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The Shooting, Hunting and Outdoor Trade Show
#SHOTShow | Owned by @thenssf 🇺🇸

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Knowing what products and trends happened in 2026 helps set expectations and predictions for 2027.

Manufacturers across the industry introduced new products designed for hunters, competitive shooters, recreational shooters and suppressor owners. This year's launches included everything from long-range hunting ammunition and lead-free options to new rimfire loads, subsonic offerings, specialty handgun ammunition and exciting cartridge expansions.

In this SHOT Business roundup, readers will find new products from Barnes, Federal, Hornady, Winchester, Remington, CCI, Fiocchi, Nosler, Sierra, Speer and Black Hills, along with insights into the trends shaping today's ammunition market.

Whether your customers are preparing for hunting season, looking for suppressor-friendly loads, or searching for the latest innovations, these are products worth knowing about.

Read more at SHOT Business (link in bio under SHOT Business).

#SHOTBusiness #NSSF taken in SHOT Show by @shotshow

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2 days ago

Stocking hunting ammunition isn't as simple as it used to be.

Today's hunters can choose from hundreds of factory loads spanning everything from proven classics like the .30-06 and .308 Winchester to newer cartridges pushing the limits of velocity, ballistics and long-range performance. At the same time, advances in bullet design, suppressor-focused cartridges and evolving hunting preferences are reshaping what customers expect from their ammunition.

This SHOT Business article gives practical insights on inventory planning, emerging cartridge trends, premium versus value-priced ammunition and the factors driving consumer demand. The lesson for retailers is clear - understanding what hunters are buying is just as important as understanding what manufacturers are building.

Read more at SHOT Business (link in bio).

#SHOTBusiness #NSSF taken in SHOT Show by @shotshow

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4 days ago

Personal Defense Weapon (PDW) systems are on the rise.

From factory-built platforms to aftermarket chassis systems, consumers are increasingly drawn to the versatility, modularity and customization that PDWs offer. Manufacturers are responding with new designs, while accessory makers continue to expand options for firearm owners looking to get more from the firearms they already own.

Industry leaders say demand remains strong despite broader challenges in firearm sales, driven by gun owners who appreciate compact platforms that can be tailored to their specific needs. With new products entering the market and innovation accelerating, PDWs are becoming an increasingly important category for retailers to watch.

Read more at SHOT Business (link in bio).

#SHOTBusiness #NSSF taken in SHOT Show by @shotshow

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11 days ago

For some, it's a chance to reconnect and refresh. For others, it's where a new chapter begins. 🔥

📸: @‌camdynpowers, @braided_steel & Jason B. Sheffield #repost via LinkedIn

#SHOTShow2026 #ThisIsYourSHOT #Tradeshow taken in SHOT Show by @shotshow

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17 days ago

Every #SHOTShow has VIPs (very important puppies). 🐾

Happy National Dog Day!

📸: @chaseandcyrusbitetheworld #repost via Instagram

#SHOTShow2026 #ThisIsYourSHOT by @shotshow

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a month ago

The shooting sports community grows because local businesses and organizations step up and collaborate to create more opportunities for people to participate. ↗️

Which business, club, or organization deserves recognition for influencing growth in shooting sports participation? Tag them and tell them/us what they’re doing right.

#ShootingSportsMonth taken in USA by @shotshow

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a month ago

And this August, we're proving it! 🙌

Join us in celebrating the sport we love. 👇
www.shootingsportsmonth.org

#ShootingSportsMonth #NSSF taken in USA by @shotshow

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a month ago

What modern stocks stand out to you as exceptional?

The modern rifle stock has evolved far beyond its roots. While walnut and maple remain icons of the hunting world, advanced composites and modular chassis designs are reshaping expectations for performance and comfort. Companies across the industry are focusing on balance, rigidity and user‑friendly adjustability, making it easier for shooters to build a rifle that truly fits them. Whether you’re chasing ounces in the backcountry or dialing in precision at the range, today’s stock options offer a level of refinement that was once reserved for custom builds.

https://shotbusiness.com/2026/01/features/stock-options/

#SHOTBusiness #NSSF taken in SHOT Show by @shotshow

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2 months ago

“The biggest challenge is uncertainty—plain and simple.”

Steve Minneman, CEO of @mtmcase, shares how the company’s long history and loyal customer base continue to guide its direction today. He emphasizes that durability and reliability are at the core of their products, and that many customers return because the gear they bought years ago is still going strong. Minneman also discusses the importance of consistent manufacturing processes and a hands‑on approach to quality. He notes that staying family‑run helps them remain focused and adaptable without unnecessary complexity. His comments reflect a philosophy built on stability, trust and long‑term relationships with the people who use their products.

We ask him:

➣ What do you see as the biggest challenges facing the industry in the next five years?
➣ What opportunities do you see?
➣ When you get up in the morning, what gets you excited about working in the industry?
➣ How will you meet the expectations of your customers?
➣ In a very competitive world, how does MTM Case-Gard stay ahead of the pack?
➣ The Case-Gard R-50 Series of ammo boxes has been around for over 50 years. Why has it lasted?
➣ How do you develop new products? Does customer input matter?

Read the interview at shotbusiness.com (link in bio).

#SHOTBusiness #NSSF taken in USA by @shotshow

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2 months ago

“The early bird gets the worm.” When it comes to planning for the 2027 SHOT Show®, booking early can help your team get more value from its time in Las Vegas.

Securing accommodations well in advance can provide access to more favorable rates and a broader selection among the nearly 20 official SHOT Show hotels available through onPeak. Several hotels are within walking distance or directly connected to The Venetian Expo and Caesars Forum, which may help reduce rideshare, taxi, parking and rental car expenses.

Many official hotels currently offer nightly rates of $250 or less. Over four or more nights during SHOT Week®, those savings can make a real difference.

Booking early may also help teams secure better airfare rates, understand expected expenses and budget for additional costs before the show.

The 2027 SHOT Show will take place Jan. 19–22. Active NSSF® membership provides additional savings on exhibit space, registration, SHOT University™ sessions, Lead Retrieval and other show benefits.

Get more details on this through the link in bio. 🔗

#NSSF #SHOTShow #FirearmIndustry taken in SHOT Show by @shotshow

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2 months ago

Ten years of National Shooting Sports Month® means 10 years of reflection for all of us. While we can always do more to contribute and improve our skills, it’s important to identify the impact we have seen both within each of our lives and across the community.

As we celebrate this milestone, we want to hear from you: What positive change have you seen in the shooting sports community over the past decade? 🎉

#ShootingSportsMonth taken in USA by @shotshow

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2 months ago

Your turn: Fill in the blank. 🎯

A great range experience starts with __________. Share your answer below!

#NSSF #LetsGoShooting #LetFreedomPlink #ShootingSportsMonth taken in USA by @shotshow

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2 months ago