Instagram story viewer> @shamika_h> Posts
12.7K
followers
3201
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Ex-lawyer, skincare science geek & now Founder of @dyou.co 🧴👩‍🔬
Documenting all the chaos & magic behind building d’you over @indyoutime 🧱
POSTS STORIES REELS TAGGED
Task list still remains undone every Monday🙃 by @shamika_h
32
2 years ago
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Quarterly update is here✅
Can you guess how many new launches are coming up?👀

[brand building, content marketing, beauty brand, team vlogs] by @shamika_h
36
2 years ago
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An incredible 3 days that has left my heart and mind so full! 10 days before the event I decided to travel from India to attend this event, because I knew this whole experience in itself was our reward. And WHAT A REWARD it was✨

The most thoughtfully curated event, with connections so intimate and insights so rich, and hospitality so generous - helmed by @imranamed and @priyarao and the entire team of @bof and @businessofbeauty , this was THE MOST enriching event and experience I’ve been too. If you get the chance you should watch the full videos on their website but I’m attaching some really great pearls of wisdom from a few of the sessions (last slides). 

Met my favourite founder @danessa_myricks who has inspired me so much to lead a brand with true authenticity and kindness. When you meet her you know why just about everyone loves her so much. She truly has the kindest eyes🤍 

Last but the most favourite part of this experience was meeting my fellow inaugural cohort of finalists. Each founder’s story has inspired me so so much. Every single one has hustled their way up to building their brands and identity in such a unique way and it’s left me in awe. I made friends for life, and I can’t wait to welcome them to India someday soon :)

Thank you again Imran and Priya, you created magic and I’m excited to be back soon next year!💫

Special shout out to @jaelaaliyah, @niamh_ec, @alicegividen @danielakmorosini, @liz_flora and the rest of the BoF and BoB team for their impeccable efforts in making this event so seamless for us!🤍 by @shamika_h
41
2 years ago
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Shamika and Salloni let you in on their wellness and skincare secrets 👀🩵 tune in to hear it all.

Location courtesy: @wellnessclubshangrila @shangrilanewdelhi 

[wellness, fitness, skincare, active wear, peptight, brand collaboration, peptides, longevity, skincare ritual] by @shamika_h
12
5 days ago
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A day of walking, eating and retail therapy in 📍Seongsu, Seoul🇰🇷 taken in Seongsu by @shamika_h
1
16 days ago
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A lazy pm routine for nights when you are too tired to do anything🤍

Just a few simple steps and then let your skin do its thing while you sleep✨

[night skincare, PM routine, lazy night skincare, skincare routine, skin barrier, barrier repair, nourishing skincare] by @shamika_h
6
20 days ago
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Chitchatty GRWM with all my makeup favourites💕

All products tagged💄

[makeup favourites, makeup routine, dewy skin] by @shamika_h
17
23 days ago
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We hit 100K🥹
Early days of @dyou.co was me on Canva designing posts with interesting topics in skincare no one else was talking about. That’s how d’you’s IG account started. And then when we launched the brand with hustle - I got in front of the camera to explain hustle’s formula because my audience was wondering who is this damn brand selling this promising formula for 3200!! So I made videos breaking down the science, the intention and to build trust with the very small audience who was interested in d’you. Founder content was NOT A THING at that time. I was simply a girl eager to science talk and show the genuine intent behind building cool formulas for the Indian market. And somewhere in this journey of 6 years this struck a chord with our community. Our social following on d’you has been built soo slow and soo organically. We are a bootstrapped brand and we’ve never had budgets for massive awareness or top funnel campaigns that usually brings large social followings very quickly for a lot of new brands. We are also a niche brand with a niche type of audience cohort. So hitting this 100K number has been a  painstaking journey of the last 6 years. 

YES WE HIT 100K ORGANICALLY (FINALLY) AND IT FEELS IMMENSELY GRATIFYING LIKE HELL YEAH WE EARNED THIS!!🙌🏻 by @shamika_h
75
a month ago
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She is India Modern.

A lawyer turned entrepreneur, Shamika Haldipurkar @shamika_h is the founder of D’YOU, a science-led skincare brand built on the belief that there is always room to question convention, create differently and make space for something better.

While creating innovative formulas for modern Indian women, her mantra is simple: stay true to who you are, while constantly evolving into who you want to be.

Makeup: @maccosmeticsindia @leiyamua
Hair: @schwarzkopfpro
Videography: @anchit.dogra
Photography: @amisha.gurbani 

#SheIsIndiaModern #IndiaModern #OTTbyTarunTahiliani by @shamika_h
70
a month ago
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She is India Modern.

A lawyer turned entrepreneur, Shamika Haldipurkar @shamika_h is the founder of D’YOU, a science-led skincare brand built on the belief that there is always room to question convention, create differently and make space for something better.

While creating innovative formulas for modern Indian women, her mantra is simple: stay true to who you are, while constantly evolving into who you want to be.

Makeup: @maccosmeticsindia @leiyamua
Hair: @schwarzkopfpro
Videography: @anchit.dogra
Photography: @amisha.gurbani 

#SheIsIndiaModern #IndiaModern #OTTbyTarunTahiliani by @shamika_h
48
a month ago
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6 meetings all over Bombay = half the day on road = you get ready on the road🫡💄

[grwm, makeup routine, on the go makeup, face mist, dewy glow] by @shamika_h
16
a month ago
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Looong chit-chat after so long!🥰 Grab a coffee - dishing all the deets on what is peptight. How to use, more on the formula and other stuff coming up in part✌🏻.

[peptides, longevity serum, PDRN, exosomes] by @shamika_h
30
2 months ago
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