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Stephanie

@stephanie.spirovski

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1637

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Seeing double.
Owner @luckypennylongbeach

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When I started Lucky Penny, my twins were six months old. Life was already full and my brain was mush, but I had this idea I couldn’t let go of: a little shop where I could share the things I loved and bring people joy.

Vintage pieces with a story. Things made by someone’s hands. Something unexpected that makes you smile. A space where you could wander, feel welcome, and find something that felt like you. A place of my own to call home.

But it’s easy to lose the plot when you’re running a small business. The bills, the workload, the endless list of things that need your attention. You can spend so much time trying to keep everything going that you lose touch with what made you start.

Lately, I’ve been thinking about that beginning. What I hoped this shop would feel like, both for me and for the people walking through the door.

I opened Lucky Penny because creating and finding beautiful, interesting things makes me happy, and I wanted to share that feeling. I wanted to support other creative people and bring a little more joy into someone’s day.

That’s still the reason. And I’m reminding myself that getting off track doesn’t mean you’ve lost what you set out to do. Even when things get difficult, you can pause, reel it back in, and return to what matters. You can learn as you go and keep your mission moving.

For me, that means coming back to the heart of Lucky Penny: bringing people joy.

So remember when you need a little joy and want to bring some joy into our life I hope you’ll keep shopping with us, stopping in to see what’s new, and sharing the shop with someone you love. Every purchase helps keep this little space—and the creativity of the people who fill it—going. Thank you for being part of it.

#LuckyPennyLongBeach #ShopSmallLongBeach #LongBeachVintage #RetroRow LongBeachSmallBusines by @stephanie.spirovski

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5 hours ago

The juggle isn’t always easy. Some days, it feels like someone—or something—is getting a little less of me than they deserve.

But not a day goes by that I’m not deeply grateful for what it has given me in return. This little shop, along with an incredibly supportive partner, has allowed me to build something meaningful while still being present for the everyday moments of Hazel and Ruby growing up.

And that wouldn’t be possible without this community. Every purchase, visit, share, kind word and recommendation helps keep this dream alive—and gives me the incredible gift of being present with my growing girls.

Thank you for supporting this little shop, the makers and artists who fill it, and the family behind it. I get to chase a dream without missing their childhood, and I’ll never stop being grateful for that.

#MomOwnedBusiness #SmallBusinessMama #MotherhoodAndBusiness #LongBeachMoms #ShopSmallLongBeach by @stephanie.spirovski

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a month ago

@scbgarden fun yesterday! by @stephanie.spirovski

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a month ago

The jackets have arrived, and they’re even better in person. ✨

Handmade velvet, beautiful embroidery, and the kind of details that make you stop and look twice. These are statement jackets through and through — a little western, a little bohemian, and very Lucky Penny.

We’re starting with a small first drop, and tomorrow they officially make their online debut.

Shop the collection when it goes LIVE tomorrow at luckypennylongbeach.com — or stop in the shop 🐎✨

-$110

#LuckyPennyLongBeach #LongBeachBoutique #ShopLongBeach #ShopLocalLB #RetroRow by @stephanie.spirovski

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a month ago

Gratitude everyday 🙏🏼

#luckypennylongbeach #longbeachlove #explorepage✨ by @stephanie.spirovski

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a month ago

They asked to make a movie…

#creativekids #twinsisters #blackandwhite by @stephanie.spirovski

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2 months ago

Someone just got the @kpopdemonhuntersnetflix @yotoplay_us card and is feeling it 🎶

#toddlerdancing #funnyreelsvideo #explorepage #toddler by @stephanie.spirovski

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2 months ago

Ruby & Hazel approved baby vintage clothes have hit the racks!

#vintagebabyclothes #twinsisters #twintok #explorepage by @stephanie.spirovski

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3 months ago

Short staff, big help 💪🏼

#funnyreels #shophumor #reelsviral by @stephanie.spirovski

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3 months ago

Retail shop owner or parkour athlete? The lines are blurred these days…

#funnyreels #parkour #explorepage #luckypennylongbeach #reels by @stephanie.spirovski

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4 months ago

Gas prices are high but at least the ride is cute 🧹🥥
Handmade coconut fiber brooms in the shop now; functional, beautiful, and apparently street legal. 😝

#witchtok #funnyreel #gasprices #explorepage✨ #luckypennylongbeach by @stephanie.spirovski

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5 months ago

I threw together this cute little reel for my best friend’s birthday. Her big 4-0!!!!! I just can’t believe how much life we have experienced together. Super emotional day - I cried 4 times making this. I love you so much Steph. I hope your day is so fun and I wish I was there to celebrate with you. But, I will celebrate you from afar. Xoxo, 4 ever your best. ❤️

@stephanie.spirovski by @stephanie.spirovski

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