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Seth Sirbaugh

@ssirbaugh

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Principal of Tribe - a branding and design agency located in Frederick, MD
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New Work: We recently had the pleasure of partnering with @tcapritequila on a comprehensive rebrand—creating an identity that better reflects the exceptional spirit, bold vision, and trailblazing story of founder @iamtiffanycapri, the first Black woman to solely own a tequila brand. Through brand strategy, positioning, and identity development, we crafted a brand designed for trailblazers—those who live boldly, lead confidently, and embrace authenticity. At the heart of the new identity is a custom monoline brandmark inspired by the agave fields of Jalisco, Mexico, with a subtle reference to Tiffany’s initials hidden within the design. A refined palette of charcoal, silver, gold, and vibrant accent colors, paired with carefully selected typography, helps tell a story of craftsmanship, heritage, and modern luxury. The result is a distinctive, premium identity that honors both the spirit in the bottle and the remarkable woman behind it. taken in Downtown Frederick by @ssirbaugh
7
4 months ago
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I wouldn’t call this “new work” because I’m extremely late in posting this, but I’d love for everyone to check out @truestandarddistilling. This rum distillery is not only an amazing producer of rum (and vodka), but also a group of genuinely incredible humans. I’m excited for their growth—it couldn’t have happened to a better team. And if you’re in Frederick, do yourself a favor and stop in for a cocktail (or four). We crafted their identity around the “royal owl” — a modern, deco-inspired mark that speaks to the knowledge and craft passed down through generations of distillers. Rum is their lifeblood, and this mark represents their obsession with precision. We distilled the form down to its purest geometry, the same way they refine every batch to world-class quality. The result is a mark that feels authoritative, exact, and rooted in the wisdom and discipline behind one of the world’s oldest spirits. Go give them a follow, and better yet, go grab a drink. You’ll be glad you did. #frederick #md #spirits #distilling #rum #craftdistillery #craftrum #craft #craftdistilling #maryland #identity #design #logo #local #branding #label #labeldesign #collaboration #newdistillery #craftspirits by @ssirbaugh
5
10 months ago
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New Work: @stormforgedfc is a Maryland-based MMA organization forging the next generation of warriors. More than a fight promotion and competition organization, they are a high-impact platform where authenticity, excellence, and the MMA community collide. By creating opportunities for martial artists to shine, @stormforgedfc gives fighters the exposure they need and the stage they deserve. #branding #identity #design #logo #brand #brandstrategy #brandidentity #marketing #advertising #creativity #identitydesign #mma #martialarts #kickboxing #jujitsu #bjj #grappling #md #maryland #muaythai #mmafighter #fighter #judo taken in Frederick Historic District by @ssirbaugh
8
a year ago
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New Work: A peek at the new packaging and design for @oldbustheadbrewco Premium Light Lager. This new release is sure to become a quick classic. 4% because hey, sometimes it’s a marathon and not a sprint. Cheers everyone. by @ssirbaugh
3
2 years ago
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NEW WORK: We had a blast working with @truestandarddistilling to bring their new beach-party inspired @dangeroussummerrum to life. And the pièce de résistance? The floaty keychain topper because, let’s be real, you don’t want to lose your keys when you’re making memories. The label even comes with a little PSA for all you party legends. Stay fun, stay safe. I’d also like to give a shout out to my buddy @sergeyshapiro for the beautiful hand-drawn typography. Amazing work as always my man. Cheers! #frederick #md #distilling #brewing #craftdistillery #beer #craft #craftdistilling #maryland #craftbeer #design #logo #packaging #branding #typography #label #labeldesig #collaboration #newrelease #craftspirits taken in Frederick Historic District by @ssirbaugh
6
2 years ago
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Congratulations to the entire agency at @twotango.co on their new brand launch and a completely new direction. I was lucky enough to get the chance to work with these amazing people on their new brand and identity development. The very best part about developing a new brand is that you get to build something that is a true representation of the people that live it every day. Their energy, creativity and drive is unmatched. Also a shout to @Ersarrcreative Twotango’s creative director (and amazing copywriter) who was a joy to work with through the craziness of a zero-time-in-the-schedule brand launch. Now… let’s dance! Cheers! by @ssirbaugh
10
3 years ago
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New 'old' work: @groundswellMMA is the Mid-Atlantic’s premier martial arts school and training facility. Working with them to develop their new brand identity was a pleasure. If you are interested in martial arts and fitness for the mind body and soul, definitely reach out to them. They are amazing to work with. by @ssirbaugh
3
3 years ago
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Looking forward to the re-release of this amazing collaboration between @monocacybrewing and @mcclintockdistilling - great people and an amazing product. Grab one if you can. Cheers. by @ssirbaugh
7
3 years ago
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New (Old) Work: @bigcorkvineyards port wine series was released back in February. Unfortunately, since I haven't been as quick to post new work as I'd like to, these are almost all gone. That said, I’d try like hell to get your hands on a bottle—they are excellent. Cheers everyone. by @ssirbaugh
3
3 years ago
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New Work: This past year I was given the opportunity to collaborate with the amazing team at @detailsmatterco on the packaging and display design for their new @diadora N.9002 'The Traveler' special edition shoe release. This limited edition Diadora shoe exemplifies the 'details matter' concept, integrating both aspects of the brand’s clean design aesthetic and paying homage to their homeland of Puerto Rico. Hats off to the Details Matter crew for an amazing shoe design and an incredible sneaker launch. Cheers. taken in Frederick Historic District by @ssirbaugh
11
4 years ago
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Happy 7th Anniversary @oldbustheadbrewco And a new brew release to set the mood — their Belgian Honey Tripel! Crafted in a very small batch, this spicy, bone-dry trappist ale is arriving just in time for their Anniversary Party. This limited hand-bottled beer is dressed in metallic gold from top to bottom and ready to party. Congratulations to everyone at Old Bust Head — they craft great beer, but they are even better people. Cheers everyone. by @ssirbaugh
3
5 years ago
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New Work: A look at the new packaging family we developed for @smvwinery With a focus on a high-end look and feel, the choice of bottle shape, paper stock and print quality was paramount. The team at @wright_global_graphics did an amazing job translating our design to paper. They delivered a deep textural emboss and just the right amount of high-luster foils to really set these off on the shelf. We are definitely excited to see these bottles out in the wild soon. Cheers. by @ssirbaugh
10
5 years ago
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