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Rachel Titley | SheFarmer ~ Ambitious Rural Women in Business

@she_farmer

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🔥Govt-funded Business Coach
🙌🏼Helping Rural Women Build & Scale Business, Life & ‘The Blur’
📆Coaching Calendar + Merch Shop + Events via link

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SHEFARMER DROP IS LIVE | Shop the collection, including the Heritage Heavy Crew, Heritage and Classic Tees, and Classic Caps, via stories or the link in bio.

Limited first release.

🤍

#SheFarmer taken in Australia by @she_farmer

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6 days ago

WOMEN IN BUSINESS FOUNDATIONS (ROUND 3) | I’m thrilled to have been reappointed as a Mentor with the ‘Women in Business Foundations Program’, a SA Government funded initiative supporting women in small business across South Australia.

This practical, structured and outcomes focused program is designed to strengthen the foundations that make a business sustainable, including resilience, strategy, pricing clarity, decision making, digital capability, marketing, AI, automation and operational efficiency.

Over the coming months, I’ll be working with women across multiple regions, alongside my ‘Year of the Female Farmer Regional Showcase’ events, helping participants build commercially sound, values aligned businesses that can grow sustainably in the real world.

The program is heavily subsidised, with a $220 participant contribution, making high quality mentoring accessible to more women when they need it most.

If you’re building a business, reshaping one, or ready to strengthen your foundations, I’d love to work with you.

To register, complete the form via the link in my bio.

Strong regional businesses are built by capable, supported women, and I’m proud to continue being part of that work.

#RuralWomenInBusiness #BusinessMentoring #Mentoring #WomenInBusiness #YearOfTheFemaleFarmer by @she_farmer

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a month ago

DIGITAL SOLUTIONS | I’m pleased to share that I’ve been appointed as a Business Coach / Consultant / Mentor with the Australian Government’s Small Business Advisory Service delivered in South Australia by Adelaide Business Hub.

This Australian Government initiative provides practical, one-on-one mentoring to eligible South Australian small businesses looking to strengthen their business, embrace digital opportunities and tackle real-world challenges with expert support.

As a mentor, I’ll be working with business owners across South Australia to help them navigate areas such as business strategy, digital transformation, marketing, branding, AI, automation, cybersecurity and sustainable business growth.

The program offers 5 hours of personalised mentoring valued at $2640 for just a $110 co-contribution, making experienced business advice accessible to more small businesses when they need it most.

To be eligible, businesses must:
• Have an active ABN,
• Employ fewer than 20 people,
• Be a for-profit South Australian business, and
• Not have previously accessed mentoring through this program

I’m passionate about helping business owners build resilient, profitable and future-ready businesses, and I’m excited to continue supporting entrepreneurs through this fantastic initiative.

If you’d like to work with me, I’d love to hear from you, register via the link in my bio.

Thank you to Adelaide Business Hub for the opportunity to contribute to strengthening South Australia’s small business community.

Office for Small and Family Business
SA Government
SheFarmer

#SmallBusiness #RuralWomenInBusiness #DigitalTransformation #DigitalSolutions #ArtificialIntelligence taken in South Australia by @she_farmer

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2 months ago

MASTERY | Mastery is rarely a moment; it is usually thousands of ordinary moments accumulated over time.

We tend to notice expertise when it becomes visible, when someone delivers the keynote, grows the business, produces extraordinary work or seems to possess an almost effortless command of what they do. What we rarely see are the years of repetition underneath it, the mistakes made privately, the feedback absorbed, the skills refined and the countless occasions when they could have become distracted by something newer and chose instead to keep learning.

That is what I increasingly admire about mastery because it cannot really be hurried. You can buy technology, employ expertise and accelerate systems, but there are forms of wisdom that only arrive through time spent paying attention.

Agriculture understands this instinctively. You can study soil, genetics, rainfall, markets and livestock, but there is also knowledge held by people who have watched the same country through thirty seasons and can recognise a subtle change before a spreadsheet confirms it. Experience does not make us infallible, but experience combined with curiosity creates something extraordinarily valuable.

The same is true in business and leadership. Mastery is not reaching the point where there is nothing left to learn; it is becoming knowledgeable enough to understand how much there still is to know.

Perhaps that is why genuinely accomplished people are often less interested in proving their expertise than continuing to develop it.

Mastery is what happens when curiosity survives success.

#SheFarmer #RuralWomenInBusiness #Leadership #Mastery #Growth taken in South Australia by @she_farmer

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5 days ago

DEPTH | There is a point in our lives and careers where breadth stops being quite as impressive as depth.

Early on, saying yes to almost everything makes sense. We collect experiences, qualifications, relationships and responsibilities because we are still discovering what we are good at, what matters to us and where our contribution might sit. There is value in that exploration, but eventually growth asks a different question, not what else could I do, but what deserves more of me?

Depth requires us to resist the seduction of constant expansion. It asks us to stay with an idea after the novelty has disappeared, to understand something beyond its surface, and to keep learning long after we have acquired enough knowledge to sound convincing.

In business, it is the difference between offering everything and becoming known for something. In leadership, it is moving beyond having an opinion and developing the experience, curiosity and humility to understand complexity.

For rural women, depth often already exists long before we recognise it as expertise. It has been accumulated through seasons, conversations, mistakes, generations, changing markets, community knowledge and years spent noticing things that cannot always be taught in a classroom. There is intelligence in knowing the land, the people, the industry and the patterns because you have lived among them long enough to understand their nuance.

Perhaps the next level of growth is not another qualification, project or responsibility, but the courage to go deeper into what is already distinctly yours.

There is something powerful about a woman who no longer needs to demonstrate how many things she can do because she has become exceptionally good at the things she has chosen to do well.

#SheFarmer #RuralWomenInBusiness #Leadership #BusinessGrowth #Depth taken in SheFarmer by @she_farmer

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6 days ago

YOTFF Saddleworth | After taking YOTFF across the regions to Keith, Strathalbyn, Horsham and Mount Gambier, tomorrow, the Year of the Female Farmer Regional Showcase arrives in Saddleworth.

Tomorrow is about creating space away from the demands of farms, businesses, families and everyday life to connect, learn, laugh, think a little differently and have some of the conversations that matter.

We have a wonderful line-up joining us at the Saddleworth Institute, including an official welcome from the Hon David Paton MP, Member for Ngadjuri, Melissa Smith and Abbie Tiller from Greater SA, the extraordinary Charmaine Jones, Dairy Matriarch Mandy Pacitti, Dairyand Danielle Baker from The Nurtured Village.

A huge thank you to Nutrien Riverton for getting behind tomorrow’s event and sponsoring our ‘Chatty Cathy’ session. Regional partnerships matter because they help us bring quality speakers, professional development and meaningful connection directly into the communities where regional women live, work, lead and contribute every day.

Five regions. Five very different rooms. So many of the same conversations.

And tomorrow, it’s Saddleworth’s turn.

See you in the morning, ladies.

📍 Saddleworth Institute
📅 Thursday 24 September
☕ Doors open 8.30am

📸 @flosski

#YearOfTheFemaleFarmer taken in Saddleworth, South Australia by @she_farmer

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10 days ago

As the women were leaving YOTFF Mount Gambier, we asked them two simple questions: what did you take away from the day, and what would you say to women across the Clare and Gilbert Valleys who are thinking about joining us for YOTFF Saddleworth next week.

YOTFF Regional Showcase | The calibre of women we continue to meet as Year of the Female Farmer travels through regional communities is extraordinary; women building businesses, running farms, leading organisations, employing people, raising families and contributing enormously to the economic and social fabric of their regions.

YOU are the reason we keep taking Year of the Female Farmer on the road!

Regional women deserve investment, opportunity and spaces created with them in mind, and it is such a privilege to keep taking these conversations into communities across our regions.

From Keith to Strathalbyn, Horsham and Mount Gambier, and now we keep moving.

Next stop, Saddleworth.

See you Thursday!

🩷❤️

Year of the Female Farmer Regional Showcase
Saddleworth Institute
Thursday 24 September

See you Thursday! taken in South Australia by @she_farmer

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11 days ago

YOTFF Mount Gambier ❤️🩷 taken in Mount Gambier, South Australia, Australia by @she_farmer

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16 days ago

YOTFF Mount Gambier | Tomorrow, the Year of the Female Farmer Regional Showcase rolls into The Barn, Mount Gambier, and I cannot wait to welcome another room full of incredible regional women.

After travelling through Keith, Strathalbyn and Horsham, we’re bringing the conversation to the Limestone Coast for a day celebrating the women building businesses, growing farms, raising families, leading organisations, serving communities and quietly carrying an enormous amount in between.

We’ll begin with an official welcome from Kylie Boston, Mayor of the Southern Limestone Coast Council, before moving into a brilliant program of conversations with women whose careers, businesses and lived experiences reflect the diversity of regional Australia.

Kelly-Anne Saffin, Cross Border Commissioner, joins us for a fireside conversation on ‘Evolving: Finding Who We Want to Be When We Grow Up’, while Peta Crewe, Regional Director Mount Gambier at Adelaide University, joins Kylie for our Boss Panel.

We’ll also hear from some fabulous regional women through our Creativity Panel before Ashley Knight from TRAC Ag Solutions Mount Gambier takes over for our afternoon Chatty Cathy conversation.

And I’ll be delivering my keynote, The Blur & The Mental Load: You Cannot Navigate What You Haven’t Named, exploring the invisible load so many women carry across work, farms, businesses, families and communities, and what becomes possible when we finally find the language to name it.

This isn’t a conference where you sit quietly in rows and get talked at, it’s good food, big conversations, practical learning, laughter, connection and a room full of women who understand something about the privilege, complexity and occasional absolute chaos of building a life in regional Australia.

Whether you farm, run a business, lead a team, raise a family, contribute to your community, are navigating change or are still figuring out what you want to be when you grow up, there is a seat in this conversation for you.

Mount Gambier, we’ll see you tomorrow.

❤️🩷

#YearOfTheFemaleFarmer taken in Mount Gambier, South Australia, Australia by @she_farmer

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17 days ago

CRAFT | There is something deeply compelling about people who stay with their craft long enough to become exceptional at it.

This weekend my girls and I are looking forward to supporting the incredible Charmaine as she performs in the Adelaide Final of the ‘Listen Up’ songwriting competition. I admire people who keep returning to the thing they are called to do, not because every season brings recognition, momentum or applause, but because somewhere along the way they decided their craft and call was worthy of their time, curiosity and continued investment.

We live in a world that celebrates the breakthrough far more than the years that preceded it, yet most meaningful work is built slowly. It comes from studying when nobody is watching, refining what you offer, becoming more discerning about what you do well and, perhaps more importantly, what you don’t need to do at all. There is enormous maturity in resisting the pressure to be everything to everyone and instead continuing to niche down, deepen your knowledge and become increasingly excellent in a smaller, more intentional space.

It is one of the things I value most about the privilege of mentoring women through State and Federal Government business programs. I get to sit alongside women who have spent years building knowledge, businesses and expertise, and watch them become clearer about where their greatest value actually sits. Often growth is not about adding another service, qualification or audience; it is about refining, studying, building better systems, understanding your customer more deeply and scaling the work that is already distinctly yours.

There is a particular confidence that develops when you stop looking sideways at what everybody else is building and commit to going deeper into your own work. Your lane may become narrower, but your expertise becomes deeper, your voice becomes clearer and the value you create becomes considerably harder to replicate.

Perhaps becoming is not always about reinventing ourselves; sometimes it is about staying with something long enough to discover just how good we can become at it.

#RuralWomenInBusiness #Leadership #Mentoring #BusinessGrowth by @she_farmer

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18 days ago

BECOMING | Becoming asks us to honour who we have been while having the courage to outgrow the versions of ourselves shaped for seasons we no longer inhabit.

We often think growth is about addition: more confidence, wisdom, opportunity and success. Yet some of the most profound seasons of becoming are about subtraction. We need less validation, carry less responsibility that was never ours, feel less compelled to prove ourselves and become less attached to identities built around being endlessly capable.

There can be grief in this. The woman who learned to anticipate everything when uncertainty felt dangerous, became fiercely independent when relying on others proved disappointing, or carried too much because capability became part of her identity was not weak or misguided. She was adapting intelligently to the circumstances in front of her. We can honour her without asking her to determine how we live forever.

For women who lead businesses, families, farms and communities, capability is celebrated so readily that we rarely examine its cost. Sometimes becoming is not about achieving more, but changing the way we carry what we already have. Allowing others to hold their share. Resting before exhaustion makes the decision for us. Holding boundaries without becoming hardened. Remaining ambitious without measuring our worth by productivity.

Perhaps maturity is recognising that strength can change shape across a lifetime. What once required grit may eventually require surrender, what once demanded action may now require patience, and what once needed certainty may simply ask for enough faith to keep moving without knowing exactly where the road leads.

Becoming is not a rejection of the woman you were. It is taking her wisdom with you, releasing what she no longer needs to carry, and giving yourself permission to be shaped not only by what you have survived, but by the life you now want to create.

#RuralWomenInBusiness #Leadership #Wellbeing #Becoming by @she_farmer

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22 days ago

Ashleigh was in Horsham last Thursday, representing TRAC at the latest @she_farmer Year of the Female Farmer Regional Showcase with Rachel Titley.

Ashleigh hosted an interactive session on the day that got plenty of conversation going around the room, with women from across agriculture sharing their experiences, ideas, and a few stories along the way.

Next up is Mount Gambier on the 17th of September, where Ashleigh will be co-hosting, and a few more of the TRAC team will be heading along to support her.

The Regional Showcase brings together women from farming, agribusiness and regional communities for conversations, panel sessions and plenty of opportunities to meet others working across the industry.

So, if you’re around the Limestone Coast and it sounds like your kind of day, come along. We’d love to see a few familiar faces there.

Tickets are $49. For more information and tickets, check out @day_of_rural_women_adelaide

#YearOfTheFemaleFarmer #SheFarmer #WomenInAgriculture #MountGambier #LimestoneCoast by @she_farmer

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a month ago