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SALT.

@salt_create

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NYC | TUNIS
Brands become Identities.
Products become Experiences.
Business meets Culture.
@phosphor.creativedistrict

POSTS STORIES REELS TAGGED

Most recent branding and visual identity for @laffatuniss
A place built on community and warmth ⭐️
The branding blends classic arabic funk elements with distinctive laffa characteristics to make a unique yet easily identifiable mark.
Laffa has been my longest running project by far almost a year of trial and error perfecting every detail of graphics to craft a consistent mark across every medium.
Shoutout to the whole @salt_create team for making this project possible and for @inesgermain_ for leading the creative direction 🧂🖤

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Some ✂️ @north.rotisserie 📍Tunis

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Some places are more than a place. They become a feeling, a rhythm, a world of their own.

We started in the heart of the Medina in Tunis, among people in their element, surrounded by culture, character, sound, flavor, and life. From there, we stepped into the Universe of Laffa.

A universe made of beautiful people, incredible food, music, energy, and all the little elements that make a moment feel alive. Different stories, different backgrounds, different expressions, all meeting in one space, all becoming part of the same universe.

This is Laffa.

Not just somewhere to go.
Somewhere to belong, to feel, to taste, to move, to connect.

Laffa is a lifestyle.

Welcome to the Universe of Laffa. 💫
Be part of it.

Creative @salt_create
Production @salt_create
Production coordinator @bouazra.khouloud @emnaabenothman
Art direction @bachir_tayachi
Photo & Video and editing @bachir_tayachi
Styling @amenikacem @hii.ghaya
Makeup @salmavisuals_
BTS maryem dhaoui @mini.ftw
Special thanks to @elhabtous @mayooum the LAFFA team. The whole cast ya just flyyyyy!

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Experience, the soul of OTO.
The final chapter of our love story told through sound, taste, and texture. An ode to the moments that ask us to slow down, be present, and feel them completely.

Creation @salt_create
Co production @digitalirisproductions
Co production @lobstersprod
Production coordinator @bouazra.khouloud @emnaabenothman
Art direction @juliamlesser
Director @ahmed_barkia
Assistant director @amal.langer
Dop @thehandous
Camera assistant @khalafhouidi
Graffer @zemninour @haithem_boulabiar
Sound designer @nassim_hached
Post production supervisor and editor @amine_azoozi
Props @onseloujoud
Makeup @rahma_guerfali
Styling @hii.ghaya @amenikacem
BTS @mini.ftw
Photographer @ghassenbarkaoui @baha_ait_mihoub
Special thanks to @mouhaay, the OTO team
Chefs Hakim, Rania and Mohamed.

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Taste the sound of OTO.

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Find the sound of OTO.

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Before the day gets busy, Camélia starts it the right way.

A fresh morning, our new brunch menu, and the first chapter of her journey.

Where is she heading next ?

📷 @zayenebechir
Creative by @salt_create
Produced by @fryday_studio

#summercampaign #boulevardescapucines

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Love, the sound of OTO.

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Can’t be more 90s than this!

Last shoot with : @laffatuniss
Directed by : @salt_create

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fluent🪡.

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After a short break, LA BOOM is back with a 100% summer vibe—this time taking over your Monday nights.

For this new edition, we’re handing the decks to @tshak__ , a true selector and one of Tunisia’s most talented producers.

Joining him as our second guest @rosselmusik is a rising Tunisian producer from Kasserine, whose releases have been supported and played by some of the biggest names on the international electronic music scene.

And finally, as tradition goes, @khalil_annabi returns to close the circle—the familiar face and longtime resident of LA BOOM.

📆 : lundi 13 juillet 2026
📍 : MOLO Gammarth - complexe le cap
🕞 : de 19:00 à 3:00
🎟️ : sur IJA & à la porte : 20dt avant 22h // 30dt après
🎶 : TSHAK & ROSSEL & KHALIL ANNABI
🎨 : @ghimeji
Creative : SALT.

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