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I own one of the best PR Agencies @amplified_pr
📍I live in Johannesburg 🇿🇦
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When Siki Msuseni puts pen to paper, it’s a moment one shaped by intention, depth, and a storyteller’s instinct. From spotlighting emerging talent to amplifying local brands on a global stage, Msuseni doesn’t just tell stories, she builds legacies.

Read Full Story, Link in Bio 💻📲 by @sikimsuseni
46
a year ago
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To all the girls that got “She talks too much in class” in their report cards. 📝

We didn’t turn out bad afterall! 🥹😭 by @sikimsuseni
44
8 months ago
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The #GQYoungandGifted Series
celebrates men and women boldly pursuing their dreams and doing it
successfully. 

This time, we’re talking to @sikimsuseni —architect of legacies, not just press releases. 

She started as a fashion blogger with Wi-Fi and a dream, then built @amplified_pr into a cultural loudspeaker for emerging
talent.

In the industry, she’s affectionately known as the ultimate SpazaShop
owner—a master of storytelling, with culture, craft, and community stitched
into everything she does.

Her defining leap was helping to launch a fashion brand campaign into 32 stores nationwide—proof that audacity isn’t a personality trait, it’s a career strategy.

Today, Siki measures success not only in client wins but in the social capital she’s banked—mentors, peers, and believers who’ve had her back since day one. 

Big victories or small, she celebrates them all—because in her world, confidence isn’t optional, it’s currency.

Read her full story at gq.co.za by @sikimsuseni
85
a year ago
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Bendinixelele ndathi ndinabo abantu bam abazalana nam! Naba! Abazalalana nam! Naba!

I’m so blessed with community in Joburg! What a blessed Sabbath we had. ♥️ taken in Johannesburg, South Africa by @sikimsuseni
1
14 days ago
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I’m crying inside Olives & Plates. OUR WEBSITE IS LIVE! 🥹😭

I’ve been running a PR agency close to 8 years without a website 🫢

8 years of Marketing Managers saying to their procurement department, “Trust me bro! Add them as a supplier, they will deliver on the work even without a website.”😮‍💨

8 years of you saying, “I don’t know what they do but they do PR right.”😉

I really thought I would get excited when this day eventually happens, when our Web Developer clicks “publish” to our website, but instead I’m overwhelmed with gratitude. 🙏🏽

I’m grateful to the media, Influencers, clients, employees and service providers who made Amplified PR what it is today.

Lest I forget, this PR agency has been built on the back of community and your generosity. 😭

We are because of you! ♥️ taken in Olives & Plates by @sikimsuseni
122
16 days ago
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It may have been a cold day in the rain but I made it to Con. Hill at the Vul’Amathuba Festival.

I got to meet other Entrepreneurs, we shared notes about our struggles and where the opportunities lie by the Gauteng Government for our businesses to grow. #vulAmathubaFestival #SMME taken in Constitution Hill (South Africa) by @sikimsuseni
7
17 days ago
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Tomorrow I’m hanging out at Constitution Hill at the Vul’Amathuba Festival.

I’m mainly attending to meet other Entrepreneurs who are building businesses that will become a legacy and create work opportunities for the youth.

Come along if you have been looking for some resources and connections to help you grow your business.

#vulamathubafestival taken in Constitution Hill (South Africa) by @sikimsuseni
0
19 days ago
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It may sound cliché but it’s true, I moved cities and I completely changed my life for the better. 🥹😍

To know my history is to know how this moment right here is a big personal achievement.📌 taken in Zoo Lake Swimming Pool by @sikimsuseni
17
a month ago
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As the founder of Amplified PR, Siki Msuseni has built a life on curiosity - about people, culture, her industry, and herself. 

She shares her knowledge, speaks openly about what she’s learning and cares about helping those around her grow. Comfortable with change, Siki doesn't cling to a single version of who she is, trusting her own evolution along the way.

Her vision is big - bringing South African and African stories to the world with the care they deserve. Siki dreams forward, but her idea of success is always rooted in community.

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA by @sikimsuseni
170
a month ago
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I always joke and say it would take some big money for me to leave this beautiful industry of ours!

It takes going to an award show for you to understand why we love what we do.

It takes going to an award show for you to understand why we can be at groove replying to a client’s email about reverts that need to be made before 9 in the morning 😭

It takes going to an award show for us to justify the 9pm calls from a client who’s getting cold feet the night before the campaign launch day, telling you that they’re not too confident about the work, and now you have to be their Therapist on that call.😡

The Bookmark awards reminded me why I love this industry so much. My love for Advertising / Marketing / PR industry runs deep and no amount of money would ever make me pivot! ♥️

Congratulations to all the Bookmark Awards winners. 🏆 taken in The Forum, The Campus, Bryanston by @sikimsuseni
10
2 months ago
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Your unwavering conviction that it will work out is the only thing that makes it work out.📌

What you’re able to materialise will always be proportional to the degree of your conviction. 

The more conviction you have the more likely what you want will manifest.

Let’s not fall into the trap of thinking conviction as something mystical or unattainable.

The erosion of self trust and conviction happens when you repeatedly engage in actions you want to stop but continue doing anyway.🤯

- Notes from Nero Knowledge Outsmarting Reality book taken in Shepstone Gardens by @sikimsuseni
17
2 months ago
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Life imitates life! 

Full circle moments happen when you least expect them.

Seeing Kudzi today reminded me of how far we’ve come.

Pictures taken 9 years apart while reflecting on work, life and the people we’ve lost along the way and all we could do is be in the PRESENT moment.

Healing is a journey & we all need each other! taken in Goodman Gallery, Rosebank by @sikimsuseni
5
2 months ago
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