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Shareworthy Communications

@shareworthypr

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We help arts & culture brands build audiences and advocates. Compelling real connection from Calgary, AB, since 2013. Shareworthy.ca

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👋 Hello, from Team Shareworthy.

✨ We’ve been helping arts and community brands build audience and advocates since 2013. We wear our enthusiasm on our sleeves - big fans of your work. We’d rip the tickets at the door if we could…

We’re also overjoyed to collaborate with supporting cast members in Calgary, Edmonton, and Vancouver like Abbey, Taylor, Kim, Chris, and Carine. Small team, deep bench.

So if you see us reading in a coffee shop, next to you at run club, or across the aisle at a show - say hi! Don’t be a stranger. Connection is sort of our thing. 💛

Thanks to @heathersaitz for these snaps 📷.
#shareworthypr #shareworthycommunications #compellingrealconnection by @shareworthypr

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2 months ago

Big news from Edmonton! 💛

We’re thrilled to welcome Linda Hoang to Shareworthy as a Senior Communications Consultant, collaborating with our team on projects across Edmonton.

One of Alberta’s leading social media strategists and a long-time content creator, Linda brings a background in journalism, broadcasting, marketing and communications, along with a deep understanding of Edmonton’s media, arts and local communities.

Linda and Alex have also long connected over a shared love of storytelling, community and all things Edmonton, so having the chance to work together feels especially fitting.

We’re so excited to have Linda’s expertise, perspective and Edmonton energy in the mix. Welcome to Shareworthy, Linda! ✨ by @shareworthypr

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a month ago

📰 IN THE NEWS // @bactouring

If you’re peeping newsstands in #yeg this month, you’ll see little cover star moment for & JULIET! 💖✨

The first show of Broadway Across Canada’s 2026/27 Edmonton season took centre stage on the cover of InfoEdmonton’s annual Arts Guide — a perfect way to kick off a new season of incredible theatre in the city.

Next up in Edmonton this season:
🎟️ Disney’s Beauty & the Beast
🎟️ Mrs. Doubtfire
🎟️ SIX
🎟️ Hamilton

We love seeing our clients (and their shows!) in the spotlight — and especially on the cover. 🎭

Thanks to the @infoedmontonmagazine team for the fabulous feature! by @shareworthypr

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8 days ago

A full-circle PR moment! 💙

Last week Jessica returned to @mountroyaluniversity for the Public Relations Student Showcase as an industry panelist, sharing insights on the PR industry post-grad and offering a few words of wisdom to students preparing to launch their own careers.

Her top tips? Find work you’re passionate about where you get to use your superpower, surround yourself with a team that genuinely cares about each other, and don’t forget to impress your classmates along the way! 😉

Always a joy to be back at MRU, reconnect with familiar faces, and make new connections. Extra special to see Shareworthy collaborator @ponokaiomaahkaa on the panel - and lovely to share the stage with so many generous professionals. Thanks for having us! 🫶 💛 by @shareworthypr

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10 days ago

There’s nothing quite like seeing a big idea come to life. ⚡️

Last week, nearly 3,000 people came together in Calgary for Energy Disruptors: UNITE @energydisruptors — two packed days exploring some of the biggest forces shaping our world right now, from energy and AI to geopolitics, innovation and Canada’s place on the global stage.

Our Shareworthy team was thrilled to be behind the scenes (and all over the BMO Centre!) supporting media relations and content for this incredible event. Kathleen, Halee, Holly, Christa, Graeme, and Michelle are an inspiring team to hustle for, and it’s always a pleasure to collab with folks like @neil_zee and connect with so many media pros.

Big ideas. Big conversations. An incredible room to be in.

A few of our favourite moments from #EDU2026. 📰 🎥✨

#EnergyDisruptors #UNITE2026 #ShareworthyPR #Calgary PublicRelations EventPR by @shareworthypr

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12 days ago

Fall is officially here, and September came through with a full calendar. 🍂

📚 We kicked off the month with @wordfest’s Imaginairium Preview Night, connected IRL with this year’s B.I.R.s, and brought audiences incredible conversations with @kuangrf, @colinjamesmusic, @colsonwhitehead, and @teamutonji shows.

🎭 We welcomed @bactouring’s & Juliet to stages in Calgary and Edmonton, with a whole lot of fabulous interviews along the way. 🚲 We even got to take over the spin studios with & Juliet rides at @yyccycle and @yegcycle!

🐶 Then it was off to @edmontonexpoofficial, where big names, big fandoms, and Peggy the Dog made for a very fun and busy weekend.

✨ Back in Calgary, we teamed up with @gentlelioncomms + @marrowstudio_ for our first annual client showcase, bringing our favourite people, brands, and clients together for one very Share-worthy evening.

⚡️ And we wrapped the month at @energydisruptors, soaking up big ideas and even bigger conversations from Jeremy Hansen and Catherine Hansen, Margaret Atwood, Lord David Cameron, and more.

💅 Plus, we even snuck in a few celebratory birthday pedi’s for our favourite Virgo, @alexkgt.

And that, friends, was September 💛 by @shareworthypr

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17 days ago

A little personalization can go a long way. 👀

Ahead of @edmontonexpoofficial, we skipped the traditional route and instead surprised Edmonton creators and broadcast personalities with custom Funko Pops made in their likeness.

The result?

✨ 100% of creators posted about the gift, and promoted the event
✨ 4/6 media personalities shared on social
✨ Global News brought the Pops on-air for a live reveal
✨ 350k + combined potential Instagram audience - all sharing minimum one mention

And people genuinely loved receiving them. 🥹

“This has to be one of the coolest gifts I’ve ever received.” — Justine Ma, @justinemadesign

“I have never received a gift like this. I’m losing my marbles.” — Jen Tomski, @thatsreallyjen

The strategy was simple: give people something personal, visual and genuinely worth talking about.

For a fandom-driven event like Edmonton Expo, custom Funko Pops did exactly that — creating organic content, strengthening media and creator relationships, and generating pre-show buzz without needing celebrity interview access or a traditional media event.

A very fun little case study in what can happen when PR feels less like a pitch and more like magic. 💛 by @shareworthypr

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20 days ago

What do you get when you bring together 60+ fabulous creators, media, & industry folks, some of Calgary’s most exciting brands, and three PR + marketing teams who love a good celebration? ✨ One very share-worthy evening.

We teamed up with @gentlelioncomms + @marrowstudio_ for our first annual client showcase, bringing together the clients we love shouting about from the rooftops.

From fangirling over the upcoming Broadway season with @bactouring, to giving personalized @wordfest Imaginairium show recommendations, we spent the evening connecting, catching up, and getting a sneak peek at what’s ahead.

There was @cirquedusoleil magic, @hprodeo excitement, @calgaryexpo anticipation, plenty of @villagebrewery to sample, and some very cool merch to collect from @campland.ca + @campbrandgoods. 👀

Thank you to everyone who came out and made the evening so much fun. We loved getting to celebrate our clients, connect with our industry community, and share a little of what we’ve been working on. 💛 by @shareworthypr

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24 days ago

EDMONTON EXPO is a wrap! ⚡️

From John Cena sending fans into a frenzy to Peggy the Dog stealing the spotlight (and raising funds for Zoe’s Animal Rescue Society 🐶), it was a weekend full of big names, big fandoms and even bigger moments.

We kicked things off with a packed Peggy press event, brought CBC’s Radio Active live to the show floor for an afternoon of star-studded interviews, and kept the cameras rolling all weekend, including CTV’s return for John Cena’s Sunday panel.

Add in creators, cosplayers, celebrity interviews and thousands of fandom-fuelled moments, and we’d call that a weekend well spent.

Huge thanks to the media, creators and partners who helped us tell the EDMONTON EXPO story (special shout-out to the super PR squad) and to everyone who showed up and made it happen. 🖖✨

Until next time, Edmonton. 💙💚 by @shareworthypr

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a month ago

🪩 🏆 🔟

Shareworthy Predictions:

Jessica - Harry Shum Jr & Jenna
Alex - Jenna Dewan & Val
Vaughn - Ciara Miller & Branden

Have a good season everyone 🫡 by @shareworthypr

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a month ago

Your social feed might be answering questions you didn’t know your future audience was asking. 👀

Before you spend another cent on a fancy graphic…

Rozsa Foundation (@rozsafoundation) research with less-frequent arts attendees found some are checking social media and event hashtags before attending — looking at the crowd, what people are wearing, the venue and the overall vibe.

Because when an experience is unfamiliar, they’re not only wondering “Will I like the show?”

They’re also trying to figure out: What will this night actually feel like? Will I be comfortable there? Will I fit in?

Which is a great reminder for anyone marketing arts and culture: your content doesn’t always need to focus on what’s happening onstage.

Show us the lobby. The packed house. The drinks. The outfits. Merch (merch prices!) The friends laughing together. The view from the seats. The buzz before the show.

Show people what it feels like to be there.

Because sometimes, that’s exactly what they need to see before deciding to join you.

Source: Rozsa Foundation, Spotlight on Arts Audiences — Wave 5 (Link In Bio) by @shareworthypr

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23 days ago

This month, as @andjulietbway prepares to ROAR into Western Canada, @yyccycle & @yegcycle have been cranking the hits and getting riders fired up! We couldn’t wait to show up to Brock’s class in Calgary - and can confirm, the tunes are 🔥.

Congrats to the winners in each city who spun and won their ways into Opening Night, and thanks to the awesome motivators (and supporters behind-the-scenes) for bringing the show into the studio! 🎧🩷

📍 Calgary: Sept 15-20 @jubilee_ab
📍 Edmonton: Sept 22-27 @jubilee_ab

Broadway spin? We want it that way…. 🎶 by @shareworthypr

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a month ago