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SIMPLY WAU

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Dietro ogni bottiglia di questo beauty case, una storia di conversione. Biche New York nasce dalla frustrazione di Alexandra Pauly, ex direttrice beauty di Highsnobiety, per gli shampoo aggressivi provati sul suo cane Cam: risultato, una linea che non fa white label come tanti competitor e lavora con lo stesso Givaudan che firma le fragranze di Hermès e Louis Vuitton. L’Floof London parte da Wimbledon Village e oggi si trova sugli scaffali di Harrods e Selfridges, tra i pochi lussi canini a guadagnarsi lo spazio dei grandi department store. Simply Wau arriva invece da Amburgo, fondata nel 2024 da Michaela Cordes insieme a un team con background in cosmetica, finanza e legale: la sua testimonial più fedele è Ella, la cockapoo di casa.

Il bagnetto ha una nuova grammatica, e non ammette approssimazioni.

@biche.world @lfloof_london @simplywau

#petbeauty #luxurypetcare #dogskincare #petitmagmilano #dogsoftheweek

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We are in love with… the Samoyed 🤍

Ever since Taylor Swift introduced us to her Wendy, we’ve fallen a little bit in love with this beautiful breed. That face. That smile. And that coat. ☁️

Originally bred by the Samoyedic people of Siberia, Samoyeds are famous for their magnificent, weather-resistant double coat. They typically shed heavily twice a year and need regular brushing to remove loose undercoat and prevent matting.

And when bath time comes around? Gentle cleansing and thorough drying help keep that famous coat soft, airy and luxurious.

Basically, a very good hair day - every day. 🤍

#SIMPLYWAU #Samoyed #DogCare #luxurydogcare

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Look at this cutie pie. He found his most comfy place here on the big sofa pillow. Best place ever. Do you have a favourite place? #iggiesofinstagram #iggiesoftheworld #fritztheblitz #sofadog #cute

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Start them young. 🤍

A puppy’s skin is especially delicate — which is why gentle care matters from the very beginning.

Our products are pH-neutral, extra gentle and made with sensitive skin in mind — cleansing without stripping the skin and coat.

Because good skin care shouldn’t start when problems do.

SIMPLY WAU — gentle enough for the littlest ones.

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A little fan moment in Hamburg ✨️
During my weekend trip, I visited the café where a Simply Wau event took place. As a @kellyrutherford fan, it was so special to be there !🤍🎀🥹 #kellyrutherford #simplywau #uzweideli @simplywau

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Precious cargo 🖤

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just a bunch of life

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Healthy skin - happy dog ♥️

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Only the best for your bestie 🐾♥️

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Put your @sideeye.nyc on! ✨🐾❤️

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Good morning, dog lovers! 🐾♥️

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