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sikimsuseni

@sikimsuseni

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I own one of the best PR Agencies @amplified_pr
📍I live in Johannesburg 🇿🇦
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Meet our second round of mentors; the women who’ve built careers, navigated the industry, learnt a few things along the way and are ready to share it all. In partnership with Nedbank, Open Chair is bringing back the Loeries speed dating experience. Ensuring that young women in the industry are able to come face-to-face with some of the phenomenal women who’ve helped shape it. Take a moment to get to know them before you meet them this Thursday.
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As the founder of Amplified PR, Siki Msuseni has built a life on curiosity - about people, culture, her industry, and herself. She shares her knowledge, speaks openly about what she’s learning and cares about helping those around her grow. Comfortable with change, Siki doesn't cling to a single version of who she is, trusting her own evolution along the way. Her vision is big - bringing South African and African stories to the world with the care they deserve. Siki dreams forward, but her idea of success is always rooted in community. #50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA
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If Joburg had a beach, who would go?
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Almost a month on from @cannes_lions International Festival of Creativity, one thing has stayed with us: “You can’t leave Cannes unchanged.” Watching our second @womeninmarketing_africa Cannes Lions ERA Pass cohort make the experience their own brought that home. This year, @sikimsuseni, @hlengz_hms Shakung, @nengithebrand and @zinhle_ezamazulu joined us at Cannes Lions — four experienced industry professionals, each navigating the week in their own way, pursuing opportunities, building relationships and contributing their expertise on a global stage. And they made every bit of that access count. Nengi took to the stage at The Culture Village / @88percent.global contributing to a conversation on winning the next generation of sports fans. Zinhle joined an @ipsos_in_the_uk and @ISBA roundtable on accessibility in advertising — alongside attending an impressive 23 talks and around 16 activations! Hlengiwe reflected that one of her best decisions was actually to miss things — choosing depth and intentionality over trying to do everything. And Siki journey from building her agency at her kitchen counter to experiencing Cannes Lions is itself a reminder of what opening up global industry spaces can mean. We were deeply disappointed that our fifth recipient was unable to join us because of visa challenges — a reminder of the very real barriers African talent can still face in accessing global platforms. For WiM Africa, this is why the ERA Pass matters. We can open the door. What these women do once they walk through it is where the real impact begins. It’s not simply about being at Cannes. It’s about exposure, perspective, relationships and opportunity — and ensuring more African women are not only present in the rooms shaping our industry, but influencing what happens next. Read more about WiM Africa at Cannes Lions 2026 and our reflections on access, African creative influence and the conversations shaping our industry: https://www.wimafrica.com/news/from-access-to-influence-what-cannes-lions-2026-taught-us-about-africa-s-creative-future. #WiMAfricaAtCannes #CannesLions2026 #WomenInMarketing #AfricanCreativity @andreadjankrofa
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I went into this week with my ego kicked hard for @cannes_lions I applied for multiple speaking gigs, pitched for work with existing brand partnerships, requested access to events and received hard knocks / no replies and no budget across the board (only to see there was indeed a lot of budget just not for me). But I did get something really special that no amount of money or followers could ever get me. I don’t think any one has ever told me my work has impacted them in the way that @sikimsuseni did. So the last thing I did was to make sure I got to meet her and tbh I’m in awe of how badass she is and what she is creating. I always wanted to help get good people to hype themselves because I believe they will leave the world a better place. My success is that I have a small part to play in inspiring @sikimsuseni who is indeed doing just that. (And she found me because I was hiding my books across the Croisette and she happened to find one and DM’d me after telling me buying my book in 2020 changed her whole career trajectory).
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The girls are in Cannes 🌴 and we are living for it. Gone are the days when we only see the Cannes Lions International Festival of Creativity experience from afar, this year we are seeing it on our TLs and the girls are serving. 🔥 If you want to catch out some SA girl magic at Cannes 💫 You’re welcome. - Siki Msuseni - Fundiswa Ngwato - Sarah-Justine Ward - Sibu Mabena - Sibu Nhlangwini - Nkgabiseng Motau
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🇫🇷 Off to Cannes next week for my sixth @cannes_lions Festival of Creativity. This year I’m especially proud as @womeninmarketing_africa continues to grow its presence on the global stage. We’re proud to be supporting our second cohort of ERA Pass holders:
✨ @sikimsuseni
✨ @hlengz_hms 
✨ @nengiakinola
✨ @zinhle_ezamazulu
✨ Eniola Ogunmekan We’ll also be partnering with @88percent.global at The Culture Village on Thursday at 2pm where I’ll be moderating: 💥 Africa’s Creative & Consumer Explosion: Winning in the World’s Youngest, Most Influential Markets Joined by:
🎤 @bonang_m
🎤 Addy Awofisayo
🎤 @zizweawuor Followed by the WiM Africa Cannes Meet Up at The Culture Village, Thursday 6-8pm. Plus a @ukadvertisingat roundtable exploring the future of UK–Nigeria creative collaboration with @stevebabaeko @fadeogunro @chikauwazie and others. If you’re heading to Cannes and interested in Africa’s marketing, media, advertising and creative industries, let’s connect. Whether you’re a brand leader, agency executive, creator, platform partner, sponsor or investor, I’d love to meet. See you on the Croisette 🇫🇷🥐🍸 #CannesLions #WiMAfrica #WiMAfricaAtCannes #Africa #Marketing Advertising Creativity WomenInMarketing GlobalSouth
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June 16th remembers the 1976 Soweto Uprising, where thousands of brave young South African students protested oppressive education laws. This Youth Day we want to celebrate the incredible achievements of some of the artists that are shifting boundaries, breaking through ceilings and proving that we exist amongst the the worlds most prolific and inspiring creative youth communities in the world. It’s an honour to watch your dreams unfold the way they have. If you’re not familiar with any of these individuals and collectives above - take the time to check them out and be as inspired as we are.💙
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We’re proud to announce the winners of the @womeninmarketing_africa @cannes_lions International Festival of Creativity ERA Passes 2026. This year’s response was incredible — we received far more applications than last year, and the standard was exceptionally high. After a thorough review process, we’re excited to have the following women represent Women in Marketing Africa as they head to Cannes Lions: ✨ @sikimsuseni - Founder & Director, @amplified_pr ✨ @hlengz_hms Shakung - Digital Communications Manager, Tiko ✨ @nengiakinola - Head of Marketing, @betkingng ✨ @zinhle_ezamazulu - Head: Brand & Sponsorship, @africanbank ✨ @lady.mekan Eniola Ogunmekan - Deputy Creative Director, @insightpublicis Each of them stood out for different reasons — clarity of purpose, bold ambition, and a strong commitment to creating impact beyond themselves. We’re looking forward to seeing how they show up, connect, and bring their learnings back into their communities. 👉 Read more and meet the 2026 cohort here: https://www.wimafrica.com/news/announcing-the-winners-of-the-wim-africa-cannes-lions-era-pass-2026 #CannesLions #WiMAfrica #WiMAfricaAtCannes #WomenInMarketing #AfricanCreativity RepresentationMatters MarketingLeadership
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Jozi My Jozi showed off today and we all just had to keep up. 🔥 Main Street felt like a Jozi heartbeat… loud, proud, full of life. Exactly the way I like my city. ♥️ #MainStreetSunday #JoziMyJozi
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SOLD OUT - Our next Bring Lunch guest is @sikimsuseni 💙 Siki is a creative entrepreneur and the founder of @amplified_pr - a boutique agency working with lifestyle brands to shape reputation, narrative and cultural relevance. Working between Johannesburg and Cape Town, she has built a reputation as a narrative-driven communicator who understands how stories move through communities, media and culture. In this session, Siki will share her perspective on building brand narratives, cultivating meaningful relationships, and what it takes to grow a brand’s presence beyond traditional PR. Bring Lunch is an intimate gathering for people who care about the craft behind creative industries - a space to listen, learn and connect. Seats are limited. Tickets available via the link in our bio.
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We guess A.I. never lied. Our Founder is always drinking coffee, whipping up Influencer campaigns while analysing the data for reports and ideating event concepts. Here is your prompt for ChatGPT: I’ve loaded a photo of me. Now create a caricature of me and my job based on everything you know about me. Show us and tag us when you post yours!
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