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Situation UK

@situationuk

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Based in London’s West End, an award-winning agency built for live entertainment brands and championing the power of shared experiences.
📍London | NYC

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3 days ago

How do you capture theatregoers when the media landscape is constantly shifting? 🎭
In our recent livestream with the Society of London Theatre (SOLT), we dove into the key strategies for finding and engaging West End audiences today.
Swipe through to see the 4 core strategies reshaping West End audience discovery! by @situationuk

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6 days ago

THE HURRICANE RETURNS 🍎
Following an incredible, record-breaking season, @deathnotethemusical is back at @barbicancentre, March 2027!
We’re thrilled to be running organic social and paid media for the return of this phenomenal hit ⏳ by @situationuk

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8 days ago

20 years of defying gravity! ✨
A huge CONGRATULOTIONS to our wonderful client, @wickeduk who celebrated a monumental 20-year anniversary this weekend.
Reaching two decades in the West End is an extraordinary achievement.
It is a privilege to work alongside such an incredible team bringing the magic of Oz to life 🩷💚 taken in Apollo Victoria Theatre by @situationuk

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9 days ago

Ever wondered what really influences a West End ticket sale? 🎭
On September 24th, Pippa Bexon and Marshall Fleming break down our latest West End Insights, covering everything from search conversion to long-form video and influencer impact.
Join us to discover how today’s audiences decide what to see. Register at the link in bio! by @situationuk

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21 days ago

‘AI can tell you historical information about a show, but it can’t tell you what makes a show or event special right now and how it makes people feel’. Learn more from Lauren Carroll about how AI is a great research tool, but a poor substitute when it comes to connecting with your audiences in the final video in our series. by @situationuk

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a month ago

‘Whilst AI offers excellent opportunities for data campaign analysis, you have to remember that the new AI settings in platform are self-serving and not neccessarly the strongest option for your unique campaign needs’ - learn more from Head of Media; Marshall Fleming on how we are using AI day to day in the digital media team. by @situationuk

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2 months ago

From London, to the UK Tour and now Australia, congratulations to our client @trafalgarent on the opening of Fiddler on the Roof in Sydney tonight!
We’re proud to be supporting the production through organic social and paid media campaigns as this acclaimed production begins its Australian season.
Wishing the entire company a fantastic opening night!

The Fiddler: Ben Adler @badlermusic
Drone Operator: Cam Board – Flying Glass @flyingglassau
Roof Videographer: James Reiser @reiser.arw by @situationuk

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2 months ago

Everyone’s trying to work out how to use AI well right now. We believe this has to sit alongside protecting the space for original thinking, because that’s still what makes great work great.
So we asked three of our team to talk honestly about it - where AI has helped, where they’ve deliberately not used it, and some of their insights so far.
First up: Megan Hughes, our Social Media & Content Manager 🎭 by @situationuk

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2 months ago

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3 months ago

At the end of May, Jack and Lauren attended On Sale Live 2026, joining colleagues from across the arts, entertainment and tourism sectors to explore the challenges and opportunities facing audience engagement today.

From building trust in an AI-driven world to reducing friction across the customer journey, the day highlighted the importance of creating audience experiences that feel personal, authentic and worth people’s time. Discussions also explored the growing role of creator-led content, the value of community, and why shared live experiences remain as important as ever.

One theme stood out throughout: audiences don’t want to feel like data points. They want meaningful connections, trusted brands, and experiences that genuinely add value.

On Sale Live was an insightful day, and an excellent opportunity to pause, learn from others in the industry and regroup ahead of the second half of the year. We’re looking forward to applying these insights as we continue to create audience-focused campaigns across the arts and entertainment sector.

📸: Dawn Farrow

Read more through the link in bio. by @situationuk

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4 months ago

Meet Lauren – Account Director ✨

With 10 years of experience across West End and Fringe theatre marketing, Lauren has developed a deep understanding of the industry, creating campaigns that resonate with audiences and elevate productions.

When she’s not working, Lauren enjoys discovering new theatre productions, live music, and exhibitions. She’s always planning her next trip or on the hunt good food places ✈️🌍 by @situationuk

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4 months ago