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SIMPLY WAU

@simplywau

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Beauty-grade skincare for dogs 🐾
Formulated with our signature ingredient - used in skincare for 100+ years
Made in Germany

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We had the loveliest afternoon with the sweetest dogs and their owners, celebrating the launch of @simplywau — the first luxury skincare line for your furry best friend — now available at @breuninger in Munich 🐾❤️

A big thank you to @keratill for elevating our invitation with her adorable sketches.

And thank you to @waldburg_social and @wickmannagency for organizing this wonderful afternoon. taken in München, Germany by @simplywau

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4 months ago

We are in love with… the Samoyed 🤍

Ever since Taylor Swift introduced us to her Wendy, we’ve fallen a little bit in love with this beautiful breed. That face. That smile. And that coat. ☁️

Originally bred by the Samoyedic people of Siberia, Samoyeds are famous for their magnificent, weather-resistant double coat. They typically shed heavily twice a year and need regular brushing to remove loose undercoat and prevent matting.

And when bath time comes around? Gentle cleansing and thorough drying help keep that famous coat soft, airy and luxurious.

Basically, a very good hair day - every day. 🤍

#SIMPLYWAU #Samoyed #DogCare #luxurydogcare by @simplywau

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a month ago

Feel the difference. The Shampoo - soothing, pH-neutral, nourishing the skin and coat. Powered by nature with our unique key ingredient. Because your dog deserves only the best. 🐾❤️ by @simplywau

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a month ago

Start them young. 🤍

A puppy’s skin is especially delicate — which is why gentle care matters from the very beginning.

Our products are pH-neutral, extra gentle and made with sensitive skin in mind — cleansing without stripping the skin and coat.

Because good skin care shouldn’t start when problems do.

SIMPLY WAU — gentle enough for the littlest ones. by @simplywau

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2 months ago

Good things come in threes. ❤️❤️❤️

One routine. Three essentials.

The Shampoo — for every bath at home.
The Mini Shampoo — your travel companion.
The Serum — extra care where it’s needed most.

Beautiful on the coat. Gentle on the skin. by @simplywau

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3 months ago

Spa Day anyone?
Get your pup squeaky clean & fresh as a daisy.
With the super soothing and deeply nourishing
THE SHAMPOO 🫧🐾 🤍 by @simplywau

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3 months ago

Time for a deep clean. 🐾✨

THE SHAMPOO — for every dog.
Gentle enough for sensitive skin. Effective enough for every coat. by @simplywau

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3 months ago

How to turn bath time into a walk in the park?

Start with a few treats and make it a playful, positive experience. Stay calm - your dog will pick up on your energy. Speak gently, move slowly, and reward often.

With patience, confidence, and a little encouragement, bath time can become something your dog actually looks forward to ♥️🐾 by @simplywau

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3 months ago

Powered by Nature. Backed by Science.

Our formulas are powered by Ichthyol® Pale - a naturally derived ingredient with over a century of dermatological expertise.

Rich in organically bound sulfur, it is known for its exceptional skin-supporting properties:
• Helps calm and comfort sensitive skin
• Supports a healthy skin barrier
• Helps reduce unwanted bacteria on the skin*
• Gentle enough for regular use
• Naturally derived and manufactured to pharmaceutical GMP quality standards

Because healthy skin is where a beautiful coat begins.

*Laboratory studies have demonstrated antibacterial activity against selected skin-related bacteria. by @simplywau

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3 months ago

Look at those happy ears!

Meet THE SERUM—our game-changing formula powered by our signature skin-loving ingredient.
Soothes dry, irritated ears and give your dog the gentle care they deserve 🐾❤️ by @simplywau

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3 months ago

Time for a refresh. ✨
Just as delightful to the senses as soothing to the skin - The Shampoo - with our hero ingredient. Leaves your dog‘s coat wonderfully soft and their sensitive skin smoothly nourished. by @simplywau

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3 months ago

COOL REFRESH BATH 🛁

Beat the heat with a refreshing dog spa moment at home.

Fill a tub or paddling pool with cool (never cold) water – ideally around 20–25°C (68–77°F).
Add 1–2 pumps of THE SHAMPOO to the water and gently swirl to create some fun bubbles.
Let your dog stand or relax for 3–5 minutes, then gently massage the coat and skin.
Rinse thoroughly with cool, clean water and towel dry.

The result? A refreshed happy dog with a clean coat and soothed skin after a hot summer day.

Important: Always use cool, not icy water. Sudden exposure to very cold water can be uncomfortable and isn’t recommended for dogs.

#SimplyWau #SummerRefreshBath #LuxuryDogCare #DogSpa #SensitiveSkin DogWellness HealthySkinHappyDog by @simplywau

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3 months ago