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@studiohato

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A practice delivering design, creative strategy, art direction and production. Based in London and Hong Kong.
Books and Zines @hatopress

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@on squad race in London for @studiohato
Thank you for having me 🪽

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We will be releasing our week long Conversations in a Convenience Store mid next month, on @baofastfoods Open Source. Big thank you to all our speakers @meiju88888 @shawn_chang_ @sunnyhills.taiwan @esze.e @hxxadotinfo @pangtaco.tw @meowvelousinc @jeeksfoodmaze @al.dente.life @studiohato @weightstonewine @nijuwine @chajiubysclab @mark_rosati @priscillacywong

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Have you ever heard of an open-source restaurant? No? Well, that’s because this is the first one.

BFF, which stands for Bao Fast Foods – or Best Friends Forever, take your pick – is an entirely new concept from Taiwanese-inspired restaurant group, @Bao_London. A fan-favourite in its hometown of London, BFF marks a departure from Bao’s curated restaurant experience, turning its attention to fast food with the aim of bringing Taiwanese fast-food culture to the wider world.

The project as a whole is rather unconventional, embracing Taiwan’s aptitude for technological innovation, starting with the release of Bao’s source code in summer 2026 – a decision that dates back to when Bao was first launched. Designed in collaboration with @StudioHato, strands of the original Bao can be seen digitally and in BFF’s in-person pop-up, but the rest of the identity explores the fast culture it references. “The proposition leans towards the cultural wrapper of a convenience store, and with that comes the energy,” he explains, “but at Bao, that’s what we always have fun with.” #ItsNiceThat

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This week, we joined @rgdcanada delegates from across the country for the DesignThinkers conference in Vancouver.

Our Studio Technician team spent the last two days learning about trends and issues impacting designers and creatives, and new ideas we can bring to the classroom to continue delivering world-class design education.

Over the course of the conference, experts from around the globe explored topics emphasizing the ways creative professionals can find inspiration all around us by embracing an "Out Of Office" mindset and rediscovering human connections in an age of increased automation and AI-fuelled anxieties.

We'd like to extend a huge thanks to the entire @rgdcanada team for putting on another fantastic event and creating opportunities for design students and professionals to learn from one another from coast to coast!

#macewandesign #macewanu #rgddt #designeducation

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Our Good Luck tee is back, and it drops today!

It wouldn’t be Lunar New Year at BAO without an exclusive tee with Carhartt WIP.

For our 9th (!) year, the tee is hand-illustrated by @erchenchang with The Lonely Man on horseback this time, steaming ahead into the Year of the Horse.

The limited-edition t-shirt is available at Rose Bakery, Dover Street Market today and tomorrow.

Cheeky thanks to @healgoblin + @ken.hato for modelling the new tee at the @doverstreetmarketlondon Tachiagari Party last night.

📸 @imtylerkelly

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OOO? Set 🫡 The lineup for DesignThinkers in Vancouver is here. Canada’s premier conference for designers and creative communicators is back this May 26–27.

In-person and streaming tickets are on sale now. Super Early Bird pricing ends Monday, February 9.

Comment “conference” and we’ll send you the details!

Thank you to our partners and gold sponsors who make this conference possible: @akran_marketing; @daughter_creative; @forgemediadesign; @metprinters; @porterairlines; @spicerscan; @qtrhorseca; @myvcc and @lifeatbcit; @emilycarru; @scaddotedu.

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💌 My November newsletter is out tomorrow and here’s what’s inside:

🟠 An interview with Emete and Kenjiro Kirton, the talented creative duo behind the wonderful studio, publishing house and concept store HATO.
🟣 Why mystery boxes are on the rise
🔵 And the latest social media features you need to know

Subscribe to the newsletter (for free!) to receive all the latest marketing insights, plus HATO’s inspiring interview, directly in your inbox.

Link in bio x

#smallbusiness #marketingtips #smallbusinessowner

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@districtvision x @massimoostistudio

Director and Editor: @dylanrhayes
Creative: @studiohato
DOP: @o_e_morgan
Stylist: @nobutannawa

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📢 New Project: The Story of Fixity by Noémie Goudal⁠
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Launching in London on 14 November, Artangel presents Noémie Goudal’s ambitious new installation; an immersive three-channel film permeating into the space in which it is presented. ⁠
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The element of water sits at the heart of this project and for the first time takes centre stage in the artist’s meticulous research.⁠
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Colourless, odourless and flavourless, this ubiquitous substance has many forms and functions. Goudal reflects on its paradoxical role in shaping our terrestrial landscapes; as a key transporter of minerals from one land to another, that form and nourish ecosystems; and as an essential element with the power to sustain and destroy life on earth. ⁠
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“The three films at the heart of this installation show a photographic backdrop in constant flux. The landscape goes from night to day, questioning the unshakable 'world order’ created by sunrise and sunset. To this, I added another step, transforming the land into its ‘hypercoloured' self.” – @noemiegoudal⁠
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Goudal’s most ambitious installation to date incorporates painting, photography and moving image, drawing together myriad protagonists and mediums that have collectively shaped the story of nature across centuries.⁠
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🗓️ Free to attend, open Wednesday - Sunday from 15 November ⁠
📍 @boroughyards , SE1 9AD⁠
🎟️ Booking Recommended ⁠
🔗 Find out more at the link in bio⁠
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#TheStoryofFixity #NoémieGoudal #Artangel #fluxusartprojects #CockayneGrantsfortheArts

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My work ‘Saved by the Whale’s Tail, Saved by Art’ is a co-commission between Art on the Underground and New Contemporaries. The artwork takes inspiration from a remarkable event in 2020 near Rotterdam, when a derailed train was miraculously caught by a sculpture of a whale’s tail, preventing disaster. A surreal moment as a proof for how art can, literally and figuratively, be lifesaving. In April 2025, we issued a call out to the public for real-life stories from across the UK about times when art has saved, transformed, or reshaped lives. Out of hundreds of submissions, Helen Whitley’s story ‘The Bracelet’ was selected as winner. We feature in Helen’s story as part of my new installation at Stratford. It also has been printed alongside other stories in a special publication available for free at Stratford station. I handed over the bronze sculpture to Helen @helenwhitleymd as an award trophy.

Concept and painting by me, trophy done by @asan__akin design by @studiohato curator @kiera_blakey installation photos @gg_archard
This project is generously supported by Reed and the Henry Moore Foundation.
@artontheunderground
@new_contemporaries
@transportforlondon

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