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Smart Object Agency

@smartobject.co

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We’re a multidimensional creative agency, helping brands adapt & flourish in today’s digital world 🦓
📍Los Angeles
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Not every celebrity beauty brand has a solid foundation. Some are built with a clear point of view, strong visuals, and a reason to exist beyond the famous name on the box, while others feel blended, packaged, and launched before anyone asked why. @sasha_shemi dissects which brands actually understand the assignment, which ones feel a little too name-first, and what makes a beauty brand worth paying attention to. Let's be honest, are celebrity beauty brands still exciting, or are we over it? #BrandStrategy #CelebrityBeauty #MarketingStrategy #CreativeAgency #fyp by @smartobject.co
Athleisure is no longer just about what people wear to work out. It’s about the choices behind the brand: the visuals, the language, the lifestyle, and the reason people want to be part of it. @sasha_shemi walks through his picks, what stood out, and why the strongest brands are built beyond the product. #BrandStrategy #Athleisure #MarketingStrategy #CreativeAgency #fyp by @smartobject.co
Peptides got me right - so did marriage ✌🏼 Visit @nuformhealth and find out how you can optimize your health 🎥: @smartobject.co 🤵🏻‍♂️: @sasha_shemi by @smartobject.co
What drives us? Cars. All humor aside, our team gathered their ultimate dream cars. Each car chosen spoke to everyone for different reasons, and in different ways. The daily commute has a distinct feel behind the wheel, depending on which vessel transports you. What's your dream car? Let us know in the comments . #cars #ferrari #bronco #porsche #saab by @smartobject.co
Marketing has changed, most brands just haven’t. It all feels a little tired. We’re talking about what’s quietly not working anymore and what brands are doing instead to actually grow. Ready to be relevant and not corny? #marketing #branding #influencer #creativedirection #fyp by @smartobject.co
Is there more than meets the eye when it comes to cars? When choosing a car, what do you look for? Reliability? Performance? Luxury? What separates a good car from a great one and a bad one from a horrible one? We're delving in to talk about which cars are better than others, and why. Do you have a favorite car? Comment down below. #rollsroyce #luxurycars #ferrari #bmw #lamborghini by @smartobject.co
First it was makeup, now celebrity haircare has become its own category. Beyoncé, Rihanna, and Tracee Ellis Ross are a few who dominate the field. Now, Cardi B is stepping in with Grow-Good Beauty, officially launching April 2026. Her brand is rooted in her backstory, from avocado masks to oil treatments she has long been documenting the work behind maintaining long, healthy hair. The brand centers science-driven formulas focused on scalp health, strength, and consistent care. Grow-Good has been in the making for over three years in partnership with Revolve Group. Are you going to purchase Grow Good? Do you think it will achieve mass success or flop? Let us know in the comments. #cardib #growgood #littlemissdramatour #beyonce #rihanna by @smartobject.co
Luxury fashion is expensive, unique, and creative. Each brand has their own signature piece or logo, distinguishing it amongst the others. This has led some to be better than others, based on their approach to the science of marketing. Here's a rapid fire on brand versus brand, luxury fashion edition. #fashion #nyfw #louisvuitton #chanel #hermes by @smartobject.co
Tastemaker LISA has set the pace with a series of smart marketing moments that show exactly how modern influence is built. None of this happened overnight nor by accident. What makes Lisa noteworthy isn’t just scale (92M+ followers), it’s range with intention. She moves seamlessly between luxury (Louis Vuitton, Bulgari), culture-driven streetwear (KITH), and global lifestyle brands (SKIMS) without diluting her identity. Each partnership reinforces a different dimension of her brand, rather than competing with it. As the first-ever guest designer for KITH Women, LISA isn’t just participating in fashion, she’s helping shape it. What makes this especially significant is because of Lisa’s roots, as a singer first, who has intentionally expanded into fashion, acting, and culture without ever feeling forced or out of place. Each move builds logically on the last. Her taste, presence, and point of view remain consistent across every domain she touches. LISA doesn’t just generate attention, she demonstrates how a tastemaker can transcend categories while staying authentic, setting the standard for how brands build long-term cultural relevance instead of chasing short-term hype. #lisa #kith #skims #louisvuitton #tastemaker by @smartobject.co
New places, shared moments, and details we didn’t want to forget. Travel sharpens how we see the world. The sights, the smells, the in-between moments. Woven into it all are moments of team time, appreciating nature, hands-on making, and welcoming our newest (and youngest ever) team member, baby M. Swipe to get a glimpse into what’s been inspiring us lately. #photodump #inspiration #travel #creatives #nature by @smartobject.co
Being a workplace hater isn’t a bad thing. Every team needs one. It’s time we give credit where it’s due, removing stigma around hating. This mindset shapes better decisions, stronger client outcomes, and smarter growth. So, are you a hater or is your team missing one? #hating #workculture #sixthinkinghats #chapelle #fyp by @smartobject.co
We asked the team what 2026 is shaping up to look like, not in data points, but in feeling. 
Nostalgia returns, not as trend, but as comfort.
Authenticity outperforms AI polish, every time. Wellness slows down and becomes ritual.
Design loosens its grip and starts to breathe. This is where culture is heading. What are your thoughts? #marketing #ai #trends #trending #creativeagency by @smartobject.co

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