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Design & Direction
@wonderhood.design Co-Founder & Head of Art
@allthelibraries London library archive
@salmagundi__ Collab for performing textiles
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💙💛 So pleased to share the new identity and campaign from @wonderhood.design to help save Soho’s last primary school.
 
🏫 Soho Parish CofE Primary School has been facing a funding crisis since pupil numbers have dwindled post covid, so the last remaining school in Soho is at serious threat of closure. Many people were unaware there was even a school in Soho, so we were tasked with changing this and giving some love and pride back to the school.
 
🎨 The rebrand was led by workshops with the pupils where they shared what they loved most about the school and its unique location in Soho. This was then used to create a series of icons which would fill a silhouette of the schools building to create the new logo, and includes a custom logo generator, where every pupil can create a personlised version of the logo that is unique to them. The rebrand features across new signage, wayfinding, stationery, and OOH campaign in London’s Leicester square.
 
📈 The best bit is that early results show that first place applications are up by 57%, open day visits increase by 55% and a 14% growth in pupil numbers within a year.
 
@sohoparishschool 
#TheresOnlyOneSohoSchool
 
@wonderhood.design 
Lead Designer @kat.swozniak 
Designers @generalpublicy  @saskiavokes 
Logo Generator @wearetestbed 
Motion @expimg by @simon.elvins
8
a year ago
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New work for the V&A. A dream client for us at Wonderhood Design, the type of client that we aspired to work with when we set up over a year ago.
 
The new identity for the V&A’s Employer Brand is aimed to attract and retain the brilliant and diverse workforce - something that makes the V&A so unique.
 
A key part of the new identity was to create a bespoke design and motion tool, putting the identity in the hands of the V&A team and empowering them to create their own assets in way that was simple but playful to use, but also with the intention of building in some longevity to the new brand.
 
We also had the pleasure to work with the brilliant @jessicaelizaross at @attrayler.co capturing some wonderfully candid photography of the V&A staff across a myriad of different specialisms and behind the scenes spaces.
 
Creative technologist @wearetestbed 
Design Lead @jessjooy
Designers @n_n_u_l @gracie_never_grace
Motion design @ed.essex @expimg
@wonderhooddesign by @simon.elvins
2
2 years ago
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New work for the brilliant National Theatre Live 🎭🪑✨ with the ambition to make world-class theatre more accessible to all.

Experience every emotion the theatre has to offer, up close and personal, all from 'the best seat in the house’.

OOH, print and social campaign from @wonderhood.design accompanied by a new film starring Benedict Cumberbatch 

Design @kat.swozniak 
Motion @3dperson 
Director: @mikesharpe @man.vs.machine
Stills Photographer: @alexdemora @dmb_represents by @simon.elvins
0
2 years ago
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New Identity and brand positioning for INEOS Grenadier, a new marque in the automotive industry.

The design system is informed by the precision engineering and build quality of the car, but all in service of bringing a more emotive driving experience to life.

Coincides with a new global campaign across TV, OOH and Social. 

@ineos_grenadier 
@wonderhood.design

Typeface: @pangram.pangram
Campaign photography: @maria_lax_ @artpractice.studio 

Design Lead: @marcos.alme
Designer: Tom Sullivan
Motion: @3dperson @elatan.occur @ed.essex by @simon.elvins
8
2 years ago
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Sacred Grounds is the first work to come from the Neighbourly Fund, an annual pro-bono initiative by Wonderhood Design focused on supporting local Soho businesses.
 
The new identity celebrates the church’s location in the heart of Soho and its inclusive part of the local LGBTQIA+ community. The identity is also supported by a poster campaign and range of merch, with proceeds going back into church to support their community work.
 
☕️🍰🍆
 
@wonderhood.design 
@sacred.grounds.soho
Photography: @Jas_kelly_
#HashtagBlessed by @simon.elvins
1
3 years ago
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Wonderhood Design launches The Neighbourly Fund – an annual initiative supporting local Soho businesses through branding and design.
 
If you’re a Soho business looking for some design love, get in touch at design@wonderhoodstudios.com
 
@wonderhood.design
#NeighbourlyFund 
Design by @oreoluwa.ayoade by @simon.elvins
1
3 years ago
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I’m massively proud to announce the launch of Wonderhood Design as co-founder, with my pal Roy Barker.

The studio will be bridging the worlds of television, branding and advertising, and I’m looking forward to sharing more from our first new studio clients soon.

Huge thanks to the design team who made this happen over the last couple of years
@n_n_u_l 
@tobiasbschorr 
@3dperson 
@michallanda 
@katietakase 
@craigatkinson.jpg 
@oreoluwa.ayoade 
@marcos.alme 
@jas_kelly_ 
@nell_did_that 
@pomykalodesign 
+many more very talented designers that have contributed to this 😘

@wonderhood.design by @simon.elvins
9
3 years ago
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It’s #NationalLibrariesWeek!
 
To celebrate, @wonderhoodstudios have created a set of Wonderhood bookmarks.

We’re donating some to our Soho neighbours, including Soho Parish Primary School, in the hope it encourages us all to visit our local library or simply dive into a new book 📖

@wonderhoodstudios 
Design @jas_kelly_ @tobiasbschorr 
Motion @3dmousse 
Photography @jas_kelly_ by @simon.elvins
5
3 years ago
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All the Libraries in London: Reader
@alltheliraries
 
793 Libraries
300 pages
36 submissions from artists, designers and library lovers
10 hand marbled covers
 
Book render by @3dperson
 
Features submissions from:
@alice.rawsthorn
@alan_kitching_typography
@whenthisyousee
@kamtang
@europaaporue
@susanmorris1001
@juliefhill
@benbranagan
@iain_cadby
@dk_cm
@koboscoart
@fatosustek
@kate_pleats
@penel_klein
@archivist23
@lrmence
@cosi____________
@barrysykes
@dent_de_leone
@una_knox
@samwinston_
@elliedoney
@lowlamichelle by @simon.elvins
2
3 years ago
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All the Libraries in London: Reader
300 pages. 793 Libraries. 
 
The book is the culmination of a decade long project to document London’s libraries and invite responses from over 30 from artists, designers and library lovers.
 
Now available direct from the web shop.See link to in bio. 
 
Just a few of the highlights
 
National Art Library:
@alice.rawsthorn 
 
Durning Library by:
@alan_kitching_typography 
 
Vaughan Williams Memorial Library by:
@whenthisyousee 
 
Brentford Library by:
@kamtang 
 
Camberwell College of Arts Library by:
@europaaporue 
 
Westminster Reference Library by:
@susanmorris1001 
 
Stoke Newington Library by:
@juliefhill 
 
Lewisham Library by:
@benbranagan 
 
 Preface by:
@lowlamichelle by @simon.elvins
6
3 years ago
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New work for new client Belazu, suppliers to some of the UK’s top restaurants.
 
Shot in Scully St James @scullyrestaurant & the Belazu kitchen, annotated with notes taken directly from the chef’s notebooks.
 
@wonderhoodstudios 
@belazu_co 
 
Design: @tobiasbschorr @jas_kelly_ 
Production Company: @timebasedarts 
Director: @hblock.tv 
Executive Producer: Tom Johnson
Photographer: Alex Lake @twoshortdays 
Post-Production: @timebasedarts 
Sound: @stringandtins by @simon.elvins
0
3 years ago
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‘The Kidnap of Angel Lynn’ tonight on @channel4 9th May at 9pm. 
 
@wonderhoodstudios latest documentary explores the life of a young woman who was severely injured when she fell from a van after being kidnapped by her abusive boyfriend. With access to Angel and her parents who tell the harrowing story of coercive control.
 
DIRECTOR: Chloe Fairweather
EXEC PRODUCERS: Katharine Patrick, James W. Newton, Samantha Anstiss
SENIOR PRODUCERS: Alison Cain, Bethan Williams
PRODUCTION MANAGERS: Tracy Martin, Amber Miller- Robinson
EDITOR: Simon Mason
HEAD OF PRODUCTION: Lianne Hickey
PRODUCTION CO-ORDINATOR: Emily Robinson
 
Design @tobiasbschorr 
Motion @3dperson by @simon.elvins
2
3 years ago
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