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SMUDJ

@smudjworld

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Outlet Flash Sale: Past Season Faves & Final Pieces, Up To 80% Off. 72 HRS Only
Shop While Stocks Last
Luxury Women’s Clothing Brand In South Africa 🤍

POSTS STORIES REELS TAGGED

I love a pop of red 🍎

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Living in these pants atm @smudjworld

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Explore the latest Spring collections from your favourite local brands at Mungo & Jemima. 🌿✨ Fresh silhouettes, new-season colour, and pieces made for warmer days.

Brands

@sittingprettysa
@smudjworld
@goodclothingsa
@leighavenue_sa
@yellowbyjeslea

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Imagine a curation of products that celebrate colour, personality and all the little details that make your style and space feel like you.

Amanda’s Edit is full of bright, playful pieces with a distinctly local feel, the kind of things that bring a little more joy and character into your everyday.

What would your edit look like? Create yours and explore more curated edits on The Local Edit.

#TheLocalEdit #ChooseLocal #CuratedEdits

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AW campaign for @smudjworld

@ella.rossouw @jadegita from @bossmodelsa
Styling @stylist_lori.myburgh / @supernovacm
Hmua @mira_hake_
Social @tylonferguson
Location @dorphotel

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As the seasons shift, so should your wardrobe.

Discover premium fabrics designed for South Africa's transition from winter to spring - from soft viscose and tailored cotton to timeless tweed, luxurious suede, and warm wool blends. These are the pieces you'll reach for now and wear long after the season changes.

Thoughtfully crafted. Effortlessly versatile. Made to last.

#AMICollectif #TransitionalStyle #SpringLayers #PremiumFashion ##FashionThatInspiresConfidence

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To the woman who just got her first magazine feature.
To the one whose products are now stocked internationally.
To the mom who packs orders after bedtime.
To the wife who runs two businesses and makes it look effortless.
To the one who started in her garage, her kitchen, her spare room.
To the woman who did it all without a team, a investor or a blueprint.

This Women’s Month we’re celebrating every South African female founder who chose to build something of her own - whatever that looks like, whatever stage she’s at.

Shop women-led local brands, on The Local Edit. 🤍

#TheLocalEdit #ChooseLocal #SupportLocal #WomensMonth

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New in and worth pausing for. Fresh arrivals from South African brands, bold wardrobe pieces, considered homeware, accessories and everyday objects that just feel a little more alive.

All thoughtfully curated in one easy-to-shop place on The Local Edit, made local and made well.

Explore the Latest Edit via our story highlights and tell us what caught your eye. 👀

#TheLocalEdit #ChooseLocal #NewIn

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It’s all in the details ✨

Brands

@feed_on_julie_de_pao
@smudjworld
@sittingprettysa
@goodclothingsa

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A great wardrobe starts with the right pieces.

Carissa’s Edit is built on classics that carry you through every season, curated from local brands in one place. That’s the beauty of The Local Edit. Whether it’s your wardrobe, your home, or your everyday aesthetic, your edit is yours to build.

What would it look like? Tap through our stories to shop Carissa’s Edit and discover local brands worth loving.

#TheLocalEdit #Editees #ChooseLocal #OursToLove

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Obsessed with these eyewear shapes from @bardovano . Not only do they look incredible, but they’re also made with premium acetate frames, polarised lenses, and full UV protection.

Hullah Ruched Maxi Dress by @smudjworld

Necklace and bracelet by @nmartin_curates

Porcelain Clay earrings by @ninaboschjewellery

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We can tell where you are going by your choice.
So what will it be?
The Havi Snood dress by @smudjworld or
The Hayet Dress by @knanfe

Choose, we won't judge ✌️ You have 20 secs to decide. Your time starts now!!

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