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Amy & Calum | Tourism & Lifestyle Marketing

@saltleafagency

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🌿 Strategic marketing for tourism & slow-living brands
🌿 Social Media • Meta + Google Ads • Strategy
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The doors to Local Ads Studio have opened for the first time in over a year! 🌿

For the past 12 months, I’ve been supporting a small group of people to confidently run their own Meta Ads. Now I’m opening the doors again.

Local Ads Studio is for businesses who rely on customers in their local area. Whether you’re a business owner, entrepreneur or marketing manager, this membership is designed to help you feel more confident running Meta Ads without having to figure everything out on your own.

This beta round is a little different. Alongside the live membership, I’m actively recording and releasing a step-by-step course. As a beta tester, you’ll receive complimentary access to the course while you’re a member, and in return I’m asking for your honest feedback before the full launch later this year.

If you’ve been wanting someone to show you what to do, what to avoid, and be there when you get stuck, I’d love to have you inside.

And one last favour… if you know a local business owner who’s always saying, “I really need to learn Meta Ads,” I’d be incredibly grateful if you’d send this post their way.

Thank you for supporting this little corner of the internet and everything I’m building.
🤍 Amy taken in Canada by @saltleafagency

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3 months ago

Hey 👋 thought we’d put something in our feeds so you can easily find us and learn a bit about the WHO of who Salt Leaf Agency is.

For the most part, this business has been and continues to be me, Amy! But Calum has been here for the entire journey and number one supporter. Without him putting this dream first, Salt Leaf Agency probably wouldn’t be here.

Amy is your lead person, connecting with you and being the first point of contact. I manage organic social media channels (specifically Facebook and Instagram), run paid advertising campaigns on Meta, and offer content and photography work. While I do have the background with much more, such as email marketing, print advertising, and (minor) web design, I’m choosing to focus and offer my services on where I’m most passionate.

Calum has extensive experience in operations management and is the point person for our Google Ads management offerings. I’ll see if I can pull Calum out of his comfort zone and have him pop up on here with some ad tips for you!

Over the years, I’d love to offer more with more team members who are experts in their fields. For the moment, it’s us - Amy and Calum - who are the permanent fixtures in the business.

We look forward to connecting with you!
Drop a hello or any questions about us, the business, or life in the comments and we’ll answer away! taken in British Columbia by @saltleafagency

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2 years ago

October is Small Business Month.

Recently, a past client (and still wonderful connection!) wrote these words to me:
“Something which always shines through from you, both in person and online through your business - your genuine love for local, and your passion for helping small businesses grow and thrive. It’s really special ♥️♥️♥️”

If I wasn’t living in a tiny remote community, I’m pretty sure I would have a shop filled with wares by all the small businesses I adore and know. People would come there because they know every piece they’d touch, I’d go “oh let me tell you about…” with so much enthusiasm, that thing would no longer be a necklace or mug or dishcloth to them. It would be the story of the people and place who made it. I’m sure a lot of people wouldn’t come into the store for fear that that’s the kind of service they would get 😂

I love my people. The small business owners, what they are crafting and creating and dreaming. I’ll move mountains to support those who I care about.

And I hope I’m inspiring you to do the same! Here’s how I’m committing to supporting small businesses in October, maybe you can do some of these too:
💚 showing up at their events
💚 spending money at small, independent businesses
💚 telling the world about them, even if I wasn’t able to buy: sharing in my stories, sending texts, tagging in comments
💚 writing an honest Google review (I’m going to try and commit to sitting down and writing 5 a week this month!)
💚 sending them a personal message, so they remember how awesome they are

I’m going to spread some love with tags of businesses that I love to support and others I’m really hoping to support soon. I’d love if you did the same so we can all check each other out and build the bonds in our small biz communities 🤍🤍

xx Amy taken in Vancouver Island by @saltleafagency

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13 days ago

Happy 40th birthday, Calum!! 🥳🎊

Salt Leaf wouldn’t be here without Calum’s support. At 2.5 months postpartum, with 2 kids under 2 years of age, I threw out the “crazy” idea of ‘let’s start a social media management business!’ Although concerned how I’d take it if it wasn’t instantly successful (it wasn’t. And I didn’t take it well 🤣), Calum has always been 100% supportive and the reason why I’ve been able to turn Salt Leaf into the wonderful growing business it is today.

At numerous business events, I unfortunately hear women speak of how they don’t feel supported at home and how they need to carry everything from the business, to meal planning, to school runs, and more. I feel very fortunate and like I’ve found a unicorn in a partner - both in home life and in our business.

Happy birthday to my unicorn husband and business partner!

And for those looking for a supportive unicorn for your Google advertising needs, this guy is available. Post-40th celebrations, that is.

📷 @blackbirdbrandphotos by @saltleafagency

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21 days ago

I’m always on a mission to surround myself with the best people - for support, advice, camaraderie, a listening ear, shopping advice, to celebrate the wins and lift us up in the losses.

There are a couple communities I’ve found for either women in business or marketers that I’ve loved and held onto. @myalignedpurpose is already one of those communities. I’m so glad I said yes to joining and sharing my energy with really great souls and people pushing themselves and being badass in business.

Find your people! My biggest business advice right now.

Congrats @kailapilecki_ and @nicolecrone__ on your book launch yesterday and becoming number one best selling authors! I can’t wait to dive into my copy of Aligned CEO Method.

And a shoutout to these three with me in these pictures - my accountability buddies. Love ya 💖💕 taken in Downtown Victoria by @saltleafagency

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a month ago

My wonderful friend @iamhanahein told me today that it is World Entrepreneurs Day.

I could have made a post all about what being an entrepreneur is like, how it feels, the hard times, the good times.

More than anything, I'm thinking about rejoicing and loving my fellow female entrepreneurs, business women, badass ladies… those who I'm choosing to surround myself with, who light me up, who make a bad day feel so much better.

The women who I love, who I probably wouldn't have kept going if it weren't for all of you. I love you all! Thank you for supporting me and supporting my business. I hope you always feel the love and return of support for your businesses as well.

Keep getting it done, you badass ladies!

Side note: this post made me realise I need to take a lot more selfies and videos with so many more of you whom I love that I clearly don't have the content alongside yet! taken in British Columbia by @saltleafagency

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2 months ago

*job is closed*

This is officially a cry for help, but a fun one.

I’m hiring a Junior Social Media Manager, someone based in Canada with a genuine eye for design and a love of making content that doesn’t look like it was slapped together in Word (no offense to Word).

You’d start out supporting me directly on a couple of our current client accounts, learning how we work, with real room to grow from there as you show me what you’ve got.

You’d be joining a small team that values good ideas over titles, kindness in feedback, and getting excellent work done without running ourselves into the ground to do it.

All the details and the application are through the link in our bio. taken in British Columbia by @saltleafagency

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2 months ago

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2 months ago

Your time is one of the most valuable things in your business.

Imagine what you could do with more of it.

What would you do with your time if marketing was off your to-do list? taken in Vancouver Island, BC, Canada by @saltleafagency

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2 months ago

Not every business should run Meta Ads.
And here’s why...

Ads are like pouring fuel onto a fire. They aren’t the match.

So if a business has never sold their offer before, they have nowhere to send a customer (whether that’s a website, phone number, or storefront), or buying from them feels confusing or incredibly frustrating...

Ads will never work for you. They will burn through money and leave you saying “ads are the problem.”
But in reality, the offer clarity, business goal, audience, and systems weren’t ready in the first place.

I’m ok telling someone ads aren’t the right fit for their business. It doesn’t mean they will never be an option, it just means some structure and planning needs to be implemented first.

Great advertising doesn’t create a great business.
It helps more people discover one. taken in Vancouver Island, BC, Canada by @saltleafagency

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3 months ago

Marketing isn’t just about what you do, it’s also about when you do it.

If you’ve been saying to yourself “I’ll start after summer,” this one’s for you. taken in Vancouver, British Columbia by @saltleafagency

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3 months ago

I don’t really love marketing for marketing’s sake.

I love what it makes possible…

Helping people discover a place they’ve never been.

Helping a local business become part of someone’s story.

Helping founders who’ve poured so much of themselves into building their business get seen.

These are the pieces that will never get old. 🤍 taken in Vancouver Island, BC, Canada by @saltleafagency

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3 months ago