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Hato

@studiohato

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A practice delivering design, creative strategy, art direction and production. Based in London and Hong Kong.
Books and Zines @hatopress
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The finale of On Squad Race World Series took place in LA last month, bringing a year’s worth of work together in one final event. Together with On, we developed a zine documenting the series across the world, bringing together photography from photographers we collaborated with, alongside contributions and participatory content from the runners themselves. The final event in LA culminated in an installation, film and live printing station, where runners could contribute to the zine. Deliverables: Spatial Design, Art Direction, Film, Zine. All made in collaboration with @on by @studiohato
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10 days ago
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The finale of On Squad Race World Series took place in LA last month, bringing a year’s worth of work together in one final event. Together with On, we developed a zine documenting the series across the world, bringing together photography from photographers we collaborated with, alongside contributions and participatory content from the runners themselves. The final event in LA culminated in an installation, film and live printing station, where runners could contribute to the zine. Deliverables: Spatial Design, Art Direction, Film, Zine. All made in collaboration with @on by @studiohato
4
10 days ago
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Strategy, visual identity and website design for Generative Engineering, software that enables iterative and efficient design within engineering. ​ Built around the concept of mathematical progress, the identity reflects the ability to navigate infinite variables in pursuit of the most effective outcome. Drawing from computational systems and generative logic, coded patterns, modular forms and a bespoke logo language come together to create a visual system that expresses precision, experimentation and continual evolution. As part of the wider identity, we developed a tool that allows the brand to generate its own visual language rather than rely on a fixed set of defined assets. For an emerging software company, the challenge was how to communicate a product that has no obvious physical form or direct imagery. The tool became a way of visualising the thinking behind the software itself, creating an evolving system of imagery from a range of inputs. ‘There’s an interesting tension between many ideas becoming one idea. An individual outcome built from a much broader generative exploration. Our tool became a way of visualising that process. Rather than showing the software literally, it translates image and video inputs into a graphic pattern, creating a visual trace of this generative process. For me, this is also about finding a softer, more poetic take on technology.’ Jasmin, Hato. by @studiohato
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14 days ago
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David Bowie, 1980. Photo by © Masayoshi Sukita Initial research for the upcoming Punk to Pop Exhibition opening March 2027 at the V&A South Kensington Paint test in the studio Initial research for the upcoming Punk to Pop Exhibition opening March 2027 at the V&A South Kensington Slash Magazine, Issue 1 Volume 9 Initial research for the upcoming Punk to Pop Exhibition opening March 2027 at the V&A South Kensington Grace Jones - Nightclubbing album cover Initial research for the upcoming Punk to Pop Exhibition opening March 2027 at the V&A South Kensington 1984 Sade Interview Initial research for the upcoming Punk to Pop Exhibition opening March 2027 at the V&A South Kensington by @studiohato
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22 days ago
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OSR is a global race series by @on . Across Europe, Latin America and Asia, we have been working with a network of photographers to document each event, building a growing archive that will culminate in a final piece unveiled in Los Angeles this September. These photographs were taken by Bangkok-based photographer @kanrapee.chok . The photographs embrace the vibrancy of the city at night, capturing the electric atmosphere, celebration and momentum that defined the race. by @studiohato
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2 months ago
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The BFF Pop-up in Taipei, the first real-world test of the new brand and concept for @baofastfoods with the team from @bao_london Over the course of a week-long residency, the HATO team joined the space as a live studio for research and development, working through design jam sessions, talks and public workshops to evolve the concept, experience and menu alongside the BAO community. Built as an open-source fast food concept, the project has allowed us, as creative partner, to design in real time, testing, learning and refining as ideas are put into practice. The pop-up has now closed, as the next phase of development unfolds, the brand will continue to adapt, evolve and reveal what it wants to become. by @studiohato
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2 months ago
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OSR is a global race series by @on . Across Europe, Latin America and Asia, we have been working with a network of photographers to document each event, building a growing archive that will culminate in a final piece unveiled in Los Angeles this September. These photographs were taken by Berlin-based photographer @yichen_liao_ . Moving between quiet moments of connection and the physical intensity of the race, her images capture both the collective spirit of the event and the individual experience of those taking part. by @studiohato
3
3 months ago
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Our latest version of the @artontheunderground Art Map. Originally designed back in 2016, this new update features a new visual language amplifying Harry Beck’s iconic tube map design with new artworks from @larryachiampong @casadacunha @knuthenrikhenriksen @clarewoodsstudio #DanielBuren @hannah_quinlan_ @rosiebhastings #LucyMcKenzie #ChantalJoffe @assembleofficial @mattrawworksinclay @gilesround @heatherphillipson #MonsterChetwynd @njidekaakunyilicrosby @shantipanchal @rudyloewe @ahmet__ogut @barby_as @joy_gregory_studio by @studiohato
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4 months ago
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Ready? We have a new Studio Portrait: @studiohato 🐎 We talked with @ken.hato from Hato and @hatopress about the importance of finding the right balance between the conceptual foundations and the personality of the project, cooking sessions with your team, and how design can be a social catalyst. Read the full interview on grillitype.com ⭐️ Link in bio 🔗 #GrilliType by @studiohato
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4 months ago
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Our work to date, creating the world of @baofastfoods by @studiohato
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4 months ago
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On Training A global campaign activation for the launch of the Cloudpulse Pro. An immersive event inviting 40 participants to compete in a high intensity interval workout set out by national trainers. A custom mobile app orchestrates the experience in real time. A tool for control and composition - allowing the host to shape each session, eliminate participants, and define the final outcome The campaign assets are interpreted as a system of generative, audio-reactive visuals - the contrast pushed, frames blurred and inverted. The image is continuously degraded and intensified, driven to its limit, as each rep from the participants intensifies. Project team: @ken.hato @jasminkharamani @elwynco by @studiohato
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5 months ago
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Design for Phoebe Boswell ‘we move through scales of blue’ for @artontheunderground An I mmersive installation across Bethnal Green and Notting Hill Gate stations. Key typography set in Mavis by Louis Kocmick. Project team @ken.hato @jasminkharamani @kutsmiku @marthafuckingiles by @studiohato
2
6 months ago
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