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Content strategy, creation + management
So your clients feel ready to book!
By @sofiaocarpio
Lets work ⭣
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What if the problem isn’t what you’re posting, but how you’re choosing to post it?

That great educational topic might not need to be a reel.

That treatment you keep explaining might be more powerful if you actually show the experience.

And the content you’re unsure of posting on your feed? Might work harder stories!

The format you choose changes HOW someone experiences the message! 

Good content in the wrong format can completely miss the mark. 💭 

Save this for the next time you’re deciding what to post and use it as your guide!

#socialmedia #socialmediamanagement #aestheticsmarketing #socialmarketing taken in Long Island - New York by @sc.creativeco
4
a month ago
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Kinda chic to let @sc.creativeco handle your social media 🫶🏼

#socialmediamanagement #longisland #longislandsocialmedia taken in Long Island - New York by @sc.creativeco
7
2 months ago
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Yesterday was a full day of learning and connecting with incredible women. 

Our team attended the 4th annual Women’s Executive summit at the beautiful @crescentbeachclub and I got the chance to speak on a panel about owning your voice and women’s healthcare. 

After hearing from all of the amazing panelists, we got the chance to mingle, shop and answer questions about what we do at our practice at our vendor table.

Thank you @richnerliveevents for hosting such a beautiful event and for bringing together a group of women, who continue to lead these conversations and inspire our future generation of women leaders. taken in Long Island by @sc.creativeco
8
2 months ago
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Work life balance in the summer can be equal parts fun and exhausting.

Going between mom duties and work obligations, meeting deadlines, events and calendars. But it’s extra fun when I get to work with some amazing businesses that make work not really feel like work 😊 plus the connections I get to make a long the way make it extra special. 

#workingmoms #worklifebalance #smm #socialmediamarketing #socialmediamanagement taken in Long Island, NY by @sc.creativeco
2
2 months ago
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🤭✨Once you see your skin hydrated, smooth, lifted, and actually responding to professional treatments, there’s no going back.

💆‍♀️✨Warning: Side effects may include:
✔️ Constantly touching your soft skin
✔️ Taking selfies in natural lighting
✔️ Becoming obsessed with your skincare routine
✔️ Wanting to book your next appointment before leaving. taken in Dix Hills, New York by @sc.creativeco
0
2 months ago
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My kind of therapy ✨

A little facial, a little massage, a little self-care… because taking care of your skin isn’t a luxury!! iI’s part of taking care of yourself.

In a world that constantly asks us to pour into everyone else, this is your reminder to slow down, recharge, and do something that makes you feel good from the inside out.

Glowing skin, relaxed muscles, and a moment of peace? Yes, please.  Now offering massage therapy at Skin Bar New York. 😉 🤍

Tell me… when was the last time you did something for yourself?! 👇 taken in Dix Hills, New York by @sc.creativeco
0
3 months ago
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Your fall content should probably already be taking shape. 

I know, nobody wants to think about September content in July. But the brands that feel the most intentional online during fall season usually aren’t creating everything last minute . They’ve already started planning ahead.

So I’m opening a limited number of Fall Content Intensives for wellness, beauty, aesthetic, and service-based brands that want more clarity, direction, and strategy behind their content heading into Q4.

We’ll focus on:
• content direction
• audience positioning
• storytelling strategy
• seasonal campaign planning
• trust-building content
• custom reel concepts tailored to your brand

Want to know what this looks like for your business? DM “FALL” for more details!

#longislandbusiness #medspalife #newyorkplasticsurgeon #longislandbeauty #socialmediamarketing taken in Long Island - New York by @sc.creativeco
0
3 months ago
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Long Island plastic surgeons! Are you doing this? 

One of my recent Long Island plastic surgery clients gained 75 new followers from one simple storytelling reel talking about a real patient situation. 

That’s what’s performing right now across aesthetic medicine, cosmetic surgery, medspas, dermatology, and wellness brands on social media. People want to feel something when they land on your page, not just scroll past another result photo.

Storytelling content helps potential patients actually picture themselves in the transformation process. That connection builds trust long before they ever schedule a consultation.

If you’re a plastic surgeon, cosmetic provider, or aesthetic practice on Long Island looking to create content that connects with the right audience, let’s talk. 

Comment “SOCIAL” or send me a DM. taken in Long Island - New York by @sc.creativeco
0
4 months ago
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It’s not just showing up with an iPhone 📱 

There’s so much that goes into creating quality content behind the scenes. Learning the tools, understanding lighting and movement, finding the right angles, and being able to see the vision before the final video even comes together. 

The little details really do make the biggest difference. If you know, you know.

#socialmediamarketing #socialmediaagency #aestheticsmarketing #longislandbusiness #longislandsocialmedia by @sc.creativeco
6
4 months ago
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Would you try this treatment for better skin? 👀✨

This isn’t your average facial.

Today’s treatment combines microneedling with Salmon PDRN (Polydeoxyribonucleotide), a regenerative ingredient that works at the cellular level to support skin repair, boost collagen production, improve elasticity, and promote healthier-looking skin.

Think of it as giving your skin the tools it needs to repair, renew, and function more efficiently. 🧬✨

Benefits may include:
✔️ Increased collagen production
✔️ Improved skin texture and tone
✔️ Enhanced hydration
✔️ Reduced appearance of fine lines
✔️ Support for the skin’s natural repair process

This is one of my favorite treatments for clients who want healthy, glowing, age-defying skin without looking overdone.

Would YOU try a salmon DNA facial? 🐟👇 Comment SALMON below and let me know 😉 taken in Dix Hills, New York by @sc.creativeco
2
4 months ago
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Not every business needs full-time social media management to have effective social media. 

That’s why I’ve built different ways to work with me depending on what season your business is in, your goals, and your budget. Good strategy shouldn’t feel out of reach.

Maybe you need:
✨ A VIP Day to batch a month’s worth of content
✨ Coverage for your wellness event/pop-up
✨ A social media audit + direction
✨ Content Clarity Club for ongoing guidance + strategy
✨ Or full management when you’re ready to hand it all off

The goal is the same either way: creating social media that actually works for your business, builds trust, attracts the right audience, and helps people understand what you do.

DM me “SOCIAL” if you want to chat about which option makes the most sense for your business.

#socialmediamanager #longisland #longislandbusiness #longislandsmallbusiness #smm taken in Long Island - New York by @sc.creativeco
2
5 months ago
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It’s not just showing up and filming. It’s capturing the right moments.

The real feel of the space, the client experience, the expertise behind the brand… and then turning all of that into content that tells a story.

From shooting → to editing → to writing → to scheduling, every piece has a purpose.

Good, effective content doesn’t just look good, it builds trust, answers questions, and makes people feel ready to book.

If your content feels all over the place, it’s usually not a consistency problem, it’s a strategy one.

Curious what your content could look like with a clearer plan behind it?

#smm #socialmediamarketing #longislandbusiness #longislandny #socialmediamanagement taken in Long Island, NY by @sc.creativeco
2
5 months ago
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