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SMUDJ

@smudjworld

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Outlet Flash Sale: Past Season Faves & Final Pieces, Up To 80% Off. 72 HRS Only
Shop While Stocks Last
Luxury Women’s Clothing Brand In South Africa 🤍

POSTS STORIES REELS TAGGED

Up to 80% off past season favourites and end-of-line pieces.
Final styles. Final sizes.
72 hours only. When they’re gone, they’re gone.

Shop now via the link in bio 💌 taken in SMUDJ by @smudjworld

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17 hours ago

SS26 behind the lens, swipe to the end for a surprise ✨

Hair & Make Up have entered the chat.

Too many favourites.

Can you blame us?

Nailed it, obviously.

Also in the job description: don’t crease the clothes.

No yoghurt was wasted in the making of this shoot

Looking this fresh at noon is a group effort

No further notes from the photographer

Afternoon shift, same energy

Evidence that we were organised.

Copy that, final looks.

That’s a wrap, SS’26 over and out. Model getting hair and make up done for a studio shoot taken in 6x7studio by @smudjworld

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6 days ago

CO: Cobalt.
Atomic number: 27.
Current status: Causing a reaction 🔥 Model wearing cobalt blue linen kimono dress made locally in South Africa by @smudjworld

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8 days ago

Meet Mattie. She does all the hard work, you take all the credit.
Three outfits. One very good pair of jeans.
You’ll wear them more than you planned to. Dark dye jeans that can be worn many ways by @smudjworld

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14 days ago

Denim Just went off script - and were here for it!
More shapes. More ways to wear it. More than just jeans.

Find your fit.
The Denim Shop - Now Open. by @smudjworld

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16 days ago

We could have made another denim top. We didn’t.
The Rue brings serious main-character energy and no interest in blending in.

Shop it now via the link in bio 💌 Denim top with v neckline, contrast top stitch princess seams. Sculpted butterfly sleeves with open slit. by @smudjworld

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20 days ago

Summer, with a point of view.

Summer ’26 arrives with a little more ease and a lot more attitude. Fluid linen, exaggerated proportions, washed neutrals and flashes of unapologetic colour. Clothes made to move through long days and even longer evenings.

Shop Summer Drop 1 via the link in our bio 💌 by @smudjworld

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24 days ago

You’ll want to keep your cool for this one.

Coming soon. by @smudjworld

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a month ago

Passing the vibe check is part of the job.
The clothes have personality, the women wearing them should too.

The Spring ’26 campaign and all the fun that happened between the shots. Model in a charcoal funnel neck bomber in lyocell by @smudjworld

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a month ago

Relaxed in proportion, fluid in movement. From voluminous trousers and airy linen to structured denim and sweeping skirts, this collection explores ease through every silhouette.

Shop them via the link in our bio 💌 by @smudjworld

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a month ago

Rael’s Summer Alter Ego

Enter Harbour Blue.
Our much loved Rael takes on a new mood in Harbour Blue. A soft, sea washed check inspired by faded coastal blues and long summer days. Cut in pure linen, with plaited beaded ties and that sweeping four tiered skirt.

Shop the Rael via the link in our bio 💌 by @smudjworld

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a month ago

A softer way to wear denim, our Viva Plunge Dress is available to order via the link in our bio 💌 by @smudjworld

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a month ago