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Ryan Wood

@ryyywood

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The relentless pursuit of magic🪄✨
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Here’s what I do as a Merchandising consultant and fractional CPO… I work with brands that already have something special - a strong point of view, some momentum, and people I genuinely enjoy working with. My role is usually to help make the product sharper, more productive, and more scalable without sanding off what made the brand interesting in the first place. I keep the roster small on purpose and choose who I work with pretty carefully. More on how I think + work in the slides. by @ryyywood
7
a month ago
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Let’s face it, by now we’re all used to the performance we get with Polyester. The huge shift towards Natural Activewear is exciting but theres a performance gap that no ones is talking about, and the entire industry is chasing to solve for it. Here’s what you need to know until they do… by @ryyywood
367
3 months ago
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A $1,000 Margiela tabi and a set of Bridgestone tires have more in common than you’d think 🛞 The split toe’s 500 year backstory, and why it’s finally about to hit your everyday casual rotation. 🖖What shoe do you want to see get tabified? by @ryyywood
13
6 days ago
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🐑Merino might be one of the best natural performance fibers in the world, but that doesn’t mean more merino makes better activewear. The shift toward natural activewear is forcing brands to solve a much harder problem: how do you get the benefits of merino without giving up the stretch and durability we’ve gotten used to from synthetics? 🎯Here’s what you need to know before you buy. PART 2: NATURAL ACTIVEWEAR FABRiICS MERINO ACTIVEWEAR BRAND ROUNDUP (If you’ve actually trained in any of these, tell me what held up and what didn’t) @ridge_merino
@woolxwool
@branwynofficial
@nagnata_
@estroni_official
@monsroyale
@smartwool
@flowool_official
@icebreakernz
@dilling__com
@meniqueclothing MEN’S MERINO ACTIVEWEAR @nero_fabric
@wayve.wear
@ryker_clothing_co
@avalaclothing by @ryyywood
114
a month ago
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You’re already seeing vintage activewear showing up everywhere for Women, but not much on the Men’s side yet. The Y2K aesthetic has been dominant for most of this trend, but I don’t see that translating as well for Men - it’s the 90’s aesthetic that feels more widely appealing for Men. taken in Venice by @ryyywood
135
6 months ago
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THIS IS NOT NEW. The Deck Shoe has been around for 100 years. Trends are cyclical - and while this silhouette obviously never went away, theres more juice being poured on the classic deck/skate shoe than the past several years. But there is a key silhouette detail that I’m most excited about, here’s how/where to find it… Comment something in ALL CAPS and I’ll DM you my Top 10 list this week by @ryyywood
451
4 months ago
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Top Deck Shoe picks for summer. Keep this saved for when the time’s right. Pro tip - go with color to add instant juice to an otherwise lackluster fit. by @ryyywood
38
3 months ago
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Everlast might be the most overlooked brand in the vintage activewear trend right now. It’s a billion-dollar sportswear brand sitting in plain sight, and nobody’s talking about it. I’ve been wearing it for 20 years, both as a boxer and a vintage collector. And after running countless brand revival projects in my career, my gut tells me this is a Sleeping Giant. This is Volume 1 of a new series — Sleeping Giants — on Brands the industry’s forgotten that are still worth reviving. by @ryyywood
109
6 months ago
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Natural activewear isn’t a bubble. But the gold rush around it is getting crowded fast. Going into 2027, “natural” can’t be the entire reason an activewear brand exists. The material can get a brand some early traction, but It still needs a compelling reason to exist beyond the fiber story. The winners will be the ones you’d still want if you deleted “natural” from the headline. by @ryyywood
168
a month ago
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Had a fun time speaking at @keen ‘s annual company meeting on the intersection of outdoor + fashion. Given the recent Approach shoe craze, here’s some high-level thoughts on how Keen can maintain its relevancy in fashion. taken in Portland, Oregon by @ryyywood
31
4 months ago
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Natural and Vintage Activewear is all I can wear right now at the studio. Y2K has taken over on the female side but I’m all about the 90’s grit. Inspired by old NFL practice fits, Mike Tyson training in his prime - with no polyester in sight. 😮‍💨It’s astounding how much better my body feels when it can breathe. taken in Venice by @ryyywood
52
5 months ago
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A millennial on a stage explaining Gen Z. I accept the risk🥸 But every brand should be aware of this shift right now - younger consumers aren’t just buying brands anymore. They’re buying products that give them a stronger sense of identity. Clipped from my @keen talk on the intersection of fashion, outdoor, and next-gen consumer behavior. by @ryyywood
32
4 months ago
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