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Broadcaster, cultural commentator, brand strategist. Founder of ICONIC, holler. Host of StoryCo. Inked In & Iconic. Formerly CBO Defected & COPA90.
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We showed this (fittingly) for the first time in Rio Cinema last week at our live show. 

We spent a decade learning how to go viral, now some of the clever ones are trying to appear quiet. 

The Aftermath is important now, carousels, playlists and the long drive home where memories are made. 

Culture moves through people, before it moves through platforms. by @spoonybear
5
6 months ago
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Last week’s newsletter seemed to get so many of you, with late 90s early agency life in Soho nostalgia swirling through the comments. I loved all your memories and messages, so here’s a part 2 of sorts…

My boss was @louislygo , still a friend now and one of the most talented artists I’ve ever met. As creative director he had assembled a team of young talent that seemed to have been collected rather than hired, and he let the kids run at things. 

He talked about cool European art or incorporated graphics from The Clash and told us off for not going to enough exhibitions during work time. Being berated for not sneaking off to an exhibition whilst getting paid for it, how cool is that.

“Early” newsletter in your inboxes, link in bio by @spoonybear
3
3 days ago
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WE'RE BACK. Season Two Starts With A Bang. 🎙️💥 

Mobeen Azhar. BAFTA winner. Season Two Episode One of StoryCo out tomorrow morning. Subscribe on YT so you don't miss it. Link in bio.

#mobeenazhar #bbc #documentary #journalism #storyco by @spoonybear
3
5 days ago
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Belated post around this years Edinburgh TV Festival, the last in Scotland and about 20 years since I last spoke there.

Thankful to the superb @adamjhawkins and @flanaganniall who curated such an outstanding event, including rather special dinners with Netflix gang and a McTaggert supper with some very clever people. 

Also got to get up close and personal with the irrepressible @eshap_tv who gave me one of the easiest host / interview gigs, with every answer an intellectual gem. 

Next up, Manchester. by @spoonybear
5
a month ago
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This week on StoryCo, a tale you just have to hear. Available Thursday whether you get your podcasts. by @spoonybear
1
a month ago
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Using football to talk is way out of a gun toting teen inside a Brazilian Favela. 

Another incredible story from one of the most interesting men I’ve ever met, host of In Our Time’s Misha Glenny by @spoonybear
1
a month ago
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He Heard A Bullet Enter His Car. 🚗

He had permission from the Serbs to cross Sarajevo Airport. Five cars in convoy. Then the car behind him accelerated past. Then a bullet came through the door.

Hear more stories like this in this week's episode of StoryCo out now with Misha Glenny.

#mishaglenny #sarajevo #journalism #war #storyco by @spoonybear
0
2 months ago
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I’ve been told off for big work moments not being on my own Insta. So this was one. 

Back in April (I know) we took the newsletter to a live room with a sold out audience for the first time. 

An electric evening at the Rio cinema in Dalston, which had every emotion imaginable from stories, anecdotes insights and magical tales told. 

Planning for the 2027 show begins soon.. by @spoonybear
9
2 months ago
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I was once told you might get 80 summers if you’re lucky. I feel grateful for this one. 

From East Sussex to the Swedish archipelago, via wild Netherlands beaches, Beautiful Bergen en zee, Pett Level at low tide, sweet Aegina making swim spots out of every turn, brilliant chaotic Athens, Gothenburg for United, Basecamp fun and all those World Cup days, the countless river walks, 1 scorching hot villa interview and happy dogs everywhere ☀️❤️ by @spoonybear
3
2 months ago
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For 18 months I’ve been writing about our yearning for smaller, special moments of human connection. Memories nothing to do with likes, clicks or the scroll.

Last week week sat in the gardens of BMG’s beautiful Cannes villa, it all went quiet just the water turning over in the pool and right there in the moment, this was that magic I’ve been banging on about. 

Serge spoke about the younger ones in the crowd, half of them not even born when their first LP landed.. who wouldn’t have believed 2004 when iPods ruled, and a thing called Skype let you make a call over the internet.

Revival, reinvention, and longevity is conversation brands are aching to learn from, so I asked him how does he do that?

Those songs people take on as their own. The jackets the kids inherit. The moment in a quiet garden that stays with you long after you left it. 

‘Serge and the garden’ newsletter out now. taken in Cannes, Côte D'azur by @spoonybear
0
4 months ago
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A highlight of the year for me.

I got to interview Serge Pizzorno @the_s.l.p from Kasabian over lunch in front of invited guests from music, brands and agencies in the beautiful hills above Cannes. 

Serge spoke about his creative process, his sense of brand for bands, the magic when he pulls melody from the sky, his coat obsession, running, his love of fonts, away days with Leicester city and so much more.

He then played us Great Pretender on the guitar, right there poolside. Definitely a memory for years. 

Thanks so much Rachel, Scott and all at BMG for curating the event of the week. by @spoonybear
16
4 months ago
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When Mike Met John Lennon. 🎸
He was playing sitar, guitar and flute on the floor of a Notting Hill macrobiotic restaurant. 

More stories like this in the new episode of StoryCo out now with incredible storyteller and director Mike Figgis. Episode link in bio.

#johnlennon #beatles #music #film #mikefiggins #storyco taken in Thisistyx by @spoonybear
4
4 months ago
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