Instagram story viewer> @sadafr> Tagged

Sadaf Razi

@sadafr

3.3K

followers

4130

following

Senior Beauty Editor |Beauty & Lifestyle Writer | @beyoutyinspo

POSTS STORIES REELS TAGGED

Tested in real-life conditions, inspired by K-Beauty, and powered by BIODERMA’s French dermatological expertise, @bioderma_aunz new Hydrabio range for dehydrated skin delivers an immediate glow with 72 hours of hydration.

To restore moisture and radiance to our skin, we put lifeproof hydration to the ultimate test, inviting an intimate group of talent and press for a two-day Hydra-Immersion experience at @intercontinentalsorrentomp and @auroraspaandbathhouse last month.

Guests arrived for an evening panel discussion led by @gemdimond alongside skincare experts @drkatherinearmour and @stephsuls, before indulging in Aurora Spa & Bathhouse’s sensory 11-step ritual and curated Hydrabio product experiences the following morning, testing the new range across a variety of unique conditions.

We were on ground facilitating end-to-end event execution, guest list management and partnership liaison, alongside the @createdbyampr team leading content capture across the two days.

For all enquiries and product sampling, please reach out to carla@ampr.com.au and aimee@ampr.com.au.

95

18

I sat down with Beauty Editor @sadafr for the makeup insider. Here are some incredible inside tips from a Beauty Editor. You don’t need an expensive skin routine for good skin… you just need to spend smart.

From a beauty editor + what dermatologists actually say:

Your serums are the workhorses — packed with actives, doing the heavy lifting.
That’s where you skinvest.

Your cleansers + moisturisers?
They’re your bookends — keep them simple, effective, and affordable.

Because the truth is…
Some of the best products aren’t the most expensive.

Case in point:
A $20 mascara can outperform luxury.
And pharmacy staples still hold their own (forever loyal).

Save where you can.
Spend where it counts.
Your skin will show the difference. Thank you @sadafr I loved our chat!

8

2

Have you tried the Turmeric range from @koraorganics yet? 👀

If not, listen to our full pod episode via link in bio for a cheeky discount on Miranda’s faves.

150

9

9 Brown-Australian Creators You Need on Your Social Feeds 🤎 Comment “NEW” to read the full article, or head to the link in our bio ✨

These creators are boldly embracing the colour and joy that their heritage brings to their relationship with makeup and skincare.

We need more representation in the Aussie beauty space, and one of the easiest ways is to follow and support creators that generously share their culture with us.

Words by: @aruba.rizwan (She/Her)

Featuring; @neha_ethicalbeauty @coralsnmauves @sonia.dsouza.au @si.ima4 @neehaaa_ @strictlysal @paintedbypru @sadafr @alishabhojwani_

Read the full feature now on White Rabbit Social (link in our bio) and discover your next favourite creator (we sure have)

We know we missed so many, don’t hesitate to give your favourite creator a shout out in the comments below so we can follow them, too!

#WhiteRabbitSocial #BrownCreators #AustralianCreators #BeautyCommunity #RepresentationMatters #POCCreators #BeautyContent #AustralianBeauty #CreatorsToFollow #InclusiveBeauty

251

99

Some favourites with the Market Mini, our Made-in-India recycled nylon carry-all. Sized for the essentials 💌

3

7

The TEGANMAC.SKIN X Adore Beauty love affair continues!

I’m so excited for you to listen to the new Beauty IQ Expert podcast hosted by myself and @sadafr every WEDNESDAY!

The episodes are short and sweet and packed full of skincare advice from products, to treatments and other hacks.

Tune in, give it a rating and tell your friends!! Let’s spread the word!!! 📢

Listen now on @spotifyaunz and @applepodcasts

So excited to join @melissamason_ & @hannahfurst as part of the AB host family!

The the BIGGEST shout out has to go to @cassponts for producing the pod. She’s the real MVP.

#teganmacskin #podcast #newpodcast #adorebeauty #beautyiq #beautyiqexpert #skin #skincare

209

42

Hey that’s me! Love skincare? SAME! Listen to @sadafr and I chat about all things skin on the new Beauty IQ Expert podcast by @adorebeauty every Wednesday.

For all things beauty, your favs @melissamason_ and @hannahfurst will cover all bases on Monday’s Beauty IQ Uncensored. No topic is off limits!

So happy to be apart of this team! Now all you have to do is tune in and enjoy!

66

5

📸 memories

124

2

How good is finding your people?

Lately I’ve been feeling a bit… untethered? You know the whole “surrounded by people yet you’re lonely?” It’s a little bit of that, and when I unpack it, technology is part of the problem: I’m always connected but craving connection. The be-your-weirdest-self kind, the voice-note-just-because kind, the kind that says “let’s catch up” and actually follows through on it (and not in two months time when there’s an opening in the calendar.) The kind that checks in on you and cheerleads for you - and isn’t afraid to shoot the silly video with you (looking at you @sadafr )

Maybe it’s newish-city vibes, maybe it’s growing older and not being near my bestest, maybe I’ve just reached the tipping point of online overload. I don’t know, but I do know that when I do find my people, I hold on tight. Because that’s what home is to me: where your heart can rest safely with all its walls down.

116

47

When there are two events in one night and the dress codes are “dress to impress” + “corporate slay”

Did I do it?

(Swipe for the best capture of when you see your friend across the floor)

#kerastaseaus #kerastaseaustralia #fitcheck✔️ #outfitinspo #beautyeditor #beautyevent #beautyevents #swisseau #swissegummies #styleinspo #whatiwore

3

43

It’s always a pleasure collaborating with the formidable team @lorealaunz and @adorebeauty. As a father of three girls, it is so inspiring to work alongside such #strong, #intelligent, #talented and #powerful women. I am constantly amazed at how humble @sadafr remains: a person of colour doing incredible things in a white world 🫡🫡 @cerave_aunz @larocheposayaunz and @skinceuticals have some of the most innovative and brilliant minds in the business, and I am genuinely humbled to work alongside them. 🏋️‍♀️🦹🏻‍♀️🧕🏽🕵️‍♀️👩🏿‍🏭👩🏽‍🌾

109

10

August, wrapped! 📰

20

0