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SALT.

@salt_create

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NYC | TUNIS
Brands become Identities.
Products become Experiences.
Business meets Culture.
@phosphor.creativedistrict

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Most recent branding and visual identity for @laffatuniss
A place built on community and warmth ⭐️
The branding blends classic arabic funk elements with distinctive laffa characteristics to make a unique yet easily identifiable mark.
Laffa has been my longest running project by far almost a year of trial and error perfecting every detail of graphics to craft a consistent mark across every medium.
Shoutout to the whole @salt_create team for making this project possible and for @inesgermain_ for leading the creative direction 🧂🖤 taken in Menzah 5 by @salt_create

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20 days ago

LAFFA wasn’t built around one campaign. It was built as a universe.
From strategy, concept, and visual identity to storytelling, creative direction, the interior, and the launch, we shaped LAFFA from the ground up.

It started in the streets of Old Tunis, with capturing unique characters, statement pieces, and a visual language rooted in the character of the Medina. From there, the world moved inside LAFFA into its colors, textures, patterns, graphics, food, and its own world.

Drawing from Arab and Middle Eastern influences, with a touch of Latino feel, we built a visual world that feels unique, nostalgic, and distinctly LAFFA.

LAFFA became more than a shawarma spot. It became a world with its own language, rhythm, and soul.

We thank every creative who contributed in bringing this project to life.
There’s more to come.
A huge thank you to @elhantous & @mayooum for your trust and love. What a beautiful experience working with you guys! ❤️ by @salt_create

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22 days ago

Some places are more than a place. They become a feeling, a rhythm, a world of their own.

We started in the heart of the Medina in Tunis, among people in their element, surrounded by culture, character, sound, flavor, and life. From there, we stepped into the Universe of Laffa.

A universe made of beautiful people, incredible food, music, energy, and all the little elements that make a moment feel alive. Different stories, different backgrounds, different expressions, all meeting in one space, all becoming part of the same universe.

This is Laffa.

Not just somewhere to go.
Somewhere to belong, to feel, to taste, to move, to connect.

Laffa is a lifestyle.

Welcome to the Universe of Laffa. 💫
Be part of it.

Creative @salt_create
Production @salt_create
Production coordinator @bouazra.khouloud @emnaabenothman
Art direction @bachir_tayachi
Photo & Video and editing @bachir_tayachi
Styling @amenikacem @hii.ghaya
Makeup @salmavisuals_
BTS maryem dhaoui @mini.ftw
Special thanks to @elhabtous @mayooum the LAFFA team. The whole cast ya just flyyyyy! by @salt_create

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2 months ago

Behind every beautiful beginning is a team, a dream, and so many people who believe in the vision. 🤍

This BTS captures a little of the journey behind OTOs launch making.

To everyone who poured their time, talent, passion, and heart into this project, and to everyone who believed in this vision from day one: thank you. You helped turn an idea into something truly beautiful.

Welcome to OTO.

Creation @salt_create
Co production @digitalirisproductions
Co production @lobstersprod
Production coordinator @bouazra.khouloud @emnaabenothman
Art direction @juliamlesser
Director @ahmed_barkia
Assistant director @amal.langer
Dop @thehandous
Camera assistant @khalafhouidi
Graffer @zemninour @haithem_boulabiar
Sound designer @nassim_hached
Post production supervisor and editor @amine_azoozi
Props @onseloujoud
Makeup @rahma_guerfali
Styling @hii.ghaya @amenikacem
BTS @mini.ftw
Photographer @ghassenbarkaoui @baha_ait_mihoub
Special thanks to @mouhaay, the OTO team
Chefs Rania, Hakim, and Mohamed. by @salt_create

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2 months ago

One of my favorite recent brandings
@oto.izakaya stands as more than just a japenese restaurant, its a fusion of taste sound and texture, and a call to being more present 🌸
and this branding translates just that into a visual form.
Really proud of everything oto has became today and it will always stand as one of my favorite projects to ever work on
Shoutout to @inesgermain_ ( from @salt_create ) for the creative direction and for leading this project into existence 🧂🖤 by @salt_create

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2 months ago

Experience, the soul of OTO.
The final chapter of our love story told through sound, taste, and texture. An ode to the moments that ask us to slow down, be present, and feel them completely.

Creation @salt_create
Co production @digitalirisproductions
Co production @lobstersprod
Production coordinator @bouazra.khouloud @emnaabenothman
Art direction @juliamlesser
Director @ahmed_barkia
Assistant director @amal.langer
Dop @thehandous
Camera assistant @khalafhouidi
Graffer @zemninour @haithem_boulabiar
Sound designer @nassim_hached
Post production supervisor and editor @amine_azoozi
Props @onseloujoud
Makeup @rahma_guerfali
Styling @hii.ghaya @amenikacem
BTS @mini.ftw
Photographer @ghassenbarkaoui @baha_ait_mihoub
Special thanks to @mouhaay, the OTO team
Chefs Hakim, Rania and Mohamed. by @salt_create

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2 months ago

OTO wasn’t built one campaign at a time. It was built from the ground up.

From strategy, concept, identity, storytelling, interior creative direction, and launch, to every visual, every detail, and every experience, we had the privilege of shaping OTO.

The best creative work happens when trust comes first.

A special thank you to Mo, not only for believing in our vision, but for constantly pushing us to think bigger, go further, and never settle. Thank you for giving us the freedom to create without limits and for trusting the process every step of the way.

Projects like these remind us why we do what we do: building brands that people don’t just consume, but live.

Here’s to OTO, and to every bold idea still to come. by @salt_create

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3 months ago

by @salt_create

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3 months ago

The block came alive.
What an incredible day celebrating North with our community in La Marsa. Together with DJ Hamma, we turned the street into a true block party filled with music, dancing, great vibes, and plenty of delicious chicken.

A huge thank you to everyone who came out, shared the love, and made this event so special. Your energy is what makes North more than just a place, it’s a community.

Special thanks to Lobster for beautifully capturing all the love, energy, and unforgettable moments of the day, and to SALT for bringing it all together and making the magic happen. ❤️

Until the next one.

@lobstersprod
@deejayhamma
@salt_create by @salt_create

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4 months ago

Behind the scenes of EEE.

It was an honor to witness the magic unfold behind the latest KTYB music video. Directed by Youssef Ben Aissa, beautifully captured by Anis Zaier, this project is a testament to what passion, dedication, and genuine love for the craft can create.

The energy on set, the commitment to every detail, and the fire that each person brought to the project were nothing short of inspiring.

A special mention to Youssef Ben Aissa, a young talent who is setting the bar incredibly high. His vision, dedication, and relentless drive inspire everyone around him to do more, learn more, and constantly push their creative limits.

And then there’s KTYB, an artist who continuously pushes us to be our best while inspiring us every step of the way. Beyond the music, he creates opportunities, brings people together, and contributes to building a stronger creative community.

Thank you to KTYB, Youssef, Anis, Lobsters Prod, and everyone involved for reminding us what happens when talent, hard work, and passion come together.

Salt with love. 🤍

Keep creating. Keep inspiring. Keep making magic.

@ktyb_soobidih
@yba_mm
@thehandouss
@lobstersprod
@digitalirisproductions by @salt_create

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4 months ago

25.03.2026 @salt_create

Thank you for making this happen 🤍
Cc @inesgermain_ & all the team💎

Being surrounded by all these beautiful people is a real blessing. Love u. by @salt_create

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5 months ago

DJ Hamma Block Party at North
May 14 | 2PM–5PM

Good vibes, hot beats, and good chicken to eat!
Pull up with your crew and vibe out while DJ Hamma keeps the party going all afternoon.

North Rotisserie, La Marsa
2PM–5PM
Music • Food • Energy • Community

Don’t miss it! taken in La Marsa by @salt_create

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5 months ago