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SERV | Floral & Tablescape Studio

@serv.world

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Creative direction, floral and tablescape designs for brands, events & celebrations.
UK & Intl
As seen on @britishvogue @tatlermagazine & beyond

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Mr & Mrs 🤍

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Just married 🤍

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Flowers all day, every day 🌸
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#florist

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ZOOT AT LONDON FASHION WEEK Backstage at BORA AKSU SS27

With in-house backstage photographer @zuzu.valla Words by Fashion Editor @rebekahroy_

„You can look at a Bora Aksu dress and just see a beautiful dress. The lace, the ruffles, the puff sleeves, from the creams and pinks, the oxblood. The way it floats when she walks. It’s beautiful and that’s enough. But if you look a second longer, you discover the story of Mary Beale, one of the earliest women in England to establish herself as a professional artist, at a time when a woman’s entire existence was supposed to revolve around her husband and her home. She ended up supporting her family with her art. Her husband ran her studio. Read that again. In the 1600s.
Aksu took that history and built a collection around it, tailoring and structure and masculine shirting worked into soft, romantic pieces, as a nod to a woman who quietly rewrote the rules around her.
Then he layered in a second story. Antep embroidery, a craft from Gaziantep that takes artisans up to six months per piece to hand complete. Every stitch is somebody’s actual time, patience, and skill.
So when you wear a dress like this, and learn what’s underneath, it stops being only a beautiful object. It becomes a reminder that women have been building power for centuries, one through her work, one through her hands, and this collection is honouring both of them. The dress is beautiful and powerful.
That’s what I love about fashion at this level. For Bora Aksu, it’s never just fabric. The dress is always telling a story, if you take the time to look.“ — Rebekah Roy

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Bora Aksu SS27 @bora_aksu
Fella Aksu @rofellaaksu
@londonfashionweek

◾️ Creative Consultant & Styling @leithclark
Stylist Assistant Alice Dench Make Up @georginagraham @thewallgroup Hair @larrykinglondon @redken
Show Production @awcstudio Technical Production @lightwaveprod Lighting Design @techyfreddy Show Calling @sourcelondon Casting @krokogheya Flower Set Design @serv.world
Press @ab_comms 

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ZOOT Editorial Design @lo_wenberg
Words @rebekahroy_
#boraaksu #zuzuvalla #zootmagazineofficial #zootbackstage

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Snippets from September

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Amie 🍸

And I broke my film camera

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Still somewhere in my fashion month camera roll @cultmia

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Hannah + Joe aka proof that marriage doesn’t need to be serious to be seriously good!

From practising their walk, to happy tears and the silliest couple photos! Their love was so easy and playful, it was a joy to be part of. 💖

Venue: @oldmarylebonetownhallweddings
Dress: @sir__
Jacket: @bymalina
Shoes: @gucci
Flowers: @serv.world
Suit: @lestrangelondon
Photographer: @soph__studio__

London wedding photographer | Liverpool wedding photographer | UK wedding photographer | natural wedding photography | fun wedding photographer

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RIXO x @baygarnett has landed.
Last night, we celebrated with Bay and plenty of familiar faces wearing the new collection at @ceceslondon. A night of dressing up, catching up and getting into Bay’s world.
Now it’s your turn. Go find your favourites.

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@anniesibiza SS27 collection for @londonfashionweek is a love letter to London drawing on Victorian silhouettes and inspired by the atmospheric world of Charles Dickens celebrating elegance, romance and intrigue.

#fashioninspirations #anniesibiza #mfw #fashionreels #fashionworld

@anniedoble - Design & Creative Direction
@shelleydurkancasting - Casting
@sammcknight1 - Hair
@narsissist @beckymooremakeup - Makeup
@_awcstudio - Production
@avavinten - Styling
@elemis - Skincare
@glossify - Nails
@zooki - Wellness
@serv.world - Florals
@falke - Hosiery
@ionaagency - PR
@atislife_ - Food
@canowater @wearesomethingandnothing - Drinks

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Flower power ❤️‍🔥
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#founderlife #londonstyle #eventinspo #pinterestaesthetic

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From flowers to fashion. We joined @serv.world behind the scenes to see how the florals for two of our favourite #LondonFashionWeek shows came to life.

For @bora_aksu, an overgrown English church, layered with 20+ varieties of ferns and wildflowers.

For @anniesibiza, a darker, gothic composition of Spanish moss, burgundy amaranthus, greens and whites, inspired by #WutheringHeights.

4 florists. 3 hours per installation. 1,500+ stems. Sourced fresh from New Covent Garden Flower Market on show morning.

See the process behind the runway, and how these two distinct floral worlds came to life.

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@anniesibiza Nocturne Collection show - a love letter to London & Annie’s enduring fascination with Victorian silhouettes. The collection draws on the elegance, romance and intrigue of Victorian London in winter.

A huge thank you to all our incredible sponsors & partners for helping bring the show to life 🖤

Designer - @anniedoble
Creative Direction & Stylist - @anniedoble
Styling Assistant - @avavinten
Casting Director - @shelleydurkancasting
Production - @_awcstudio
Makeup - @narsissist @beckymooremakeup
Hair - @sammcknight1
Skincare - @elemis
Nails - @glossifyofficial
Wellness Partner - @zooki
Florals - @serv.world
Hosiery - @falke
PR - @ionaagency
Inhouse Photography - @jamesdkelly @faceless__london
Videography - @duckproductions.co @mattdempsey
Backstage Photography - @faceless__london
Food - @atislife_
Drinks - @canowater @wearesomethingandnothing
Music - Starman by Diamond String Orchestra

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