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UPDATE 10/9: ALL 30 SPOTS FILLED❤️ 

EVENT ANNOUNCEMENT OCT 24 🫶🏻

Come knit at Ruth and Dean Cafe with me in downtown Victoria! Our first social was such a blast and I hope you’ll join me for this one too ❤️ Very grateful to Ruth and Dean for letting us use their space for our event.

Our socials are very casual drop-in events: bring a craft, maybe a friend, and come have some fun chats with new friends and a tasty treat.

RSVP for free at knittingwithfriends.ca (link in bio) or leave a comment so I can save you a seat 🫶🏻 taken in Victoria, British Columbia by @ruthanddean
9
10 days ago
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We have great options for this year‘s Thanksgiving weekend. We have a hazelnut cake, layered with 5-spice pear compote, and butterscotch buttercream, our legendary pumpkin pie, take and bake milk, buns, and four packs of butter tarts. We even have frozen pie shells in the freezer ready for you to pick up and put your own filling into! Give the shop a call to book your order at 250-590-2780! #yyjtreats #thanksgivingdinner #callnow☎️ by @ruthanddean
0
13 days ago
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Check our our current menu of made-to-order cakes… you can find this cutie there…. #yyjcakes #buttercreamdreams by @ruthanddean
9
15 days ago
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Our new bookshop opens Saturday, and we know what you’re wondering: will there be books? 🤔

The answer is yes. Quite a few. Fiction, nonfiction, kids’ books. 

But there are also a few things you might not expect, sooOOooo without further ado, here’s a sneak peek at a few other things you’ll find there:

📀 Book & record pairings: suggested combos, discounted when you buy them together.
🧺 Vintage treasures for sale: picked out for the shop by the two sisters behind @littlehouse.lane 
🎨 Local art for sale: work by Margaret Hantiuk, in collaboration with @curatedhousehome .
💌 Penpal network: we’re now a Letter Keeper for @thesundayletterproject , so you can learn how to join their worldwide pen-pal project when you visit.

+ We’re giving our first 25 customers a coupon for a free seasonal latte from @ruthanddean across the road!! ☕️

@twiceasniceconsignmentoakbay will have Fall festivities next door, too. 🍂 There’s so much to explore in this neighbourhood, with so many great small businesses – it’s one of the things we love about being here.

See you this Saturday, 10–4, at 2534 Estevan Avenue, right in the middle of Estevan Village.

P.S. Do we qualify for one of those free lattes if we’ve been stocking the shelves in the evenings for the past couple weeks??!Asking for an (under caffeinated) friend 😁

PPS. Thanks to @ashleylovecreatives for many of these photos! 💕 taken in Victoria, British Columbia by @ruthanddean
44
19 days ago
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The countdown is officially on! Our bookshop opens THIS SATURDAY. 📚🎉

We’re restocking after yesterday’s Reading Party at @craigdarrochcastle, but otherwise the opening-week to-do list is looking… suspiciously reasonable?? Have we actually thought of everything (that would be very out of character)?!?! 🤷🏻‍♀️Come see for yourselves if we have on Saturday.

We’ll be at 2534 Estevan Avenue from 10 a.m. to 4 p.m. The first 25 customers get a free small seasonal latte from @ruthanddean across the road, and our neighbours @twiceasniceconsignmentoakbay will have Fall festivities next door too. 🍂

Thank you to the lovely @ashleylovecreatives for the photo 📸 taken in Victoria, British Columbia by @ruthanddean
18
20 days ago
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Still weddings. And still loving them. This cake was a vanilla sponge, layered with raspberry compote and vanilla Swiss meringue buttercream. Though the cake was only 10” in diameter it fed 50 ppl because it was so tall! #weddings #yyjweddings #yyjweddingcake by @ruthanddean
4
23 days ago
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THIS IS NOT A DRILL. (Though we’ve used one a lot lately🔨👷) WE’RE OPENING OUR FIRST BOOKSHOP!

Come see us Saturday, October 3, from 10 am–4 pm at 2534 Estevan Avenue. To celebrate our first day, the first 25 customers will get a coupon for a free seasonal latte from our incredible neighbours, @ruthanddean, just across the road. We’ll have a few other goodies, and our other lovely neighbours, @twiceasniceconsignmentoakbay will also have some Fall festivities happening next door the same day, so lots to check out in Estevan Village that weekend. 🍂📚☕️

FYI: for our first month, we’re planning to be open primarily on weekends. There are a million things we want to keep improving as we go, but we’re so excited to just get started. The name “Meant Well” is about trying your best, getting started, and learning along the way…so we’re trying our best to fight our perfectionist tendencies and lean into that!!

THANK YOU to everyone who’s popped their head in to tell us they’re excited, or helped give their thoughts on furniture placement 😅. Our neighbours and this community have been SOOOO welcoming. We already love it here and want to spend all our time in the shop - and think this is easily of the most underrated neighbourhoods in Victoria. 💕

And a huge thank you to @sol.signs for the sign out front that made it all come together and make it look like a real shop, @ashleylovecreatives for sharing her talent and kindness - photographing the shop, and the friends and family who rolled up their sleeves to help us get ready.

We’ll share more about what you can expect to see in the shop over the next couple weeks (including more on a collaboration with @littlehouse.lane 👀)… But first, we have a Reading Party this weekend at @craigdarrochcastle with @simonsaysvic to get to (where we’ll also share more fun ways to get involved with us through the year)!! It’s a big couple weeks for us. 

P.S. To everyone who applied to work with us: thank you for your interest in joining our tiny team. We’ve been blown away by the interest and are reading every application and will get back to everyone post Reading Party. Thanks for your patience 🙏 by @ruthanddean
91
24 days ago
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Coworking made easy. 💼☕

@clubkwench offers flexible coworking, private offices, meeting rooms, and a welcoming community with networking events and wellness programs. Enjoy a coffee or a bite from the on-site @ruthanddean café while you work or connect with others.

Find more about their exclusive promotions on the Downtown Victoria app.

📍2031 Store St taken in Downtown Victoria by @ruthanddean
14
3 months ago
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Tittie Time!!! Every once in a while we bust this boobalicious beauty out and lately the orders for it have been bouncing on in… pictured here is a 6”, which works pretty great, because cakes of all sizes are perfect…. #yyjcakes #boobcake #tittietime #yyjtreats taken in Ruth & Dean by @ruthanddean
16
4 months ago
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Wedding season launch with a simple, classic, and versatile look. #buttercream #yyjweddings #weddingcakes by @ruthanddean
0
5 months ago
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Mother’s Day cake drop! This year we have a towering 6 inch cake, comprised of olive oil, ricotta, cake layers locally, foraged elderflower syrup, raspberry compote, and a delightful orange buttercream. This beauty should feed around 10 to 12 people easily. Maybe even more. It is $88.95 and we have pickups available for Friday, Saturday, and Sunday. Call now to book your cake for next weekend. 250-590-2780. taken in Ruth & Dean by @ruthanddean
6
6 months ago
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We hand laminate our dough and have been for a long time. It’s one of our most challenging tasks in the bakery, so we waffled for a long time about whether or not to add to the load. Our taste buds won the battle . If you’re a fan of our croissants buckle up gurhl, cause we got another one for ya. #yyjtreats #laminatationisthekeytorelaxation by @ruthanddean
3
6 months ago
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