Instagram story viewer> @sofree_app> Posts

SoFree

@sofree_app

86

followers

21

following

✨ Live Stress Free in under 2 minutes
🧠 Patent-pending iBLS™ technology
📱 Apple Watch + iPhone | Backed by neuroscience
👇Try Beta + Get early Access

POSTS STORIES REELS TAGGED

It’s amazing how quickly something you’ve done a hundred times can feel harder the second you really want to get it right.

You’ve done the prep. You have the experience. And now you’re thinking about how you’re doing it while you’re doing it, what could go wrong, whether you’re getting it right…

Which, as it turns out, is not always helpful.

It happens before presentations. Important conversations. Big decisions. Apparently, golf swings too.

And sometimes the answer isn’t more preparation or trying harder. Your brain might just need a little help getting out of the way.

Which is one of the reasons I love having @sofree_app for moments like this.

You don’t have to disappear for 30 minutes and try to become the calmest person on Earth. Use it for a couple of minutes, bring some of that activation down, and let yourself do what you already know how to do.

Because sometimes you’ve practiced enough.
Your brain just needs to stop trying to help quite so much. 😅

If you know that pattern, SoFree is linked in my bio.

#StressManagement #NervousSystemRegulation by @sofree_app

16

9

10 days ago

Sometimes you know exactly how stressed you are. You just don’t have 30 minutes to do something about it.

You have another meeting in 10 minutes. Someone needs an answer. Your body is clearly telling you it’s stressed, but there’s nowhere in the schedule marked “go regulate your nervous system now.”

Knowing you’re stressed and actually getting your system to shift out of that stress response are two different things.

That’s a big part of why we created @sofree_app.

I kept thinking about the tools I’d use with someone sitting in my office and how to make that kind of support available in real life, when stress actually hits.

Not later that night.
Not when your schedule finally clears.
Right then.

SoFree gives you a short session you can use from your phone and watch, using the left-to-right visual, audio and vibration you’re seeing in this clip.

Because you don’t always need another thing to add to your routine. Sometimes you need something that fits into the 2 minutes you actually have.

→ If you know that feeling, SoFree is currently free at the App Store. Link in my bio. by @sofree_app

18

8

15 days ago

Knowing what helps when you’re stressed is one thing. Being able to use it when your nervous system is already maxed out is another.

We have more information than ever about what supports our mental and physical health. Most of us know the basics. Sleep. Movement. Meditation. Therapy. Don’t keep pushing yourself harder when your body is already telling you it’s had enough.

But stress usually doesn’t show up when you conveniently have an hour set aside to deal with it.

A difficult conversation can happen at 9:50am, and at 10:00am you’re expected to walk into another meeting, think clearly, make a decision, and be fully present while your heart is still pounding from the first one.

As an EMDR clinician, I’d seen how useful bilateral stimulation (BLS) could be in helping clients regulate.

What kept bothering me was access. The people sitting across from me didn’t only need support during the hour they were in my office.

I kept wondering what it would look like if something I was already using clinically could be available to everyone in the actual moment stress hit.

That question is what initially got my brother @jeremymamo and me creating the idea for @sofree_app. After we unexpectedly lost our brother, Dan, the need for something simple enough to reach for during times when your nervous system is under pressure became much more personal.

Now that SoFree is out in the world, another part of the conversation has my attention.

Wearables are getting better at recognizing signs of stress before we consciously register them ourselves.

If the technology can tell something is happening inside your body, what should it actually help you do next?

I get into that in my new @authoritymagofficial interview, along with something our beta testers started using SoFree for that genuinely surprised us.

→ Read the full interview at the link in bio. I’ll pin it in the comments, too.

#ExecutiveLeadership by @sofree_app

22

2

a month ago

I’m proud to share that @sofree_app is officially partnering with @advancing_the_line. I’ve always had a deep respect for service members, so getting to support this community through SoFree means a lot.

ATLVets helps veterans start businesses and figure out what comes next after service. I’ve known @zack_a_knight and his organization for a few years now, and it’s clear how much his community loves and respects what he’s created.

That doesn’t happen by accident. Zack drives results and there’s no question how deeply ATLVets cares for veterans, their families, and the people who support them.

We created SoFree for the real-life situations where stress shows up before you have time to prepare for it. The moment your body is reacting, your mind is trying to catch up, and you need something simple enough to use right then.

The SoFree app uses quick bilateral stimulation sessions, a simple left-to-right rhythm, to help the body calm down from a stress response when anxiety or tension is already happening.

In our beta testing of 2,000 sessions, we measured an average 45% reduction in stress in under two minutes.

And now we get to bring that reset tool to more veterans, veteran entrepreneurs, and the people standing beside them. This is exactly the kind of impact we always hoped SoFree could have in people’s lives.

Tonight, we’re kicking off the partnership at the
@vetlanta Q3 Summit at the @cfbhall in Atlanta.

If you’re there, come find us at the SoFree booth. We’d love to see you! taken in College Football Hall of Fame by @sofree_app

17

3

a month ago

Success that keeps your nervous system in survival mode isn’t the kind of success you actually wanted.

To the people around you, it looks like everything is running smoothly. You’re making the decisions, holding the standard, keeping the business moving, and staying calm enough that everyone assumes you must feel calm too.

But internally, things feel much less steady. An unanswered message feels loaded, a simple decision starts carrying more weight than it should, and your body reacts like there’s a five-alarm fire even when nothing is actually wrong.

Somewhere along the way, staying ready helped you feel safe. And when that pattern has been running for years, it doesn’t automatically turn off just because life is technically going well now.

That’s why a regulated nervous system matters.

Because your pressure response doesn’t just affect how well you function. It affects everything from the way you make decisions to the way your body experiences the life you worked so hard to build.

Inside The Internal Edge™, opening soon, we look at the patterns underneath your pressure responses so you can stop making decisions from urgency, stop reacting like every demand is an emergency, and start moving through your life from a clearer, steadier place.

Not less ambitious. Just less hijacked by the pressure that used to feel normal.

The next level of success shouldn’t just look better from the outside. It should feel better inside your body, too.

→ Save this for the next time everything looks fine, but your body disagrees.

↗ Send it to the person who always seems steady, but probably needed this reminder today.

#ExecutivePsychology #HighPerformers by @sofree_app

119

3

2 months ago

We’ve somehow convinced ourselves that support is something we’re only allowed to reach for once we’re overwhelmed.

What we don’t spend much time asking is what waiting is quietly costing us.

Most of us don’t wake up one morning completely overwhelmed. We adapt a little at a time. We get used to the stress and tell ourselves we’ll deal with it after this project, after things calm down, after life gets a little less busy.

The problem is, life doesn’t usually slow down on its own.

@mike_orlowski and I talked about this on a recent episode of Mojo, Motivation & Mental Health and it’s a conversation I wish happened more often.

I’ve spent years watching people wait until they’re exhausted before they give themselves permission to do something that might actually help. It’s not that they don’t believe support works. They just keep convincing themselves they can hold out a little longer.

That’s exactly why my brother @jeremymamo and I created @sofree_app. We wanted to make nervous system support easier to access while life is actually happening… not only AFTER everything feels like too much.

SoFree uses guided bilateral stimulationl to help regulate your stress response. You don’t have to understand the science behind it or force yourself to relax for it to be useful. A quick 2-minute session resets your nervous system and changes your body’s responses.

Use it before difficult conversations, after a stressful meeting, sitting in the parking lot before work, when your mind won’t slow down at night, or any time you’re feeling overwhelmed.

Support shouldn’t only become an option after life starts falling apart. I’m grateful to Mike for hosting this conversation to spread that message.

If you’ve been telling yourself you’ll deal with things later, this is your reminder that “later” doesn’t have to be the only option.

SoFree is currently free at the App Store if you’d like to try it. Link in my bio.

#StressManagement #HighPerformance by @sofree_app

18

3

2 months ago

Knowing your patterns isn’t the same as changing them.

High performers are incredibly self-aware. They can trace a response back to where it began, understand what triggered it, and explain why it makes sense.

Then pressure rises, and the old response is suddenly right there again.

That can be especially frustrating when your mind has helped you solve nearly every other problem in your life. You’ve reflected on it, connected the history to what’s happening now, and even recognize the pattern while it’s unfolding.

Now you’re not only reacting. You’re watching yourself react while thinking, “I know exactly why I’m doing this.”

After more than 15 years of working with high achievers, I’ve seen how easily self-awareness can coexist with a response that still takes over under pressure.

Analysis works. It helps you stay composed, make decisions, and keep moving when people are relying on you. But sometimes the mind gets to the explanation so quickly that you move past how the situation actually affected you.

That observation eventually led to my new EMDRIA article, You Can’t Outthink a Wound: Why High Performers Stay Stuck.

It’s also shaped a lot of my work with clients over the years.

High performers need practical ways to work with these patterns while life is actually happening… instead of only understanding their response afterward. Because these patterns affect more than how you feel. They shape how you handle feedback, lead difficult conversations, make decisions, set boundaries, and carry pressure into the rest of your day.

That’s why I love bringing this work into the real-time moments people actually need it. That’s a main focus of both The Internal Edge and SoFree.

Understanding the pattern matters. But the real shift comes the next time pressure hits and you can pause long enough to choose a different response.

🔗 The full article is linked in my bio.

→ Save this for the next time the old pattern shows up and insight alone isn’t enough.

#ExecutivePsychology #HighPerformance #EMDR by @sofree_app

18

8

3 months ago

Many leaders become so used to carrying pressure that they stop noticing how much they’re holding.

At some point, being the steady one… the capable one… the one everyone depends on… stops feeling temporary and starts becoming part of your identity.

Pushing through becomes automatic.
Staying composed becomes second nature.
And over time, the nervous system adapts to functioning under constant pressure, even when the cost is high.

Tonight’s conversation with Nathan R. Mitchell on Lead Empowered TV goes deep into the patterns high performers rarely talk about publicly:
• burnout culture
• nervous system regulation
• identity patterns
• emotional resilience
• leadership pressure
• and what it actually means to lead from the inside out

If you’ve been carrying pressure, decision fatigue, overwhelm, or responsibility for too long, I think this conversation will hit home in a very real way. It’s a powerful conversation to close out the month with and a grounding way to reset before stepping into a new one.

Loved speaking with Nathan about leadership, stress, performance, and the deeper story behind @sofree_app .

→ Streaming LIVE tonight at 8PM. Link in bio + stories.
↗ Share this with someone who won’t want to miss it.

#Leadership #Burnout #HighPerformance by @sofree_app

21

2

5 months ago

There were conversations everywhere at Web Summit this week about AI, startups, innovation, and the future.

But the moments I keep replaying in my head are the ones where you could feel how deeply connected people were to what and why they were creating.

Founders talking about problems they understood personally. Creators trying to make life easier for other people. People deeply connected to the reason they started building something in the first place.

One of my favorite parts of the week was finally meeting my friend Dominic Vogel in person after years of online conversations and phone calls. We’ve known each other for close to 10 years, so getting to finally connect face-to-face at the beginning of the week felt really special.

And honestly, being surrounded by so many entrepreneurs, founders, and leaders this week was also a reminder of how important genuine connection and support still are in ambitious spaces.

I’m incredibly thankful to @rhettpower for the collaborations, introductions, onstage + backstage moments, conversations, and support throughout the week. Getting to share spaces like this with you is always inspiring.

Really grateful for the conversations and perspective from @apldeap, @uynghiem, @skerd.sino, @jannerobinson, and others I met in Vancouver.

More to come soon from a few of those conversations that impacted me.

#Entrepreneurship #leadershipskills taken in Vancouver, Canada by @sofree_app

22

6

5 months ago

A nervous system that never fully switches off has quietly become normal for a lot of high achievers.

You can hear it in the way people describe their lives now: always thinking ahead, anticipating what’s next, never fully feeling done with the current moment before the next one already starts.

That conversation came up constantly at @websummit Vancouver this week.

Founders. Entrepreneurs. Investors. Leaders.
Almost everybody had their own version of “I can’t fully shut my mind off at night.”

So I started asking the same question in those conversations: “What if your stress could drop by 45% in under 2 minutes?”

That usually changed the conversation immediately. Most people already know what it feels like when their body never fully resets after prolonged pressure.

That’s the cycle we built @sofree_app to help interrupt in real time.

We now have more than 2,000 completed sessions showing an average 45% reduction in stress through users’ biometrics.

• SoFree is currently free for iPhone at the App Store.

→ If your mind still feels “on” long after the day ends…
go try it. Link in bio.

↗ Chances are, someone came to mind while reading this. Send it to them.

#StressRelief #HighPerformance by @sofree_app

40

4

5 months ago

Spoiler alert: Your nervous system doesn’t automatically reset just because you walked away from the stressful situation.

You close the laptop.
Leave the office.
Wrap the presentation.
Finish the launch.
Get home for the night.

…but your system is still replaying conversations, scanning for problems, anticipating what’s next, and preparing for more pressure.

That’s why so many high achievers still feel mentally exhausted, overstimulated, restless, irritable, or unable to fully relax long after the workday ends.

As tempting as escaping to a tropical island to avoid the pressures of leadership, business, and life sounds… most of us can’t completely avoid stress.

That’s one of the reasons we built @sofree_app.

Not to eliminate pressure, but to help interrupt the stress-response cycles that keep the nervous system stuck in survival mode long after the stressful moment is over.

SoFree helps send the signal that it’s safe to reset in real time.

↗ Send this to someone whose mind never fully shuts off after work. They’ll thank you later.

→ And if you recognize yourself in this cycle, save this post + try SoFree while it’s still free for iPhone. Head to the App Store or click the link in my bio.

#Leadership #StressRecovery by @sofree_app

18

2

5 months ago

Some patterns don’t disappear when people become successful. They just get harder to recognize.

One of the things I’ve seen over and over again with high achievers is how easy it becomes to normalize living under constant pressure.

From the outside, nothing necessarily looks wrong. They’re still leading teams, building businesses, showing up for people, and handling what needs to get done. Meanwhile, their system rarely gets a chance to fully decompress.

Their mind stays on long after the work day ends. Rest stops feeling as restorative as it used to. Pressure starts bleeding into relationships, decisions, and eventually their sense of self.

And because they’re still capable, most people never question what it’s costing them. A lot of the time, they don’t either.

That realization became part of what eventually led to creating @sofree_app with my brother, @jeremymamo.

I had seen how quickly bilateral stimulation (BLS) could help shift stress responses in clinical settings for years, and I couldn’t stop thinking about why people only had access to something that effective once they had already reached a breaking point.

After losing our oldest brother in 2022, the mission behind it all became even more personal for our family. A lot of the conversations that started there eventually shaped the work I now do through The Internal Edge as well.

• Really honored to be included in @msn’s “Top 10 Women Founders + Coaches to Watch in 2026” alongside so many incredible women building meaningful things right now.

Full article link in bio.

#LeadershipPatterns #NervousSystemRegulation by @sofree_app

38

9

5 months ago