Jean-Baptiste Moggio, tomorrow at 5 PM (CEST)

Based around our unique European study on consumer expectations surrounding sustainability, we are bringing together leading voices from @m6publicite, @fremantle, @kikomilano, @ecosia, @itv, @quorn_uk, @illy_coffee, as well as an eco-anxiety psychotherapist, to explore bright new initiatives and how media companies and other brands are stepping up to the mark on sustainability. 🌍

Link in bio! 🙌
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#Responsibility #Sustainability #Brands #Media #Advertising #Event

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The past year has seen Total Video consumption skyrocket due to various lockdowns and stay-at-home orders. There has thus been an extra need for escapist content! 🙌
Over the last few months, experts from around Europe have written articles on content trends for the TV Key Facts website. These range from lockdown successes to Christmas hits with kids favourites in between. 👏

Check our small recap in case you missed them in bio 🔗
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#totalvideo #content #consumption #trends #audiences #TVKeyFacts #kidstrends #christmastrends #itv #fremantle

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It's International Women's Rights Day! 🙌Today marks a reminder to keep standing for women's rights around the world and raise awareness of gender equality, every day. 🤝💪
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#internationalwomensrightsday #internationalwomensday #inspiringwomen #empowerment

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For the last 26 years, we have published our annual flagship study, TV Key Facts, which explores that year's media and advertising trends in detail.
As part of our new dedicated TV Key Facts website, the last 5 editions are available to browse. Dive in to get a longer-term image of the trends from recent years.
Link in bio to see more!
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#TVKeyFacts #TVKF2020 #TotalVideo #Media #TV #Trends #Digital #Marketingdigital #Marketingstrategy

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Last week Daniel Bischoff, our CMOO, addressed the power of Total Video for broadcasters and advertisers alike during an event organised by our partner #ISBA.
He made clear that TV is still the medium that reaches the largest audiences and ought to form part of any advertising strategy, especially due to its complementarity with other media. 🙌
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#Marketing #TV #Media #Advertising #Reach #Audiences #Europe #Global #Brands #PartofRTL Message écrit en blanc sur fond bleu, avec deux slahs représentant des guillemets en violet

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