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Sadaf Razi

@sadafr

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Senior Beauty Editor |Beauty & Lifestyle Writer | @beyoutyinspo

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Not my Cancerian sun crying at this headline 🥹🙏🏾🦀
Thank you for featuring me in your ‘How I Got Here’ series @fashionjournalmagazine - an honour. Let’s continue to support and lift POC creatives & voices in our industry (EVERY industry!). 🥹🙏🏾🧿🤎😭 Full feature/link in bio! by @sadafr

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3 years ago

So this happened today 🙏🏾🤎🧿🙏🏾🤎 Yes, my mum and aunty are still crying. If someone told me when I was a teen that I’d see someone who looked like me on TV - I’d laugh. So beyond grateful. Is this real life? 🥹😭 you can get all these awesome beauty finds at @adorebeauty Link in bio to watch full segment! #adorebeauty #budgetbeautybuys taken in Sunrise, Channel 7 by @sadafr

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3 years ago

My Leo rising very much rising 💃🏽🪩🙏🏾🧿🦀 by @sadafr

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3 months ago

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4 months ago

OK so I can officially tick off interviewing @mirandakerr off my career highlights list 😮🙏🏾 What do you mean?! On the @adorebeauty Beauty IQ podcast, Miranda shares her AM and PM rituals as well as her fave @koraorganics products (mine is the Tumeric Glow Moisturiser - one of my FAVOURITE moisturisers to layer under makeup, and that’s coming from someone who doesn’t buy only organic products). BIG shoutout and thank you to @melissamason_ who helped produce this whole thing!!
P.S. Not shown: me having TWO uncontrollable coughing fits, having to stop her mid-conversation both times and having to sheepishly ask her to repeat herself and her being so kind about it. In fact, the second time she said, “Oh, do you, girl, I’m just going to touch up my makeup” (LOL), and “Make sure you have some honey and onion when you get home!”  🙌🏽🤎 by @sadafr

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6 months ago

So glad @franhartley_ made us get @badbunnypr tickets on our Monday WIP.
And to experience it amongst an electric, majority POC crowd (not surprising given the political messaging of his art) - incredible 🙏🏾🙌🏾 #badbunny #dtmfworldtour by @sadafr

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7 months ago

It’s been super fun. More of this in 2026 🧿🙏🏾🍀🧿 by @sadafr

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9 months ago

A little (2 months) late to post, but check out my Copenhagen guide feature including a mini Copenhagen Style Guide in @sauce_________
What an honour to be able to have my words in this POC-owned publication that I love and admire so much just like its founder @zeenatwilkinson - thank you for accepting this pitch while I was pretty much still in Copenhagen 😂🙏🏾
Nice to be flexing the freelance muscle on the side again! And also, thank you to my IRL Copenhagen guide and the coolest girl I know, my cousin @eqbalatelier who introduced me to a lot of these places as a previous Copenhagen tourist.
As I’ve said to 1000 people already: “If I was 10 years younger I’d SO move here for 6 months!”
Full story in bio 🙏🏾✨🇩🇰 #copenhagen #copenhagenstyle by @sadafr

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a year ago

Sydneysiders! If you work in or close to the city and want a free scalp analysis (I did it and omg who knew I was prone to hair loss? Sorry, what?! But also great news - I no longer have a flaky scalp which means my shampoo is working) or a beautifully styled slicked-back bun for the day from Kérastase come by and visit the stunning @kerastase_official X @adorebeauty Elixir Ultime Pop Up in Sydney. If your locks haven’t tried this luxurious hair oil I feel bad for you. Any time my hair needs an instant facelift (read: look shiny, sleek and feel amazing) this is what I’ll use. Plus, if you spend over $100, you get a pretty ace 6 piece gift set (i’ve seen it, it’s very good) On until this Wednesday! 🙌🏽 taken in Martin Place, Sydney by @sadafr

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a year ago

I recently had the honour of co-hosting an intimate masterclass with world-renowned skin expert @melaniegrantskin ,one of my favourite brands @bioderma_aunz , and 35 of @adorebeauty’s loyalty members.
Our wonderful customers were treated to and immersed in an interactive evening of expert skincare advice as well as a mini facial demonstration from Melanie herself (not to mention being lucky enough to take home a whole suite of Bioderma’s bestsellers including my absolute favourite cleanser of all time - the Bioderma Sensibio Micellar Cleansing Oil) IYKYK
And yes of course we did an interview for the people with the incredible skin guru 🙏🏽🙌🏽
From rapid-fire questions like what her favourite skincare ingredient is to her ultimate AM and PM routine, we had to share all of Melanie’s sage skincare advice. Link in bio! by @sadafr

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a year ago

Get yourself a bestie that will bring a bunch of your special people in a room and organise the most fun and epic surprise birthday night/party 2 months after your real bday AND, get her other bestie to help make customised party favours, organise Polaroids, name cards, flowers and homemade cocktails with your name on it. Best surprise and night ever. Grateful doesn’t even cut it. My two water placements are 😭🙏🏾❤️🧿🙌🏽 by @sadafr

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a year ago

@adorebeauty has officially opened its doors in Sydney!
Popped in to witness the excitement and loved seeing the epic line this morning as well as meeting so many amazing and lovely customers 🙌🏽🥹💘
Adore Beauty Broadway is now open and there may or may not be more exciting things to come Sydney 👀 taken in Broadway Shopping Centre by @sadafr

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a year ago