Instagram story viewer> @socialetc> Posts

Digital Marketing Agency Byron Bay

@socialetc

1.1K

followers

551

following

Boutique Marketing
Social Media . Content . Email Marketing . Paid Ads . Web . Strategy
Byron Bay based. servicing Australia & beyond
DM us 👇🏽

POSTS STORIES REELS TAGGED

A first content shoot with a new client always means all hands on deck and most of us getting our hands a little dirty!

Our first video shoot for our newest client @roadhousebyronbay was very fun and equally as delicious.
Lots of fun things coming up 🔥 taken in Roadhouse Byron Bay by @socialetc

23

4

17 days ago

Licking our lips over the new additions to our client @shelter.lennox’s brekky menu. This French toast should be illegal 🤌🏽🔥

We had so much fun making this reel, and seeing it go crazy over on Shelter’s socials was the cherry on top. Clearly we’re not the only ones who appreciate a sweet treat in the AM. by @socialetc

20

0

25 days ago

For @hidebyronbay

A teeny snippet from our full day campaign shoot recently. Full team on set, two lovely models and our trusty photog Ryan who shot the whole campaign. Imagery to come 🤌🏽 taken in Byron Bay, New South Wales by @socialetc

16

0

a month ago

Ask us to do your marketing for you, this is what you get :)

We have to admit, @beachbyronbay is a restaurant like no other. The views, the service, the menu, the team. Absolutely no notes!

We feel pretty lucky to create magic with beautiful businesses like this one.

Spring at Beach, captured by us 🤌🏽 by @socialetc

15

3

a month ago

37

0

2 months ago

What we’ve been up to for @rhea.food.wine

Creating content that feels as considered as the food. Honest moments, good light and a whole lot of sexy dishes we can’t get enough of. taken in Lennox Heads NSW by @socialetc

20

2

3 months ago

All hands on deck shooting @beachbyronbay new seasonal menu.

We truely have such a dream team 🥹🫶🏽🤌🏽 taken in Byron Bay, New South Wales by @socialetc

42

7

7 months ago

The Head Honcho isn’t behind the camera that often these days, but when she is there’s always some fun commentary.
We get to hear it while editing client content… so we thought you should too 😂 taken in Byron Bay, New South Wales by @socialetc

16

12

7 months ago

Smokey core forever.
Still one of my favourite reels we’ve ever made for @smokeysbottleshop by @socialetc

13

1

8 months ago

Okay yes it’s the 19th of Feb but let’s pretend it’s still January for a hot minute🙃

We’ve had a full time over here.

Over 2000 posts scheduled.
670 Reels produced.
20+ businesses partnered with.
Websites designed and launched.
Ads scaled.
Emails sent that actually converted.
And many happy clients 🫶🏽

I don’t always shout about what we do, but when I look back on the year I’m so proud.

Strategy led growth.
Consistent, considered content.
Brands that feel aligned and actually connected to their audience.

Grateful for the businesses who trust us with their baby and who genuinely feel like family to myself and the gal gang at Social Etc.

If 2025 looked like this, 2026 is going to be wild but in all the good ways. taken in Byron Bay, New South Wales by @socialetc

62

28

8 months ago

What a huge year for my not so little baby @socialetc.
And what a beautiful team that helped make it all happen 🥹💌
If you told me at the beginning of covid I would be here, almost 6 years later with a full roster of clients who I genuinely love, who feel like family and a team of 5 women who are all incredible in their own unique way and care about my business + our clients as much as me I would have probably laughed, rolled my eyes and taken another sip of my chai or Margie depending on the time of day hehe.

So proud of what Social Etc has become to the Northern Rivers, what we put out there for all our clients but mostly when I sat with my cute af team last week whilst we celebrated our year together I just felt proud to be doing all of this along side them and watching them learn, grow along the way and hear from them about their experience and what they love about working for Social Etc.

Taking a step back last week and seeing what I created made me emotional. It takes a lot physically and mentally and not a lot of people see that, just the end result in the marketing realm.

We’ve spent the last 6 weeks planning, shooting content, and preparing like psychos to have a break to shut off, unwind, regroup and reenergise and now it’s time.

Ciao for 2025, what a year, see you in 2026 💃🏼

Lilli xx by @socialetc

55

15

10 months ago

You may have noticed we have been sharing a fair bit of @saint_maries lately. Moving to Brunswick Heads mid year meant plenty of mornings in front of Old Maids with a chai, and evenings at Saint Maries with a Margie and a gluten free pizza. It was only a matter of time before we took them under our wing to help bring their personality to life through content and socials.

Saint Maries is known for its f*^*ing delicious pizza, wine, cocktails and extra flavoursome music, but it is really the people who make it what it is. Their team is incredible, and naturally they make the experience just as good. It is warm, fun, cool and full of energy, and our job has been to capture that in the most authentic way possible so it feels natural rather than agency made.

So much fun. Swipe to see what we have been up to 🤌🏽🔥🪩 taken in Saint Marie's by @socialetc

39

3

a year ago