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Studio 49

@studio49agency

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Communications Agency
📚Book Publicity
📣Connecting writers we believe in to the audiences they deserve
🎬Sister company to @milkpublicity

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Sir Alex Ferguson is a Number 1 Sunday Times Bestseller! We’re thrilled to have played our part in helping him get there. Without traditional book events - where authors sell copies with tickets - we had to think creatively about how to reach readers. We’re so grateful to the BBC for a beautiful interview which went everywhere, the National Football Museum for their wonderful tie-in exhibition and to Manchester United for getting behind their old boss. We’ve loved working on the campaign with the brilliant publicity and marketing team at Pan Macmillan (@poppynorth @clairechristine__ ) and Fergus @bereadnow It’s great to see our hard work rewarded with a number one. by @studio49agency

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16 hours ago

This week we launched Sir Alex Ferguson’s memoir, Games of My Life.

Working with Sir Alex - alongside the incredible team at Pan MacMillan - has been a real honour as well as a lot of fun. He is, truly, an extraordinary man.

It was a whirlwind of a publication day - a true “Power Thursday” (if you know, you know):

* 🎙️Coordinating a massive BBC interview syndicated across TV, radio, and digital channels.
* 📰Waking up to stellar reviews spanning the national press.
* ⏱️Managing an early morning opening at Waterstones Deansgate, where dedicated fans queued from 0500 for special signed copies.
* 🏆Overseeing the media rollout for a display of Sir Alex’s private archives at the National Football Museum.

A massive thank you to the fantastic teams at @waterstonesmcr and @nationalfootballmuseum for making the day such a seamless success. by @studio49agency

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8 days ago

Today, An Ocean & A Day is officially published.

More than 20 years ago we worked with Hannah as we started our careers in publishing. We had no idea where life would take us or that one day it would bring us back together around a book that would mean so much.

This project has given us a lot. The joy of working together and the chance to use everything we’ve learned along the way to help Hannah share this extraordinary piece of work with the world.

The whole journey has been full of golden threads. Friendships, publishing, creativity, love and loss somehow weaving us back together.

And today, as we celebrate Hannah’s astonishing writing, we’re also thinking of Matt.

Matt loved publishing. He loved books. He loved Hannah. And he believed deeply in her writing, supporting and championing her every step of the way.

Perhaps one of the most beautiful things about An Ocean & A Day is the way it reminds us that the people we love transform us.

Through their lives and through their deaths. Through the love they gave us, the things they taught us, the memories we carry and the ways they continue to shape who we become.

Hannah has taken something unimaginable and created something filled with hope and light. For anyone who has found themselves grieving, staring into the chasm and wondering how life could possibly carry on, we hope her words find you.

So today we celebrate our brilliant friend, this beautiful book and living BIG lives in honour of those who are no longer here to live theirs.

We couldn’t be prouder of you, Hannah. 🤍

Emma & Toni x by @studio49agency

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2 months ago

“Today has opened doors for all of us...”

This was a comment from a lady in the audience at Donna Ashworth and Hannah Richell’s event at the Edinburgh Book Festival - two authors who share a rare ability to write beautifully about grief and talk about it beautifully too.

When you then add interviewer Sarah Gwonyoma - who has also experienced terrible loss - something extraordinary happens.

The conversation was so powerful and uplifting. Members of the audience were brave enough to share their own stories. Yes there were tears. But there was laughter and hope too - and real connection.

Thank you to @edbookfest for programming an event about grief. It isn’t the most accessible subject. And there is definitely a reluctance in the media to discuss it. Which is madness! Grief will affect us all and what the Edinburgh event showed was that giving people the opportunity to be part of a conversation about it - and a space to share experiences - really helps.

I felt lucky to be in the company of three such incredible women - @donnaashworthwords @hannahrichell @whatsarahreadnext by @studio49agency

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2 months ago

The Royal Society of Literature (RSL) are looking for applications for significant new grants available to support literary festivals, author talks and book events. The RSL believes that live events like these are an essential part of the literary landscape all over the UK. The grants come at a crucial time for many literary organisations when funding is hard to find and costs are rising. The grants are available to support existing projects and to get new ideas off the ground. Each grant will be between £5k and £30k and the first tranche will be awarded in October. This is important and immediate help! You apply via the @royalsocietyofliterature website but the application window ends on July 8th and so the clock is ticking. Please do share if you can. by @studio49agency

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4 months ago

Events don't get much more special than this. You could feel the buzz in the air as over 400 excited book lovers waited for the incomparable Maggie O'Farrell to take to the stage at Stanwell School last night.

Maggie's stunning new novel 'Land' is published this week and our lucky audience members were able to get their hands on a copy and hear all about the book from Maggie herself ahead of publication.

This is an event we'll remember for a long time.

We have indie exclusive copies of 'Land', featuring a special author signature stamp available to buy in store and online. This book is gorgeous inside and out and is guaranteed to take pride of place on your bookshelf.

Buy online here: griffinbooks.co.uk

*Keep scrolling for a few behind the scenes snaps. It's a glamorous life running events. 🪴

#maggieofarrell #land #hamnet #griffinbooksevents #indiebookshop taken in Penarth, Vale of Glamorgan by @studio49agency

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5 months ago

An Ocean and a Day, a memoir of love, loss and the moments that make a lifetime, publishes in the UK on 27/08/26 with @bedfordsq.publishers. ✨

#memoir #grief #love #loss #family #hannahrichell #bedfordsquarepublishers by @studio49agency

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7 months ago

Thank you to the judges of the @publisherspublicitycircle awards. Thrilled to have won for our campaign for Food Noise by @dr.jack.mosley and to have been specially commended for our role in the @hilarymantelprize. I’m proud of the work we did in the first year of Studio 49 and it means a lot to have that recognised. by @studio49agency

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8 months ago

Very excited to have been able to announce that Maggie O’Farrell and Hamnet producer Liza Marshall @herapictureslondon are continuing their creative collaboration with the film rights acquired for Maggie’s new novel LAND. Watching their creative synergy, professional trust and genuine friendship grow throughout Hamnet has been a real joy — so for @studio49agency to be able to work together with @milkpublicity on the announcement is doubly exciting because it mirrors our own relationship. Milk Publicity 🤝 Studio49 have been friends since our BBC days, and are now colleagues again — still collaborating, still laughing, still backing each other’s clients.

Proof that the best partnerships evolve, but are always built on solid foundations. by @studio49agency

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9 months ago

When I started Studio 49 alongside Milk PR we hoped that, by collaborating, we would be in a unique position to help authors whose work was being adapted for film and TV. I couldn’t have imagined on day one that, almost straight away, I would find a client who is the perfect candidate for exactly this approach: Maggie O’Farrell, whose Hamnet film is produced by Hera Pictures, who are looked after by Milk. The publicity stars truly aligned! The last few months have been a whirlwind for me (but even much more so for Maggie!) as we worked closely with the very impressive team at Universal on Hamnet’s promotion. Having the amazing Vic Brooks - Milk’s founder - as a guide has been invaluable. Vic has shown me how exciting it is to be caught somewhere between her world and mine - Hollywood and publishing - and how pooling our ideas and experience really works. Exactly as we hoped! @studio49agency @milkpublicity by @studio49agency

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9 months ago

I’ve loved working on these books in 2025 with such brilliant authors. Also proud to have played a part in establishing the Hilary Mantel Prize for new writers this year. Lots more to come in 2026! Wishing publishing people, authors and booksellers everywhere a happy and successful new year.
@tararoi @pollyanna_wilkinson @juliaraesidewriter @maggieofarrellofficial @dr.jack.mosley @drclarebaileymosley @hilarymantelprize @studio49agency by @studio49agency

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10 months ago

Here is the beautiful cover for Land - the new book by Maggie O’Farrell. Set in Ireland in 1865 this is an epic novel of separation, longing, recovery and survival in the shadow of the Great Hunger. It’s also a story about place, and how layers of history change landscapes and the people who live in them. Publishing 2 June. @maggieofarrellofficial @tinder_press by @studio49agency

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a year ago