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Rachel Strugatz

@strugatz

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✍🏼 culture, trends and the business of beauty @puckdotnews @nytimes @bof
💄beauty @puckdotnews

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Beauty is coming to Line Sheet in February, with the addition of Puck contributing beauty correspondent Rachel Strugatz.

Subscribe to Line Sheet at the link in bio to receive Puck’s fashion newsletter directly in your inbox—now three times a week.

#Beauty #Fashion #Retail #Newsletter #Makeup #Skincare #Perfume Collage of beauty photos (makeup, skincare, fashion). Title: Line Sheet. Text: Puck’s fashion newsletter LINE SHEET, by preeminent industry correspondent LAUREN SHERMAN, is expanding to three days per week to include a BEAUTY EDITION. by @strugatz

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3 years ago

her knits are nicer than ours @brianbordainick by @strugatz

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👼🏻 by @strugatz

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3 years ago

Lou Valentine 💌 10.17.23 by @strugatz

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😎 by @strugatz

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feels v at home by @strugatz

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5 years ago

Does anyone care about celebrity beauty brands anymore? taken in New York City, N.Y. by @strugatz

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After years of romanticizing “no-makeup makeup,” a catchall for the products used to conceal, contour and highlight, attitudes toward beauty are changing. It’s not about a heavy-handed, complicated look that demands a 35-shade eye shadow palette and a 30-minute YouTube tutorial. Nor is it the kind of makeup which, like shapewear, you’re not supposed to see but which is quietly rearranging your body into something more palatable for men.

Enter “girl gaze” makeup, a new middle ground that’s expressive yet still simple in its application and, most important, wearable. Link in bio 💫 taken in New York City, N.Y. by @strugatz

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our children are thriving taken in Tribeca by @strugatz

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meet the fam taken in Tribeca by @strugatz

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6 years ago

Brands catering to Gen Z can’t just sell skin care, cosmetics, hair care or perfume. Good product matters, but what matters more is standing for something, whether it’s being cruelty free or simply being the best version of yourself. It can’t politely sit out seismic cultural moments. There’s an expectation of comment on sustainability, social justice, police reform and, soon, a presidential election.

Gen Z-ers possess a distinct set of beauty and grooming habits, attitudes and buying patterns. They gravitate toward an unvarnished aesthetic from brands that are progressive in the imagery they use. They don’t want a “full beat,” or the overdone Instagram face that defined a generation of millennial influencers who were one cosmetic procedure away from looking like a Kardashian.

*link in bio* by @strugatz

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which one for the zoom wedding? taken in New York, New York by @strugatz

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