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Rachel Strugatz

@strugatz

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✍🏼 culture, trends and the business of beauty @puckdotnews @nytimes @bof
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Huda Kattan, the controversial founder and co-C.E.O. of Huda Beauty, is in the midst of an unlikely personal rebrand, courtesy of… Cardi B.⁠ ⁠ Last week, Huda Beauty released a new campaign, “Snatched Baddies”—a Freaky Friday–esque video starring Kattan and Cardi B in which the two swap lives. The well-produced creative marked Kattan’s highest-profile brand campaign to date.⁠ ⁠ Can “Snatched Baddies” allow Kattan to leverage Cardi B’s celebrity to outrun her recent self-inflicted P.R. crises? Or might an association with Kattan get Cardi B Galliano-ified? Rachel Strugatz digs in at the link in bio.⁠ ⁠ (Photo: Francois Durand/Getty Images for Huda Beauty)
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It’s a wonder that Gucci Westman’s namesake makeup company Westman Atelier—which expects to clear “north of $100 million” this year and is growing at around 30 percent, according to a source close to the company—hasn’t already been acquired, writes Rachel Strugatz.⁠ ⁠ Indeed, there has been speculation since 2023 that the company had attracted the interest of strategic buyers. But there are signs that Westman and David Neville, her husband and co-founder, are building toward something bigger.⁠ ⁠ Rachel digs in at the link in bio.⁠ ⁠ (Photo: Yvonne Tnt/BFA.com)
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The long-anticipated Gap Beauty renaissance won’t be as essential to the mall brand’s bottom line as the nostalgia-glazed hype might lead one to believe. But it’s still a key component in the retailer’s continued pitch to the Hailey Bieber wannabe set. More from Rachel Strugatz at the link in bio. (Photos: Courtesy of Gap Inc)
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It's time for another Line Sheet Beauty Mailbag 🧳⁠ ⁠ As we near the halfway point of 2026, Rachel Strugatz answers readers’ burning questions about Rihanna’s next move, the Armani ownership sweepstakes, Estée Lauder’s M&A appetite, and more.⁠ ⁠ Link in bio 🔗
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Jacob Elordi outperforms Timothée Chalamet at Chanel. Debbie Wasserman Schultz’s polling pitch. Inside the Ellisons’ ‘60 Minutes’ calculus. ⁠ ⁠ This week on The Inside Track. Link in bio to become a subscriber.
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Charlotte Tilbury's potential $1B payout wasn't the only reason the Estée Lauder-Puig merger fell apart. It was just the scapegoat. ⁠ ⁠ The whole story, hears Rachel Strugatz, is that a lot of issues came to light during negotiations, from the price to governance to how exactly the new entity would operate.⁠ ⁠ At the link in bio, Rachel breaks down all the finger-pointing and post-deal recriminations stemming from the failed merger. ⁠ ⁠ (Photo: Jose Sarmento Matos/Bloomberg/Getty Images)
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Two years ago, Blake Brown was the biggest haircare launch in Target's history—nearly $20M in sales in its first three months. Target projected it would become a $100M business in its first year.⁠ ⁠ Today, the brand is doing roughly $90K a week at Target—and its Italian partner, Give Back Beauty, wants out. Finding a new operator may not be easy.⁠ ⁠ Rachel Strugatz has the full story at the ink in bio.⁠ ⁠ (Photo: John Shearer/WireImage)
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Bobbi Brown exited her namesake brand in 2016, which Estée Lauder acquired for $74.5 million in 1995. Many observers credit her departure as the catalyst for its nearly decade-long identity crisis. As Rachel Strugatz recently reported, the line will exit almost every U.S. department store this month.⁠ ⁠ In 2020, on the very day that her 25-year noncompete with Estée Lauder expired, Brown launched Jones Road. Since then, she has achieved an extraordinary second round of success without private equity, Ulta, or Sephora. It must be keeping the Estée Lauder Companies executives up at night.⁠ ⁠ At the link in bio, Rachel breaks down how she did it.⁠ ⁠ (Photo: Courtesy of Jones Road)
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It’s been about five years since Marc Jacobs Beauty rather mysteriously wound down and vanished from the zeitgeist—and the ambitious relaunch, arriving next month, couldn’t come at a better time for Coty or Sephora, both of which are navigating newfangled challenges.⁠ ⁠ Rachel Strugatz has the full story at the link in bio.⁠
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Today’s thinking out loud moment: Why are wrinkles fashionable on other people? Beautiful, earned, charming. Our own wrinkles are a different conversation entirely.⁠ ⁠ I don’t think this makes us hypocrites. I think it makes us human.⁠ ⁠ New piece on Substack exploring the contradiction most of us are living in but not quite naming. Part 2 (the science bit) coming soon. Comment “AGEING” and I’ll send you the link. ⁠ ⁠ #antiageing #SkinLongevity #WellAgeing #founders #flawlessskin
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Hell hath no fury like the insular and internecine world of plastic surgeons and their vain clients, writes Rachel Strugatz. ⁠ ⁠ Last week, RadarOnline reported that Kris Jenner was “raging” that her facelift was “already slipping.” Naturally, the internet ran with the story, including a subsequent Radar post pitting Jenner against Denise Richards, whose new facelift has garnered a ton of positive press, and Lori Loughlin, rumored to have also gotten a great facelift. ⁠ ⁠ Rachel Strugatz investigates the alleged medical mystery at the link in bio. ⁠ ⁠ (Photo-Illustration: Puck; Photos: Taylor Hill/FilmMagic, Courtesy of Dr. Levine)
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Brittany Aldean’s new MAGA-friendly fragrance brand, Vada, seems to have had a strong debut week. After all, conservatives shop for beauty, too—and they also happen to wield enormous spending power.⁠ ⁠ Last week, shortly after Rachel Strugatz published a brief item about Vada, a spokesperson for another company named Vada reached out to her on behalf of its founder, Katie Caplener. ⁠ ⁠ Coincidentally, both companies are named after their respective founders’ grandmothers, but everything else about the brands seems to be different—from their websites and logos to the products they sell.⁠ ⁠ Rachel has the full story at the link in bio.⁠ ⁠ (Photo: Courtesy of Vada)
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