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SERV • Creative Studio

@serv.world

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Global, floral forward creative studio designing for brands & events
Featured in @britishvogue @tatlermagazine & Beyond
For PR inquires @ab_comms

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What does London look like through the eyes of a floral artist? 🌸🌷🌺

Andrea starts her day bright and early at New Covent Garden Flower Market to studying form and composition in Old Masters and decorative objects at The Wallace Collection. Afternoons move into client meetings at Hideaway in Mayfair, where ideas are translated into considered compositions—her process a constant study of form, balance, and colour.

Andrea’s arrangements extend beyond flowers to include fruits, vegetables, and unexpected materials, challenging traditional notions of floristry. Each piece is composed with attention to texture, proportion, and negative space—resulting in work that feels less like decoration, and more like a scene from a Dutch still life painting.

(Image and text by Andrea)

Andrea @andreaalmeydaa
SERV @serv.world
Wallace Collection @wallacemuseum
Hideaway @hideaway_london
Elevate @elevatewellnessuk
Alfie’s Antique Market @alfiesantiques
The Dover @thedoverrestaurant

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#floralarrangement #floralart #floraldesign #floralstylist #london taken in London, England by @serv.world

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5 months ago

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9 months ago

@britishvogue feature for @minahabchi wedding 🤍🍇 #vogueweddings by @serv.world

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2 years ago

Our viral town hall set is the best dressed guest at your wedding 🤍💎 a show-stopping bespoke bridal bouquet and buttonhole duo for the design forward brides in London. #bridetobe #bridalbouquet #townhallwedding #weddingbouquet #londonbride taken in The Old Marylebone Town Hall by @serv.world

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a day ago

An overgrown church designed for the @bora_aksu #LFW show. A full meadow of ferns, meadowy flowers, moss and grasses. Big thank you to our dream team that makes everything possible 🤍🌾 #londonfashionweek #setdesign #floraldesign #luxuryflorist taken in St Cyprian's Clarence Gate by @serv.world

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9 days ago

How a simple idea ended up being featured in @vogueportugal and @thetimes 🌾 bringing the set design to the FROW at the @bora_aksu #lfw show. #floraldesign #eventstyling taken in London, United Kingdom by @serv.world

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5 days ago

For @rixo ❤️‍🔥 taken in Cece's by @serv.world

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4 days ago

Weekly recap 🥀 a big fashion forward week at SERV. @cultmia @l.cuppini @bora_aksu @anniesibiza #tablescape #lfw #eventstyling #setdesign #floraldesign taken in London, United Kingdom by @serv.world

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5 days ago

What we bring to the table? 🛍️

Full tablescape for @cultmia 🌾 where Cult accessories turned into centerpieces and the #gardencore took center stage. #gardencoreaesthetic #pinterestaesthetic #tablescape #floraldesign taken in London, United Kingdom by @serv.world

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6 days ago

From flowers to fashion. We joined @serv.world behind the scenes to see how the florals for two of our favourite #LondonFashionWeek shows came to life.

For @bora_aksu, an overgrown English church, layered with 20+ varieties of ferns and wildflowers.

For @anniesibiza, a darker, gothic composition of Spanish moss, burgundy amaranthus, greens and whites, inspired by #WutheringHeights.

4 florists. 3 hours per installation. 1,500+ stems. Sourced fresh from New Covent Garden Flower Market on show morning.

See the process behind the runway, and how these two distinct floral worlds came to life. by @serv.world

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7 days ago

Celebrating the final traces of summer with an end of summer meadow tablescape 🌾 #tablescape #floraldecor #floralstylist taken in The Oak W2 by @serv.world

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2 days ago

From shopping bag design to takeaways and décor, SERV led the full creative ideation for the @cultmia LFW Trunk Show at @theroofgardens, transforming the space into an overgrown garden where Cult Finds became one with the greenery. #eventstyling #flowerart #popupdesign #eventdesigner #floraldesign taken in London, United Kingdom by @serv.world

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10 days ago