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Show Your Proof

@showyourproof

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Invisible expert?
Close your Proof Gap.
Make your expertise discoverable online.
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by: @ashleysmithnow
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Who am I? 👀 Well... I recently asked my AI for an overview. I’m trying to streamline a workflow that connects me to certain content — across initiatives. NGL. It’s pretty good. Good enough to use as a lazy intro to anyone who doesn’t know me, or for those who’ve been confused by my “stuff” lately. A bit about me... according to my ChatGPT: (oh and yes, I’m also a Canadian mom to a toddler 🙋‍♀️🍁) More in the comments… (ran out of room 😝) Across Canada Now, Show Your Proof, and Proof Talks there’s a common thread: your audience tends to be made up of thoughtful people trying to make sense of change, make better decisions, and understand what matters beneath the surface. I’d summarize you as a strategist, thought leader, and creator rather than focus on each individual project: “My audiences vary by project. The common thread is that I tend to speak to thoughtful, curious people who want to better understand what is changing around them and make smarter decisions about what comes next. They value practical thinking, strategic perspective, real-world experience, and ideas that help them see beyond surface-level headlines or conventional wisdom. They’re often interested in how business, technology, leadership, innovation, policy, markets, and professional life are evolving — and what those changes mean in practical terms. I like to help people connect dots, understand systems, recognize useful patterns, and think more clearly about the future without losing sight of present-day realities. My content can include thought leadership and forward-looking ideas, but I prefer it to stay grounded, useful, and connected to real people, decisions, experiences, and consequences. Depending on the project, the audience may be learning from an expert, considering a new way of thinking about an issue, looking for practical guidance, or trying to better understand how to navigate change in their own work or industry. I generally want people to leave my content feeling more informed, more thoughtful, and better equipped to form their own perspective — rather than simply being told what to think.” by @showyourproof
1
a day ago
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Don’t skip this 30 second step if you make YouTube content and want better discovery in video, Google search, AI Overviews, and Gemini. Seriously. ALSO — anyone else getting fancy and making the same BIG mistake I was making? 👀 #youtubetips #aisearch #AIseo #businesstips #podcastingtips by @showyourproof
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15 days ago
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What’s your Proof Gap? 👀 Shoutout to @paulwrightsocial and @linkthrusocial for having me on the pod to talk about how to Show Your Proof. 🤘 #AIsearch #AIvisibility #ProofGap #ShowYourProof #AIseo by @showyourproof
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22 days ago
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I’m taking AI visibility checks LIVE… 👀🔎 …over on TikTok. I’m starting to host LIVE sessions where I’ll look at how real people and their expertise, businesses, and work show up in AI search — and share practical ways they could improve what AI can find, understand, and trust about them. Want me to look you up? Or just curious to watch and learn? I’ll also be answering questions about AI visibility, AI search, and some of the practical things you can do to start showing up better. 🔴 I’m kicking things off Tuesday, September 15 at 1 PM PT / 4 PM ET on TikTok. You can find me there at the same handle @ashleysmithnow 🙋‍♀️ 📆 I’ll put a direct link to the LIVE event in my Story if you’d like to register and get a reminder. This won’t be the only one — I’m planning to do more and see where this goes. 👀 Maybe I’ll look you up next. 🔎 #AIVisibility #AISearch #PersonalBrand #ShowYourProof #BusinessTips by @showyourproof
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23 days ago
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Your bio sucks. Or at least it sucks at its job — if it’s the only thing online helping people understand what you do, what you’re great at, and who you best serve. I think about this more and more when I look up professionals I know. The ones I’d recommend in a heartbeat. The ones I do recommend. I know how they handle the complicated stuff. I’ve seen their judgment up close. But I have to be honest — too often I search their name and find a headshot (usually an old one), some credentials (that often mean very little to most people), and a few lines that could belong to almost any of their competitors. I still refer them. But I’m becoming more aware that the person I send their name to doesn’t know what I know. And I know they’re going to look them up. Wouldn’t you? And today that means they might get an AI overview or summary if they use Google or something like ChatGPT. But these tools need information. So if all you have online is a bio, it better be robust — and annoyingly long to read. (I’m joking, mostly.) I’ve yet to see a bio that fully captures the judgment and experience of someone who’s spent years getting good at their work. That’s the gap I wish more people would check for: the disconnect between what you’ve proven in real life and what someone can find about you online. I call it the Proof Gap. If this sounds familiar, you probably don’t need to suddenly spend your days making content. Start with work you’re already doing: the question you ask that changes a client’s thinking, a decision you helped someone make, the thing you explain so often you’ve forgotten it’s valuable. Put some of that somewhere people can find it. Not every day. But often enough that your bio isn’t doing all the heavy lifting. If someone looked you up today, what would they miss that your clients already know about you? #aivisibility #aisearch #onlinepresence #personalbranding #proofgap by @showyourproof
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24 days ago
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AI is changing how we vet referrals. Recommendations don’t end the vetting. Often, they’re where it begins. When a potential client hears your name from someone they know — they probably look you up. Wouldn’t you? If they find a generic bio, a vague overview of your work, or nothing that speaks to their particular problem, they may keep looking and comparing options — even if your real-world reputation is excellent. AI summaries are becoming part of first impressions. Search and AI tools draw on the proof they can find about you online. If someone referred your ideal customer to you today, would your online presence help them quickly and clearly see that you’re a good fit? 🎙️ From my conversation about how to @showyourproof with Paul Wright on Link Thru Social @linkthrusocial #aisearch #SEO #solopreneur #businesstips #digitalfootprint by @showyourproof
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24 days ago
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Before you hire, book, or buy something important from someone — you probably look them up. What do YOU need to find to feel confident taking the next step? Now, turn the mirror on yourself. 👀 If a potential client looks you up — whether on Google, social media, or using an AI tool — would they find the kind of evidence you expect from someone else? Would you meet your own minimum standard? That’s Minimum Viable Proof. A personal MVP measuring stick. And in a world where more people are using search tools that generate AI summaries, overviews, and even personalized recommendations… Would you pass your own test? Need to learn how to @showyourproof? 🙋‍♀️ What’s your biggest question? 🎙️ Clip from DissedMedia: A Startup Story, hosted by Ben Olmos (@dailypitch.news) #ShowYourProof #AISearch #PersonalBrand #GoogleYourself #BusinessTips by @showyourproof
0
a month ago
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Want to look good in AI search results? When someone looks you up — to vet you, buy from you, or hire you? Everyone’s asking for hacks on how to get AI search engines and tools to recommend them — but most people and businesses are getting way ahead of themselves. Showing up the right way in modern search doesn’t have to be hard — but you do have to make sure the internet can find you, understand you, and that there’s evidence documented that shows you’re good at what you do. Before AI is going to recommend you, you first have to show that you’re a PRO… How? 👀 P — Position yourself (know what you want to be known for — what are your 2-3 primary areas of expertise?) R — Record your value… make sure your expertise is captured and documented and on the record (includes articles, real third-party reviews, etc.) O — Original POV… showcase your authentic and unique experience, expertise, knowledge, judgment, ideas, perspective, or voice. Recycled AI-generated content won’t cut it. Bottom line, you have to show PROOF. The best starting point is to see where you actually stand today — so GOOGLE YOURSELF Then look at the AI mode overview or summary. Before you can get recommended — you have to show up right. You need PROOF. You have to look like a PRO. Then you can think about what’s next — and you’ll be ready for the O and the F. 😉🔥 P-R-O-O-F I talk more about this with @showyourproof 🚀 Special thanks to @matthewmalan8 for having me on the Stay Hungry Podcast for this great convo! #businesstips #careertips #AIsearch #SEO #AEO by @showyourproof
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a month ago
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I’m excited to be heading to Futureproof Festival in October to talk about how YOU can enhance your visibility and positioning in AI search — and how to effectively show your proof online. 👀🚀 This one’s going to be different. FUTUREPROOF FESTIVAL 📆 Oct. 28-30 🇨🇦 Vancouver, BC Canada 📌 H.R. MacMillan Space Centre | @spacecentreyvr ABOUT THE EVENT “The most honest AI conversation happening anywhere this year. No hype. No panic. Just real people shaping what comes next. ​The festival brings artists, engineers, researchers, founders, educators, skeptics, filmmakers, builders, students, policy people, and community leaders into the same arc: opening night, two program days, film, demos, live performance, and the kind of conversation AI deserves. The point is not to make another generic AI conference. The point is to set the foundation for a different kind of festival: human, specific, useful, public, and honest enough to hold critique beside curiosity.” Presented by: @bc.ai.ecosystem Founder + Festival Director: @kriskrug Can’t wait! Want to attend? Send me a DM. 👀🤘 taken in Vancouver, British Columbia by @showyourproof
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a month ago
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Googled yourself lately? 👀 #proofgap by @showyourproof
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a month ago
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Watch out world. 😅 by @showyourproof
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a month ago
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Training AI search engines to understand you doesn’t have to be hard. You just have to show your proof. Seriously, if I can brain dump into my iPhone’s voice memo app while on the road in my mom van and turn it into a podcast, you can do it too. 🎙️ Find “Show Your Proof” wherever you get your podcasts. 👉 @showyourproof 👈 #aisearch #careertips #generativeengineoptimization #personalbrand #showyourproof by @showyourproof
2
2 months ago
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