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SOCIO

@sociodesign

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A strategic creative agency, focused on partnership, truth and change. Retail and custom typefaces from @sociotype.foundry
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Spanning skincare and supplements, our packaging design for Modern Chemistry by @bootsuk utilises a reductive design system across secondary and primary packs, letting the brand identity and science behind each formulation be front and centre. Ingredient-led products carry a lot of information, so we built a typographic hierarchy that gives active ingredients room to be read, resulting in a design that looks confident on shelf, online and in the home. The packaging design prioritises simplicity, helping the brand cut through on shelf in Boots stores. We developed simple techniques to help customers navigate product ranges: AM/PM ritual tags, stepped routines to contextualise each product’s use, colour coded ranges, and iconography on pack to help make claims and benefits digestible. The design system adapts to a variety of different shapes and formats, by using a larger oversized mode for the Modern Chemistry logo through to a micro-format logo, providing flexibility for the product range to grow. Photography: @jonathan.arundel.studio Packaging visualisations: @fabio.zip Typefaces: @abcdinamo by @sociodesign
8
20 days ago
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Modern Chemistry by @sociodesign Modern Chemistry is @bootsuk own advanced skin and nutritional health brand, crafted by pharmacists, doctors, nutritionists and biochemists. The challenge was reimagining what a Boots own brand could be, making rigorous science feel both desirable and accessible, competitive with the world’s best independents rather than a typical retail line. Drawing on Boots’ 177 years of innovation as a chemist, the identity was shaped through trips to the company’s Nottingham archives and workshops with its own historian, uncovering bottle shapes, advertisements and lab instruments along the way. The result is a considered expression of Boots’ heritage in analytical chemistry and formulation, giving Modern Chemistry a credible, covetable presence within its category. #branding #brandidentity #branddesign by @sociodesign
2
25 days ago
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@sociodesign⁠’s identity for Modern Chemistry, an own-brand of skincare and supplements from British pharmacy chain @bootsuk, puts the essential product information inside the logo shapes.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @sociodesign⁠ Brand: Modern Chemistry⁠ Typography: Custom logotype by Socio and ABC Diatype by @abcdinamo⁠ 3D: @fabio.zip⁠ Photography: @jonathan.arundel.studio⁠ Videography: @louis__bryant and Oliver James Robbins by @sociodesign
0
a month ago
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We created the brand and packaging system for @bootsuk own advanced skin and nutritional health brand, Modern Chemistry. Expertly crafted by pharmacists, doctors, nutritionists, biochemists and cosmetic chemists, the high-performing, ingredient-led range reimagines what a Boots own brand can be. It makes rigorous science both desirable and accessible, with products as covetable as the world’s best independents. Modern Chemistry draws on Boots’ origins as a chemist and 177 years of innovation in health and wellbeing. We shaped the identity through Boots’ own history, with trips to their archives in Nottingham and workshops with their historian and own brand team. Found bottle shapes, advertisements, journals and lab instruments informed a considered expression of Boots’ heritage in analytical chemistry and formulation. Follow the formula. Archival Imagery: @bootsuk Photography: @jonathan.arundel.studio Packaging visualisations: @fabio.zip Videography: @louis__bryant and Oliver James Robbins Typefaces: @abcdinamo by @sociodesign
6
a month ago
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London-based creative studio @sociodesign designed the identity for Modern Chemistry, an own brand of skincare and supplements from British pharmacy chain @bootsuk.⁠ ⁠ Boots approached SOCIO with a clear vision for a heritage-inspired own brand, so the studio went into the company’s archives in Nottingham. The direction SOCIO and Boots landed on is a modernised depiction of Boots’ heritage in analytical chemistry and product formulation, taken from bottle shapes, graphic shapes in old advertisements and journals, and lab instruments.⁠ ⁠ The logo is split in half: a triangle represents a conical funnel that was found in those archives, and a square symbolises the final product formulation. It is used at a large size on pack, and the essential product information sits inside the mark.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @sociodesign⁠ Brand: Modern Chemistry⁠ Typography: Custom logotype by Socio and ABC Diatype by @abcdinamo⁠ 3D: @fabio.zip⁠ Photography: @jonathan.arundel.studio⁠ Videography: @louis__bryant and Oliver James Robbins by @sociodesign
12
a month ago
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We’re excited to announce that we won a D&AD Wood Pencil in the Luxury Branding category for Life Time. A huge thank you to all involved over the years to bring this massive project to life. See our work on the D&AD site (link in bio). Full case study coming soon. — Since 1992, Life Time has evolved from a gym into a way of life, championing all aspects of health through its 175+ Athletic Country Clubs. Despite its profound impact, Life Time was yet to fully realise its vision. Our challenge was clear: honour its legacy, amplify its voice, shape the future. We restored the meaning of ‘Life’ and ‘Time’ by creating a revitalised brand, inspiring people to make the most of their movement through time. @lifetime.life @d_and_ad by @sociodesign
17
a year ago
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Strategic creative agency @sociodesign is hiring a Senior Digital Designer in London, UK.⁠ ⁠ Level: Senior⁠ Contract: Full-time⁠ ⁠ Visit our link in bio to find out more and apply. taken in London, United Kingdom by @sociodesign
0
2 years ago
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We’re looking for new hires to join our London-based team. — Design Director — Senior Digital Designer — Midweight designer Learn more and apply using the link in bio or visit https://jobs.sociodesign.co.uk Applications close 21 February 2025. taken in London, United Kingdom by @sociodesign
3
2 years ago
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We believe in the power of active wellbeing trips to help our employees recharge and connect with nature. We’ve recently returned from an incredible adventure in the Scottish highlands where some of our SOCIO and SOCIOTYPE teams unplugged from screens to explore the stunning Glen Coe area. Trekking 90km and summiting three peaks over three days and conquering the mighty pap 🏔️ Font in use is (of course) Onsite Mono - Book by @sociotype.foundry taken in Glen Coe, Scotland by @sociodesign
0
2 years ago
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For flames old and new. @aather.studio Hand made and exquisitely packaged, with fragrances devised by perfumers in London and Grasse, Aather’s candles are of exceptional quality. Working closely with their founder, we sought to establish a new niche within the static category of home fragrance, and to create a position befitting of their remarkable product. Credits: Stills: @ashjamesphotography Styling: @nathaliealfrancis Studio Packaging Stills: @benjaminswansonstill Fonts in use: - Gestura by @sociotype.foundry - Untitled Sans by @klim_type_foundry by @sociodesign
22
4 years ago
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New work for @aather.studio A flicker, a foundation, a family. Eschewing the convention of a fragranced candle as an accompaniment to moments of quiet solitude, we imagined Aather’s fine fragranced candles setting the scene for a gathering. Not just those big occasions or celebrations, but the small, everyday experiences that build our shared stories. Browse the collection of twelve candles at www.aather.com Credits: Website Development: @weare_hatch Stills: @ashjamesphotography Film: @pavilionworks Styling: @nathaliealfrancis Studio Packaging Stills: @benjaminswansonstill Fonts in use: - Gestura by @sociotype.foundry - Untitled Sans by @klim_type_foundry by @sociodesign
6
4 years ago
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Our brand for @aather.studio A new design classic. Aather’s brand world is steeped in the heritage of twentieth-century design. From the mid-century influences that informed the distinctive silhouette of their hand-blown glassware, to a system of brand shapes that borrows from the uncompromising geometry of brutalist architecture. We created language, photography and film to breath life into the six moods of their inaugural range of twelve candles. Our layered, design-focused identity positions Aather in the lineage of their iconic influences, as a new design classic for the home. Credits: Stills: @ashjamesphotography Film: @pavilionworks Styling: @nathaliealfrancis Studio Packaging Stills: @benjaminswansonstill Fonts in use: - Gestura by @sociotype.foundry - Untitled Sans by @klim_type_foundry by @sociodesign
5
5 years ago
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