Instagram story viewer> @sometimes__always> Posts

Sometimes Always

@sometimes__always

37.6K

followers

2097

following

Graphic design studio based between Marseille and São Paulo

POSTS STORIES REELS TAGGED

02 — El error como evidencia, la disciplina del caos
Sometimes Always (@sometimes__always) en JOIA MAGAZINE 65

En una industria que aprendió a simular convicciones con la misma facilidad con que repite plantillas y fórmulas, el estudio brasileño Sometimes Always resulta incómodo. El estudio de diseño es fundado por Gabriel Finotti, cuya práctica se aleja de curvas vectoriales perfectas y de pulidos académicos obsesivos para adentrarse más bien en el ensayo, en el fanzine y en el DIY, entendiendo que el error constituye evidencia de vida.

Always exige entender la moral y la política detrás de cada encargo, donde ningún nivel de “sexiness” justifica traicionar la ética; Sometimes administra la realidad operativa para reservar energía hacia proyectos independientes de bajo presupuesto, donde el pago es libertad absoluta. Gráficamente, operan desde un maximalismo en superficie sostenido por una grilla estricta y silenciosa. Un equilibrio tenso (entre Fugazi y Müller-Brockmann) que usa tanto la alta disciplina suiza como la urgencia caótica de la calle para crear un sistema vivo.

Revisa sus páginas y el texto completo de Werner Fett Studio [@wernerfett_studio] en la edición impresa de JOIA 65.

Puedes encontrar la revista en joiamarket.com by @sometimes__always

786

18

3 days ago

Somos trabalhadoras e trabalhadores do design gráfico. Por meio da nossa prática, fazemos circular imagens e ideias com a intenção de que elas sirvam à igualdade entre as pessoas de todos os gêneros e cores, à justiça social, à arte, à cultura, ao meio ambiente e à democracia. Por isso votamos em Lula. 1️⃣3️⃣🇧🇷✊ by @sometimes__always

3k

164

9 days ago

Visual identity for @cinesescsp “amor ao cinema” 2026. The idea is pretty simple, using the triangle as a synthetic representation of the A and the C while evoking beams of light from the cinema projection. Two accent colors (pink and blue) are used for the institutional assets. The general chromatic palette remains fully open to be adapted for each film of the festival, where the cards are presented in duotone compositions taken from the major colors of the film stills. The grid plays an important part as usual but here is exposed to the maximum.

This is our first time ever working for @sescsp which has been a goal ever since Sometimes Always was born. Big pleasure! Many thanks to the Sesc / Cinesesc teams for the invitation and pleasant collaboration.

Designed together with @beybladerunnner
Motion clip by @dirigindocarrosruins by @sometimes__always

1k

38

18 days ago

Posters and editorial design for the portuguese edition of François J. Bonnet’s ‘La musique à venir’ (A Música Por Vir) published by @lugar_alto alto with @sobinfluencia and translated by @savioq

The design was made in collaboration with @matheusleston who was in charge of the opening textures by @sometimes__always

965

24

a month ago

Cover for the mixtape “Minha Vida é um Filme e Nele Eu Sou o Vilão” released by @lugar_alto compiled by @euamogg and mixed by @akiraumeda

“The mix tells a non-linear, multi-dimensional story of Brazilian sound system culture, using DJ drops, stage calls, adverts, cheeky samples and explosive intros made between the 1980s and 2025 (...) Ridiculously sick compendium of Brazilian Funk idents, DJ drops, stamps & effects (...) fully synapse-popping madness, mapping the constant evolution of the most vibrant and forward-facing soundsystem cultures of our time.” as said by @boomkatonline

Photoghraphs by @otimokarater by @sometimes__always

967

24

2 months ago

Working with friends that you love and admire is usually one of the peaks of a professional career. “Em Campo” the new exhibition by our dear @hickduarte has been the case on so many levels. The team is made by lifetime close ones along with new collaborators that we’ve been following for a while. It is truly a dream team, the OG Seleção.

This is a direct result of Hick’s outstanding vision and ginga. Even being the only ones collaborating remotely, we felt completely immersed in the process and in an harmonic dialogue with the rest of the squad.

Em Campo documents football through its relationship with territory, approaching the sport as a space for collective experience and identity expression for Brazilian youth. The exhibition features 63 photographs, one film, and a continuous sound installation with work produced over six months across the Brazilian states of Pará, Acre, Bahia, Goiás, and São Paulo.

Creative direction: @hickduarte
Exhibition design and production: @c.l.u.b.e
Research and creative assistance: @anasano
Curatorial text: @thiago.paulasouza
Film editing: @33ontheblocks
Sound installation: @marcelogerab
Merchandise: @internetradiodismorfia
Exhibition photography: @marinalimarina 

These are the last days to view the exhibition, so if you are around, make sure to check it out.
Until Saturday, from 12pm to 8pm, at @capelagaleria. Free admission. by @sometimes__always

2k

54

2 months ago

“Candomblé : Sacred Rhythms in Brazil” published by our friends of @fleeproject is finally out. The project seeks to honour this tradition by documenting its historical foundations while offering a critical and artistic reflection on its contemporary transformations and future trajectories.

Together with @raio_studio Sometimes Always was in charge of designing the bilingual book that brings together a curated selection of archival documentation alongside newly commissioned texts and artistic contributions by the likes of @cicideoxala @thiagomartinsdemelo @joserbaptista @sonxseed A relevant part of the project floats around the photographical and ethnological work of Pierre Verger.

Through historical research, essays, and visual materials, the project honours Candomblé’s tradition by tracing its foundations while reflecting on its contemporary transformations and future trajectories.

If you happen to be in Marseille this week, we will be hosting an event for the launch of the project. This Friday, June 19th, 7pm at our studio Morcego (14 Rue de La Mûre). Come! by @sometimes__always

7k

231

4 months ago

FUTURA is a visual system we designed for @melissaoficial 2025–2026 campaign platform.

Inspired by the idea of the future as open, collective and constantly evolving, the identity was conceived as a framework designed to transform over time rather than a fixed visual statement. The identity was developed to support several different campaigns throughout the year, from product launches to seasonal moments.

A recurring halftone treatment shifts roles throughout the system — becoming texture, pattern, image intervention and typographic expression depending on the context. The result is a flexible visual language capable of generating distinct expressions while maintaining a recognizable voice across physical and digital touchpoints.

One of our favorite things about this project was finding a way to bring some of our own visual vocabulary into a campaign of this scale. The graphic language borrows from print processes, DIY publishing and image degradation techniques that have been part of our work for years, reimagined here as a system capable of living across retail, outdoor, digital and social applications.

Designed with the best @solenn_rbc and @beybladerunnner by @sometimes__always

2k

68

4 months ago

Graphic design and co-editing for @variastatu new book. 348 pages in 90 x 140 cm with full bleed drawings by the prolific artist only.

We know Varias for a couple of decades now and haven’t spent a single time by his side where he wasn’t drawing at some point. It is hard to find someone as passionate by their practice as this guy and it is beautiful to see how his style had evolved during these years. We are totally blessed to be part of this book.

“Social Souvenir - Drawings by variastatu” (aka the new new testament”) is out now online or physically in some of the launches to come.

Photos by dear @thestritz with the help of @sillyzzzzzzzzz and @mjnew by @sometimes__always

2k

68

a year ago

2k

45

10 months ago

Back cover, cover and labels for Sexta Dos Crias 2.0 by the king of beat bolha @djramonsucessofc via our friends from @lugar_alto

Designed with @beybladerunnner with photographs by @otimokarater

❤️🖤❤️🖤 by @sometimes__always

1k

39

7 months ago

Very happy to announce DJ Plead’s new album Please✨ out 26. June on Smalltown Supersound. Artwork by @sometimes__always photo by @lucia.jost mastered by Beau Thomas. You can listen to first single Stucco on digital platforms now. Pre-order + more info link in bio @djplead by @sometimes__always

2k

95

5 months ago