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Phillip A. Schein

@scheindesign

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Entrepreneur #inf_mktg #brand_eq #bizd_ev #socialm #fi_nance #d_ziners #ui_ux #infuen_cr #motion_g #e_commrce #invest_ng - @paschein @scheindesign
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Voilà is a 10-second generative video conceived specifically for the scale, speed and visual language of Times Square. A seemingly real woman stands amid moving buses, taxis, pedestrians and illuminated architecture, blowing a translucent pink bubble. Behind her, monumental LED screens mirror her image—but not quite in real time. The digital woman moves slightly ahead. Her bubble grows beyond the apparent physical boundary of the billboard and bursts first. A fraction later, reality follows. Bubblegum explodes across both faces and the carefully constructed illusion gives way to synchronized laughter. The work creates an LED within an LED: an artificial Times Square embedded within an artwork ultimately intended to inhabit Times Square itself. Hyperrealism establishes the illusion; shifting urban and LED illumination connects the physical and digital figures; an intentionally exaggerated, comic-book-like burst breaks it. Voilà explores the increasingly uncertain boundary between real and generated experience without treating technology as the subject itself. Instead, AI becomes a means of constructing an impossible public moment—one that engages directly with its architectural setting while remaining immediate, playful and understandable at billboard scale. The work asks the viewer to believe the illusion just long enough to enjoy watching it break. by @scheindesign
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2 months ago
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𝙇𝙞𝙜𝙝𝙩 𝘪𝘴 𝙁𝙤𝙧𝙚𝙫𝙚𝙧 — 𝘢 𝙗𝙚𝙨𝙩 𝙛𝙧𝙞𝙚𝙣𝙙 𝘈 𝘩𝘦𝘢𝘷𝘺 𝘴𝘩𝘢𝘥𝘰𝘸 𝘭𝘪𝘯𝘨𝘦𝘳𝘴 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘴𝘵𝘳𝘰𝘣𝘦 𝘵𝘦𝘢𝘳𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘥𝘢𝘳𝘬, 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘩𝘦𝘳 𝘧𝘢𝘤𝘦 𝘪𝘯𝘵𝘰 𝘢 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦 𝘰𝘧 𝘴𝘩𝘢𝘳𝘱, 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘨𝘭𝘦𝘴. 𝘚𝘩𝘦 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘤𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘭𝘪𝘨𝘩𝘵; 𝘴𝘩𝘦 𝘳𝘦𝘧𝘳𝘢𝘤𝘵𝘴 𝘪𝘵. 𝘏𝘦𝘳 𝘩𝘪𝘨𝘩, 𝘴𝘸𝘦𝘦𝘱𝘪𝘯𝘨 𝘤𝘩𝘦𝘦𝘬𝘣𝘰𝘯𝘦𝘴 𝘮𝘪𝘳𝘳𝘰𝘳 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘧𝘢𝘤𝘦𝘵𝘴 𝘰𝘧 𝘢 𝘮𝘢𝘴𝘵𝘦𝘳-𝘤𝘶𝘵 𝘥𝘪𝘢𝘮𝘰𝘯𝘥. 𝘈 𝘴𝘭𝘪𝘨𝘩𝘵 𝘭𝘪𝘧𝘵 𝘰𝘧 𝘩𝘦𝘳 𝘤𝘩𝘪𝘯 𝘧𝘦𝘦𝘭𝘴 𝘭𝘦𝘴𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘩𝘶𝘮𝘢𝘯 𝘨𝘦𝘴𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦 𝘢 𝘨𝘦𝘮𝘴𝘵𝘰𝘯𝘦 𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘶𝘯𝘥𝘦𝘳 𝘢 𝘫𝘦𝘸𝘦𝘭𝘦𝘳'𝘴 𝘭𝘰𝘶𝘱𝘦, 𝘴𝘤𝘢𝘵𝘵𝘦𝘳𝘪𝘯𝘨 𝘧𝘭𝘢𝘴𝘩𝘦𝘴 𝘰𝘧 𝘣𝘳𝘪𝘨𝘩𝘵𝘯𝘦𝘴𝘴 𝘵𝘰 𝘤𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘭𝘪𝘨𝘩𝘵. 𝘏𝘦𝘳 𝘴𝘬𝘪𝘯, 𝘱𝘰𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘰 𝘢 𝘨𝘭𝘢𝘴𝘴-𝘭𝘪𝘬𝘦 𝘴𝘮𝘰𝘰𝘵𝘩𝘯𝘦𝘴𝘴, 𝘰𝘧𝘧𝘦𝘳𝘴 𝘯𝘰 𝘳𝘦𝘴𝘪𝘴𝘵𝘢𝘯𝘤𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘪𝘨𝘩𝘵. 𝘍𝘰𝘳 𝘢 𝘴𝘱𝘭𝘪𝘵 𝘴𝘦𝘤𝘰𝘯𝘥, 𝘵𝘩𝘦 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘺 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘧𝘭𝘦𝘴𝘩 𝘢𝘯𝘥 𝘮𝘪𝘯𝘦𝘳𝘢𝘭 𝘥𝘪𝘴𝘴𝘰𝘭𝘷𝘦𝘴. 𝘚𝘩𝘦 𝘪𝘴 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘫𝘶𝘴𝘵 𝘢 𝘮𝘰𝘥𝘦𝘭 𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘪𝘯 𝘢 𝘥𝘢𝘳𝘬 𝘳𝘰𝘰𝘮 — 𝘚𝘩𝘦'𝘴 𝘢 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵𝘭𝘺 𝘱𝘰𝘭𝘪𝘴𝘩𝘦𝘥 𝘴𝘵𝘰𝘯𝘦, 𝘩𝘰𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘳𝘰𝘰𝘮 𝘤𝘢𝘱𝘵𝘪𝘷𝘦 𝘸𝘪𝘵𝘩 𝘢 𝘥𝘢𝘯𝘤𝘦 𝘰𝘧 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘴𝘺𝘮𝘮𝘦𝘵𝘳𝘺 𝘢𝘯𝘥 𝘴𝘵𝘰𝘭𝘦𝘯 𝘭𝘪𝘨𝘩𝘵. by @scheindesign
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a month ago
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MOVIE QUOTE CHALLENGE — "The famous movie line said by Frank Hopkins in the movie Hidalgo is about to come to life when Frank flips the tables on Katib, the villain, when he steps on his own trap, hoping Frank will save him, Frank tosses his lasso, but not to Katib, but to the trap's lever and before he pulls he says — 'Nobody hurts my horse' — in my movie made of milar, the villain just goes pffffft and deflates with holes in his legs. Funny, surreal, karma." @yesand_ai @creativaaiartbook by @scheindesign
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a month ago
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Vol. 10 — Ads https://shorturl.at/7DoVx @creativaaiartbook "In the boardroom, we called it progress, believing that a curated digital feed was richer than a shared family dinner. I replaced the raw, unfiltered warmth of a family memory for the cold, synthetic metrics of a screen. Years of my life engineering the perfect distraction, only to realize I was the one who lost focus. I realized too late that while I was busy controlling the crowd, I forgot how to live in the room" THE GIVE & TAKE Less URL. More IRL. #memories #creativaaiartbook #ads #AI4All by @scheindesign
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a month ago
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Reflection on Advertising sets the family album against the feed: when living becomes content, memory ceases to belong to us and starts serving the attention economy. - Available at www.creativabook.art by @scheindesign
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a month ago
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Congrats @yesand_ai for your App Launch on Apple! This video was created with @yesand_ai — thanks also to @creativaaiartbook for the partnership and opp to use...love it! Download @yes& at https://apps.apple.com/us/app/yes-ai-video-camera/id6784614916 by @scheindesign
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a month ago
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by @scheindesign
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2 months ago
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The wonders of the world - be grateful and LISTEN ✨✨ by @scheindesign
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2 months ago
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"Throw in the Hat" by @scheindesign
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3 months ago
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Fireflies There once was a little boy who believed the stars came down to visit in the summer. As the sun slipped behind the hills and Whaley Lake became quiet, tiny lights would begin to appear—one… then another… then hundreds more, drifting through the warm evening air. He never chased them to catch them. He chased them because they made the world feel magical. Years passed. The boy grew older. The lake changed. The seasons changed. Life became louder than the crickets he once fell asleep listening to. But every summer, whenever the first firefly appeared, he was a little boy again. Because some lights don’t simply illuminate the darkness. They illuminate our memories. And sometimes, that’s enough to find our way home. by @scheindesign
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3 months ago
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SHATTERED Some things don’t survive because the world is gentle. They survive because they refuse to become what surrounds them. A single rose rises through a frozen lake long after the surface has fractured. The flower remains whole. Only its reflection is broken. Each shard of ice holds a different memory… a different truth… a different version of the same beauty. Sometimes it isn’t life that shatters. It’s the way we see it. Thank you, Alwyn Velásquez, for the invitation to explore where nature and imagination meet. I now invite… by @scheindesign
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3 months ago
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by @scheindesign
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3 months ago
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